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Ecommerce, Buckwheat Hulls And Occam's Razor [Ecomm UX Tips]

Ecommerce, Buckwheat Hulls And Occam's Razor [Ecomm UX Tips] | Curation Revolution | Scoop.it
From www.atlanticbt.com - August 8, 2012 12:02 PM

Everything Marty has ever created in his 12 year Internet marketing career could be better, easier and cause less friction.

Marty Note
I'm not saying I SUCK or anything  with that introduction to my lastest Atlantic BT blog post (life being much too short to even think such nonsense). The nature of what we do for a living, Internet marketing, is one of those crazy "journey not destination" and "calling not a job" professions. This post is about how I helped my friend Bill sharpen Occam's razor on his ecommerce and not-for-profit sites.

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Save The World Marketing Is Here!

From www.slideshare.net - May 20, 1:20 PM

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 

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Surprise Is Still the Most Powerful Marketing Tool - HBR

Surprise Is Still the Most Powerful Marketing Tool - HBR | Curation Revolution | Scoop.it
From blogs.hbr.org - May 19, 11:21 AM
Big Data's great, but it can rob your brand of serendipity.
Martin (Marty) Smith's insight:

HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.

The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.

Great article on how to build positive surprise into your marketing process and thinking.

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41 New Google+ Features Plus New Photos App

41 New Google+ Features Plus New Photos App | Curation Revolution | Scoop.it
From economictimes.indiatimes.com - May 16, 7:05 AM
Economic Times Google boosts photo offerings to rival Facebook Economic Times SAN FRANCISCO: Google is digging deeper into its technology toolkit to turn its social networking service into a more formidable threat to Facebook, sprucing up its photo...
Martin (Marty) Smith's insight:

Google Header Eats Los Angeles

Yes the Google+ Header just got bigger along with 41 other feature improvements to the leading search engine's social network. Recognizing that the most popular content on Facebook is pictures, Google+ boosted its ability to compete. Here is a quote from the Economic Times post:

"But the most compelling new attraction may be a new photo-management tool that promises to test how much control people want to cede to computers. It will also further blur the lines between a real moment in time and augmented reality."

Susan Daniels's curator insight, May 19, 11:13 AM

Just noticed the bigger header yesterday. Google is fast becoming my social network of choice. They just keep adding more and more features that I find absolutely delightful.
James LaCorte's curator insight, May 20, 3:38 PM

I have tested some of the changes out. I like the look and feel. They need to work on getting the masses over there, even if it is for the communities.

I do think a little better documentation is needed. 
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Advertisers Like PPC, Organic and Social Not So Much | Marketingland

Advertisers Like PPC, Organic and Social Not So Much | Marketingland | Curation Revolution | Scoop.it
From marketingland.com - May 15, 7:35 AM
Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most ...
Marketing Land
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies.
Martin (Marty) Smith's insight:

The Same Message Over And Over
Social Is Different and we keep getting this message over and over. The problem / opportunity with social media marketing is it doesn't respond well to typical Stimulus - Response advertising so favored everywhere else.

Once you break the S - R curve TIME changes. When you reinforce a behavior you created it feels like you gain brand advocacy. I think you make a transaction and advocacy comes AFTER the sale. 

Social media flips this response. Social media builds a relationship first, secures advocacy and then comes money. If that sounds EASTERN and not very capitalist you are right and beginning to see some of the reasons we S - R marketing pros are having such a hard time with social media marketing.

The answers are NOT to attempt to simply cart one set of tactics from paid to social. No, the answer is to form and find new ways to judge ROI vis brand advocacy and social support. Soon we will see just how much social media creates a base for success IN ALL OTHER MARKETING. 

Marketers are a distrusting lot. Instead of looking hard at our efforts and preconceptions we want NEW things to walk and talk like OLD things, things we understand and trust. Life in a digital age can't afford such singular thinking.

 

Fuzziness prevails and the over, what we stand to gain, exceeds the under, what we stand to loose well enough to demand and open minded participation as we define the new marketing on the back of the thing we trust (paid).  

I'm old enough to remember having knockdowns about paid too. There was a time when what is trusted NOW was distrusted then. Best to keep that truth close at hand since it reminds us how important ACTING and LEARNING have become in modern marketing. 

