This is the 2nd part of the two part guest blog post Liz Wilson and SmallRivers, creators of Paper.li, asked if I would write. In this post I discuss how to stay out of Twitter and social PR jail. I'm a tad too formula based here, social media is hard to create a silver bullet formula or guideline for. The last point is the most important. No matter what happens, and bad stuff is going to happen, stay calm and carry on.
Use the formulas here if you are starting out and unsure, but look to replace my guidelines with what is happening as fast as you can.
Thanks again to Liz and the SmallRivers team for including me.