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Google Jealous Of Amazon's 30% Search Eyes Ecommerce Via Partner Network

Google Jealous Of Amazon's 30% Search Eyes Ecommerce Via Partner Network | Curation Revolution | Scoop.it

Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in  ecommerce as well.

Marty Note
Wow and WOW. Google hates that 30% of ecommerce searches start at Amazon.This article says there are hints Google is eyeing Ecommerce via its trusted partners program and using things like Google wallet.


     "Once these payment systems start integrating more

      seamlessly with desktop and mobile, the ecommerce

      market is going to see a big uptick."


Google wants to be a player when everything comes together. There are a massive number of things that go into making Amazon such an amazing ecommerce retailer not the least of which is the more than 1B pages Amazon has is in Google.

The idea you can knit a massive Amazon Partner-like network together to compete sounds interesting and looks interesting. The partner network is one thing added to a core called AMAZON it is quite another when there is no core. I find the Amazon partner network a pain.

The only way Google wins is if the deal flow is better, the content is better or both. If it comes down to a contest of who can hold their breath longest in Ecommerce I vote for Amazon.

The thing Google is not thinking about is people don't just switch online loyalty without a good reason such as:

* Faster Shipping.

* Free-er Shipping.
* Better Information (reviews, videos).

* Faster Checkout (Google Wallet may accomplish that).

* Easier to find more faster (merchandising is being tuned).

* Navigational taxonomy makes sense (not a chance with a distributed network).

* Better Upsale (people who bought x also bought y).

* Better Cross Sale (related but similar and possibly better on a single dimension such as price).

* Better Deals & Sales (how you curate this in a distributed network I have no idea). 

* Trusted reviewers (again harder to do in a distributed network).


And on and on.

I could name 20 more ecommerce dimensions, but not ONE dimension seems better fitted to a distributed partner network. Google wallet doesn't feel like a hurdle Amazon can't glide over too in about two seconds. With one click and Amazon Prime one could argue Amazon already has Google wallet.

I've managed ecommerce sites for ten years. I lost share to a competitor willing to do somethign we weren't - Free Shipping all orders, all shipments for a year. Even with a better shipping profile we only lost 10% share, granted that was close to a million bucks.


How can Google justify the mountain of expense it will take to be an ecommerce player for 10% claw back of the searches they are now losing to Amazon? Seems like a mountain of pain for very few returns.



Via ECOMpedia.ro
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Triangle eCommerce Group: The New Ecom 6.9.15 6pm @RTPFrontier

Triangle eCommerce Monthly Meetup (Special Guest Marty Smith)

Tuesday, Jun 9, 2015, 6:00 PM

The Frontier
800 Park Offices Drive Durham, NC

5 eBusiness people Attending

Triangle eCommerce Group Meetup: We are all set to host our first meetup! Our first meeting will have three interactive programs: • Curagami Founder & Former Director of eCommerce Marty Smith shares a short presentation about eCommerce trends. • Q&A with Marty so bring your SEO, site conversion, which shopping cart to use, mobile & social commerce ...

Check out this Meetup →

I'll be speaking at the first Triangle Ecommerce Meetup at the RTP Frontier Center on 6.9.15 at six pm. Will be discussing connection and the new ecommerce covered not long ago in a @HaikuDeck: 
https://shar.es/12HWyn  

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Social Patient: Social Media Tips for Healthcare - Scenttrail

Social Patient: Social Media Tips for Healthcare - Scenttrail | Curation Revolution | Scoop.it

Note: May 27th, 2015
I wrote this post at the end of 2012. I was frustrated. My doctors, hospitals and healthcare providers don’t understand “social me”. Convinced recognizing my links, likes and loves in social media is an important part of helping me feel better I wrote Martin’s Hug for Healthcare – the 1,000 word rant. 

Today heard HOPE from my friend Janet Kennedy, founder of http://www.GetSocialHealth.com . Janet told me about the Mayo Clinic's upcoming social media summit. There is hope in the universe. 

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Queens, Experts & Mobile Pic Apps via @HarvardBiz @socialquant on Medium

Queens, Experts & Mobile Pic Apps via @HarvardBiz @socialquant on Medium | Curation Revolution | Scoop.it

Sunday on Medium
 We've curated a bunch of cool thing into our Medium Cool account for Sunday including:

* Why we like Pinterest community boards (Queen of Pinterest).
* A great Harvard Biz post about the nature of expertise these days (and what you can / can't say about yourself).

* A group of mobile picture editing apps sure to prove helpful.