 


John van den Brink's curator insight, May 15, 1:21 PM

Great insight by Martin! You're absolutely right
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VOTE NOW: Mother's Day Pinterest Contest: Men vs Women

VOTE NOW: Mother's Day Pinterest Contest: Men vs Women | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - May 11, 8:36 AM

Monday 5.13 = Last Day to Vote

View King of Pinterest here: http://pinterest.com/scenttrail/king-of-pinterest/

View Queen of Pinterest here: http://pinterest.com/scenttrail/queen-of-pinterest/

Vote HERE: http://scenttrail.blogspot.com/2013/05/mothers-day-pinterest-contest-men-vs.html#.UY45OYLueG8

Follow ScentTrail on Pinterest to be able to pin. http://pinterest.com/scenttrail/

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The CoSoMo Manifesto - Atlantic BT

The CoSoMo Manifesto - Atlantic BT | Curation Revolution | Scoop.it
From www.atlanticbt.com - May 8, 10:54 PM
Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain's Manifesto, time for a new manifesto.
Martin (Marty) Smith's insight:

Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto:

* We (your customers) are POWERFUL beyond your wildest dream.
* Our (your customers') everyday needs are more than MET.
* Our (your customers') aspirational desires will never be satisfied.
* Greatness is the cost of the poker game you are playing.
* We can't tell You how to be GREAT, but sure know it when we see, feel or buy greatness.
* Our TIME is our most valuable resource, so don't waste it.
* We may know you better ONLINE than you know yourself, so be authentic and real.
* Together we are more powerful than either of us alone.


What about you? Have ideas we should add to the CoSoMo Manifesto? Share in comments and we will curate in. Marty

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Godin, Gladwell, Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff

Godin, Gladwell, Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff | Curation Revolution | Scoop.it
From www.brainpickings.org - May 6, 7:29 PM
"The modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of
Martin (Marty) Smith's insight:

Brands Are Promises
Great share by my friend Phil Buckley (@1918). My favorite is the piece Pink shares, " I think a brand is a promise … a promise of what you can expect if you use the product or service, or if you engage in the experience." Indeed.

Scott Span, MSOD's curator insight, May 7, 11:17 AM

How do you...?
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3 BIG Reasons Not To Miss The Social Media Revolution

3 BIG Reasons Not To Miss The Social Media Revolution | Curation Revolution | Scoop.it
From www.socialmediadelivered.com - May 3, 8:08 AM
72% of small business that adopted a social media platform found that their traffic both virtual and physical increased.
Martin (Marty) Smith's insight:

Personality Sells

There is a real "anti-sales" movement afoot. I'm sitting in a car dealership as I write this and I blame them (lol). The archetype of a used car salesman who believes deals can benefit him and him alone is a hard archetype to shake.

Willy Loman is long gone. Anyone, used car dealers included, who don't create mutual benefit will be hard pressed to survive in a time when I am using a car dealers wifi to type this post.

Once the web is present it is much harder to create unilateral benefit. Even car dealers, the good ones, realize every action creates an equal and opposite reaction in social media these days.

We are still a distance from where we need to be, but progress is clear and unmistakable. We will know we are there when car dealers sell cars like Apple sells iPhones.

So my favorite tip from this post is #3, use social media to create a personality. Personality is truth since it is impossible to fake that you are over time. Short term anyone can lie and fake anything, long term not so much.

Brian Yanish - MarketingHits.com's curator insight, May 5, 8:59 AM

Willy Loman, I was just talking about him the other day with my daughter.


Todays buyer can easily knows more about a product than the person selling it. 


Salespeople, don't lie because your buyers will know and will move on.
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What Creates Brand Loyalty? | Infographic

What Creates Brand Loyalty? | Infographic | Curation Revolution | Scoop.it
From visual.ly - May 1, 9:01 AM
This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!
Martin (Marty) Smith's insight:

Join Brands Don't Buy Them
Agree with this infographic about what makes people loyal to brands. Brands are shorthand for contemporary life. We bundle so much meaning into brands such as Nike, Apple and REI that it would be hard to imagine modern life without these shortcuts. 

Faith Popcorn famously said people don't BUY brands they JOIN them and these "loyalty" reasons can help form a brand people want to join.  

Yu Ji's curator insight, May 1, 10:42 AM

Get your customer know you and then, don't forget to get them fall in love with you as well!!
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Defending The PAST Is A Greater Risk Than Creating The Future: Sketchnotes Food for Thought 2013

Defending The PAST Is A Greater Risk Than Creating The Future: Sketchnotes Food for Thought 2013 | Curation Revolution | Scoop.it
From makeapowerfulpoint.com - April 30, 7:02 AM
Food for Thought, I imagine, is like TED before it became TED, with really great food. It's a unique conference hosted every year by Erwin Penland in the charming city of Greenville SC, and brings ...
Martin (Marty) Smith's insight:

What Will Be Your Legacy?
Love these Sketchnotes from Gavin McMahon (@powerfulpoint)

that I found from fellow Scooper Jose Luis Anzizar (@anzizar). Love this management guru Peter Drucker quote:

"Defending the past is a greater risk than creating the future."
Peter Drucker

Drucker's quote has never been more TRUE than in the middle of a revolution when many seek shelter as we lucky few Internet marketers look to create the future.


