Yesterday I speculated Infographics may be universal and elastic meaning no matter how many we create they still have value (http://www.scoop.it/t/curation-revolution/p/2428232960/infographic-demand-is-so-elastic-it-may-be-infinite ). Elasticity has several dimensions including:
* Value maintained despite order of magnitude more infogrpahics.
* Able to use an "old" infographic in new context bridging time.
* Better and Better - Sliding bar with great infographics gettting better and better.
Are we meeting all three of these criteria? Yes. Infographics are increasing at exponential rates yet great ones still have high RTs, shares and Likes. They still WORK.
Old as New
Got a great email from Monetate with one flaw yesterday (no webpage to link to). The link above is to the Monetate Are Tablets Taking Over Ecommerce infographic they teased beautifully in the email. Monetate created the infographic in October 2011 (I remember scooping it then). As we head into another holiday selling season this infographic is timely and relevant again. In fact, update the data and this infographic could work for the next several holiday selling seasons since Gartner projects tablet sales to triple between now and 2015.
Better and Better
It is hard to measure the quality of Infographics, but we feel and know they are getting better and better. One way we know this is how much more WORK it takes to get the same level of pickup as in the beginning of the Infographic revolution. Takes more work now (as do all things :).
Infogrpahics are elastic, but creators of infographics take note. In a flood of infographics the GREAT bar is going up fast. Pretty soon you will need to do a back flip, clean our house and speak 5 languages to get the same pick up you are now for a cool visual and a smart collapse of complex ideas into an easy to understand picture.
Welcome to the Internet marketing revolution infographic creators :).M