Find these and more this Sunday on our Medium account: https://medium.com/@scenttrail/ ;

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Why I'm Not A SEO Triptych

Why I'm Not A SEO Triptych | Curation Revolution | Scoop.it

I'm not a SEO Triptych
I. Blue Oceans,
II. Used Cars and
III. Confusion 

All linked from Scenttrail Marketing get your complete set TODAY! :).Marty

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Why Your Business Needs Community: Riffing With Kelly & Curagami

Why Your Business Needs Community: Riffing With Kelly & Curagami | Curation Revolution | Scoop.it

Kelly's Community
@Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li.  So we couldn't help but lay down a riff embedded within her great Why Your Business Needs Community post. 

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Content Curation: 7 Reasons Why You Must - via @HaikuDeck #contentmarketing

Content Curation: 7 Reasons Why You Must - via @HaikuDeck #contentmarketing | Curation Revolution | Scoop.it
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
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Martin (Marty) Smith's comment, May 9, 3:13 PM
Thanks for the share Jan-Olof and Level343. Marty
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Stop Making Sense To Win Online via @Curagami

Stop Making Sense To Win Online via @Curagami | Curation Revolution | Scoop.it

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.


Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

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Successful Social Media Managers Need These 4 Traits

Successful Social Media Managers Need These 4 Traits | Curation Revolution | Scoop.it

Grace & Social Media Marketing (Scenttrail Notes)
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Today you need "social skills" such as:

1. In-person and online social grace (agree! very important).

2. Editorial/journalism skills (Need to know how to tell a great story).

3. Understanding of channel diversity (Who has KLOUT in your space?).

4. General pop culture awareness (YES, if it is HOT you need to be ON IT riffing reasons why your content is related and relevant).

Great post on the "new" skills needed to make #smm work. Great share by @Cendrine Marrouat - SocialMediaSlant.comvia her Paper.li.

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Beware The Promisers

Beware The Promisers | Curation Revolution | Scoop.it

Marty Note
Great Share by Mark Traphagen (@MarkTraphagen) of a post by Sean Cowen (@praguebooks) that reminds us there is no silver bullet in digital marketing, life or diets. There is no magic pill to make us skinny, rich and have 10M followers.

At lest no such pill unless your name is Oprah and she worked hard to get to a point where she can do less and make more (so even Oprah didn't find a silver bullet).

Beware the promisers because they don't know. One hard thing you learn fast in this crazy business of Internet marketing is no one knows nothing. Or the minute you think you know something it changes anyway so once again no one knows nothing.

Those who promise imply they know. They know NOT because to promise it to lie and feeding our inherent desire for a silver bullet is criminal. I'm about to speak with 100+ ecommerce teams at the FedEx Ecom Summit in Atlanta and I will be careful to share experience and promise NOTHING.

Because anyone who promises you something is trying to sell you a lie and so should be avoided if not harassed.

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malek's curator insight, April 15, 5:40 PM

Like the argument, but for me politicians come first.

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Must Follow FOMs (Friends of Marty's) Added To Search For Blue Oceans

Must Follow FOMs (Friends of Marty's) Added To Search For Blue Oceans | Curation Revolution | Scoop.it

Must Follow FOMs
Must Follow Friends of Marty's added to +Curagami's FedEx Preso 1st page of Appendix (http://shar.es/1g8FT5 ) includes great curators and friends from Twitter, Scoop.it and G+. Thanks to all for being great FOMs (Friends of Martys).

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Discover Blue Oceans: FedEx Ecom Summit 4.16, Atlanta

Discover Blue Oceans: FedEx Ecom Summit 4.16, Atlanta | Curation Revolution | Scoop.it

Journey To Unique & Uncontested
We are presenting ideas to a group of about 100 SMBs in Atlanta on 4.16. The BIG IDEA is don't attempt to play a sequential, incremental improvement game. That dog doesn't hunt anymore.

Discover BLUE OCEANS where you can create Unique and Uncontested business models that rule, evolve and win hearts, minds and loyalty fast and over time.

How can you discover Blue Oceans in your business vertical? We suggest "Disruption for Dummies" where you combine 2 or all of these surfable trends:

* Appification.

* Gamification.
* Social Shopping Nowists.
* Friends of Friends Marketing.

* Community.

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The Collaboration Imperative - Video Notes After #DSCLT15 Today

Seeing Moon and Lola today at Charlotte's Digital Summit helped us realize we didn't discuss platform thinking, curating not creating content and how those ideas develop online community. 

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10 Ways to Get The Most Out of LinkedIn

10 Ways to Get The Most Out of LinkedIn | Curation Revolution | Scoop.it
Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
Martin (Marty) Smith's insight:

My friend and ace realtor @Bill Gassett recommendations I take :). Marty

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Bill Gassett's comment, March 24, 10:02 AM
Thanks very much for sharing @Martin (Marty) Smith! I hope things are going well for you.
Bill Gassett's comment, April 2, 3:40 PM
Thanks for sharing @Frank J. Klein!