Great notes from Gavin in a fun Sunni Brown-like format. I hope to make Food For Thought 2014.  


 

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How To Create Product Principles (aka Product Manifesto) for Product Managers

How To Create Product Principles (aka Product Manifesto) for Product Managers | Curation Revolution | Scoop.it
From www.svpg.com - April 27, 12:58 PM
Example of best practice to create a Product Manifesto or Product Principles to guide product development.
Martin (Marty) Smith's insight:

Inspired Helping Cure Cancer
I'm reading Marty Cagan's book Inspired to help create http://www.curecancerstarter.org. Marty is a founding partner of the Silicon Valley Products Group and book is excellent.

Why would a Consumer Products Goods brand marketer who has created more than 10 products need to read a book about inspired product creation? Two reasons including being a marketer today means you never STOP learning and I've never created a TECHNICAL product.

Sure I created FoundObjects.com (now RIP sadly) in 1999, but life was so different THEN than now. Getting Marty's take on the process of creating a product in today's social, mobile world is helping wrap my mind around the task at hand.

This section on creating a Product Values Manifesto is something I will do for Cure Cancer Starter. This link actually goes to examples.

Panicos Kamasia 's curator insight, April 28, 4:27 AM

Example of best practice to create a Product Manifesto or Product Principles to guide product development.
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Rescooped by Martin (Marty) Smith from World's Best Infographics
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A Road To Success Using Social Media | AllTwitter

A Road To Success Using Social Media | AllTwitter | Curation Revolution | Scoop.it
From www.mediabistro.com - April 25, 9:57 AM

Did you know that 95 percent of businesses throughout the world use social media as a networking tool, and that fifty percent of these companies have noticed a significant improvement in their visibility, website traffic and sales, accordingly? Used correctly, social media platforms such as Twitter, Facebook and LinkedIn allow brands of all shapes and sizes across almost every industry worldwide to attract and engage with customers (old and new), convert enquiries into strong leads and deliver first-class customer support and service. It takes work, and it takes time, but the road is there for everyone. You just have to take those first steps – and then keep putting one foot in front of the other. This infographic takes a closer look at some key social media facts, figures and statistics....


Via Jeff Domansky
Martin (Marty) Smith's insight:

The Future Of Social Media Is Not What We Think

We use social media now as children use a hammer. Sometimes we hit a nail's head, but mostly we inflict damage on ourselves and those around us. As we grow up with social media marketing we will see that its secret is the connections it brings and the way it changes US. 

I wrote about social media's "most important ROI" (http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/ ) and would add to that view how social media changes the enterprise. A "social business" operates differently.

Social Businesses
* More Open.

* Listen More Than You Talk.

* Responsive, able to change based on feedback. 

* Environment rewards, encourages and asks for feedback.

* Many ways to provide feedback. 

* Feedback is actively curated into and feedback out of company. 

* Feedback scales (grows faster and faster). 

* There are KPIs for feedback. 

Social businesses measure, trend and respond to social stats. They develop meaningful KPIs for their social business and never simply plug and play. They are always present and accounted for. 

Jeff Domansky's comment, April 27, 3:52 PM
Marty, thanks for your comments and wonderful insight as always. I totally agree. Always, always start with strategy.
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5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - April 23, 6:02 PM

Why "Fun" Marketing Is TOUGH


Martin (Marty) Smith's insight:

After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 

 

Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.  

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Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | Curation Revolution | Scoop.it
From blog.kissmetrics.com - May 19, 4:28 PM
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
Martin (Marty) Smith's insight:

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

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Lies, Damn Lies, Statistics and the Movies

Lies, Damn Lies, Statistics and the Movies | Curation Revolution | Scoop.it
From badassdigest.com - May 17, 7:14 AM
You probably read the recent NYT post about a new method for analyzing script success? Hulk smashes it.
Martin (Marty) Smith's insight:

Can We Predict The Future
I believe in our ability to predict the future at least as far as a website is concerned. Websites are like tiny plays with less improv than you might think. After enough math is run through the pipe you know where the water is going and how to make it dance.

This article argues the application of sabermetrics to the movies is an absurd affront and they might be right. What movie to make has many more movie parts than what a visitor to a website needs to see to convert.

In his Foundation Series Asimov created the idea of "Psycho-History". Society was so mathematically advanced it could determine the future in aggregate. I think a web's future can be determined too, again in aggregate. An individual may rogue out, but "VISITORS" as a class are predictable.

My story and sticking to it with the help of my favorite quant (Melinda Thielbar @Mthielbar ). Fascinating article on the other side here though.

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Is Your Website EPIC? Here's How Your Website Can Become A Hero's Journey

Is Your Website EPIC? Here's How Your Website Can Become A Hero's Journey | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - May 15, 9:19 PM

Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How:

Ways To Make Your Customers Heroes Online

* Gamification (nothing like social kudos to reinforce a heroic journey).

* Curate and Use UGC (User Generated Content). 

* Contests (who has the best Tough Mudder Pinterest board etc...).

* Leaderboards (part of gamification, but a constant reminder that a game is going on NOW). 

 

Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.  

Elsie Barone's curator insight, May 16, 2:36 PM

Very Good Information;
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Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News]

Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News] | Curation Revolution | Scoop.it
From www.latimes.com - May 14, 6:37 AM
Los Angeles Times
Fox, Twitter team up to promote TV shows, sell ads
Los Angeles Times
On Tuesday, ESPN and Twitter plan to announce they are expanding their partnership.
Martin (Marty) Smith's insight:

Live Events & Social Media
Love this quote:

"Social media is a fantastic complement to compelling, live television content," said Toby Byrne, president of advertising for Fox Broadcasting Co. "Not only is it a great marketing tool for us ... [it also] opens up additional ways for us to connect brands with our audience."

Duh! This new partnership is a victory and a defeat. Victory because it signals brands are getting social media. Defeat because the new partnership seeks to make social media just another push network.

Let's hope people smart enough to realize social media can rock live events also understand "live event" means there are threads that should be followed instead of simply pushing more disconnected ads at us.

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Internet Marketing: End of Zero Sum - New Media Leaders

Internet Marketing: End of Zero Sum - New Media Leaders | Curation Revolution | Scoop.it
From newmedialeaders.com - May 10, 6:27 PM

There is a "new altruism" meme growing in Internet marketing. The old notion of winning at someone else's expense seems outdated in a world of plenty, in a world where we buy from those we LOVE. 

And there are so many more ways to get to know and love the companies and products we invite into our lives. I wrote this post for New Media Leaders to explore the leading edge of our Internet marketing's "new altruism".  

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Weighing In On Semantic Web via @DavidAmerland [Great Conversation Happening NOW]

Weighing In On Semantic Web via @DavidAmerland [Great Conversation Happening NOW] | Curation Revolution | Scoop.it
From plus.google.com - May 8, 11:11 AM
How Semantic Search Will Be A Game Changer For Real Estate

Semantic search is the way the web is headed. Trust and credibility will be bigger factors in…
Martin (Marty) Smith's insight:

Semantic Web & Future Of Everything
Great conversation going on via my friend @DavidAmerland's Google plus page about the future of the web. If you an Internet marketer words like "semantic" and "web" make you sit up and listen very, very carefully :). 

I won't repeat my extensive RANT here, but Semantic Web and the predictive analytics that go hand in hand is a favorite topic.  

David Amerland's comment, May 8, 11:58 AM
As always Marty you manage to add several more layers of value to whatever's on the table. Stunning!
Martin (Marty) Smith's comment, May 8, 11:17 PM
Thanks David nicest thing anyone has said to me all week :). Much appreciated. Marty
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Scoopit and Content Marketing Analysis

From www.slideshare.net - May 3, 11:24 PM
Analysis of two years of Scoopit use to curate and create content marketing.
Martin (Marty) Smith's insight:

Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing.

Brian Yanish - MarketingHits.com's curator insight, May 5, 8:46 AM

Thanks Marty for sharing.


SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). 


We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.


Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
Martin (Marty) Smith's comment, May 5, 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.

In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
Susan Daniels's curator insight, May 19, 11:17 AM

I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative.


Warmly,

Susan Daniels

http://crazydreamersdo.com
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SEO Writing Tip - How To Avoid STOP Words

SEO Writing Tip - How To Avoid STOP Words | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - May 1, 9:05 PM

Better SEO Writing

Just Scooped a great #infographic about SEO Writing that didn't mention some of my favorite tips or anything about "stop words" so I added 5 tips to the Scoop and wrote a quick ScentTrail Marketing post about Stop Words:

15 SEO Writing Tips (10 Infographic, 5 from me)

SEO Writing - Eliminate Stop Words (ScentTrail Marketing)

 

There is great news about the elimination of stop words. When you tune your writing to use shorter sentences, smaller paragraphs and reduces stop words your copy reads faster and so becomes more engaging. Win Win.



Kathy Lenard's curator insight, May 1, 11:26 PM

I sometime write long sentences; so when I saw these tips about the elimination of STOP words, I had to Scoop this.
Martin (Marty) Smith's comment, May 2, 7:36 AM
Thanks for the Rescoop Kathy. Shortening your sentences, more Hemingway than Faulkner, can have positive impacts on SEO and visitor engagement. Marty
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What Influences a Purchase Decision #infographic [+ Marty Note]

What Influences a Purchase Decision #infographic [+ Marty Note] | Curation Revolution | Scoop.it
From www.business2community.com - April 30, 9:20 AM
There are many things that compels us to buy things. Some of these things we don’t even think about cause we are psychologically drawn towards them.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

The Five Senses of E-Commerce
Great Infographic reinforcing the 5 Senses of Ecommerce:
* Free Shipping (out and back).

* Social Shopping.

* Great Nonverbals (easy navigation, clear communication, good cart).

* Great internal search (merchandised and faceted).

* When in doubt SELL EVERYTHING. 

If you believe in the last bullet then easy navigation and great internal search are a must. When I was a Director of E-commerce we started to increase conversion at the cart and worked our way forward. 

These days with social so LARGE and IN CHARGE I might start with the product page and move in both directions after test showed the new product page design was beating control by a fair margin. 

Product Pages Based On Predictive Analytics
If you have the courage creating your product page on the fly based on behaviors and cookie plants would be a cool test. Here's How....

1. Create 10 components for your product page such as picture, zoom, features copy, reviews, social shopping icons, people who bought X also bought Y merchandising, cross sale area and a video. 

2. Create an algorithm based on three touches: cookie data (from where on what keyword), first click and new vs. returning. 

3. Create personas for 3 to 5 major customer archetypes. 

4. Develop an A and a B product page configurations for each persona limiting to no more than 5 elements. 

5. Fire your product page A / B test based on your algorithm.

 

6. Rinse and repeat until your product page conversion doubles for your most important persona. 

 


Martine Boucher's curator insight, April 30, 2:00 PM

What Influences a Purchase Decision? #infographic
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Scooped by Martin (Marty) Smith
Scoop.it!

Google Authorship MATTERS new Study Proves [@jeffalytics Study]

Google Authorship MATTERS new Study Proves [@jeffalytics Study] | Curation Revolution | Scoop.it
From www.jeffalytics.com - April 29, 11:21 AM
Google Plus impacts search and Google Authorship Sweetens the deal. Learn how it all works in this comprehensive 3 week study that isolates the impact of G+
Martin (Marty) Smith's insight:

Impact of Google Authorship Study
Amazing, comprehensive study from @Jeffalytics on the impact of Google authorship. Their conclusions that YOU are becoming more important than any single website you contribute to is one important conclusion. There are many more including if you aren't using Google Authorship tags expect to be beaten to a pulp.

Another implication is BRAND your writers in addition to your website. The value of branded writers is you can apply their author rank anywhere and at any time for an immediate impact on SEO.  

Great conclusions at the bottom.
http://www.jeffalytics.com/google-plus-search-authorship/  

I followed up this Scoop with a brief post on ScentTrail Marketing sharing my best resource to LEARN about Google authorship and a handful of content strategy implications:
http://scenttrail.blogspot.com/2013/04/google-authorship-matters-jeffalytics.html 

Also wrote about the study on Google Plus and received one comment about the study's flaws. The study may have flaws, but it is helpful to do what I need to do - get the tags added. The over, what we stand to gain, is so much greater than the under, the cost of tagging, you would think adding authorship tags is a no brainer. Not so much as it turns out (lol).

Here is the Google Plus conversation:
https://plus.google.com/102639884404823294558/posts/45ZBpspdjKQ 

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Scooped by Martin (Marty) Smith
Scoop.it!

Scoopit and the Lean Content Movement - Atlantic BT

Scoopit and the Lean Content Movement - Atlantic BT | Curation Revolution | Scoop.it
From www.atlanticbt.com - April 26, 11:47 AM
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Martin (Marty) Smith's insight:

Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 

Ken Morrison's comment, April 27, 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
Martin (Marty) Smith's comment, May 1, 9:04 AM
Thanks Martine for Rescoop. Marty
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Scooped by Martin (Marty) Smith
Scoop.it!

I Scoop Therefore I am: 3 Reasons To LOVE Scoopit

I Scoop Therefore I am: 3 Reasons To LOVE Scoopit | Curation Revolution | Scoop.it
- April 24, 10:52 AM

I Scoop Therefore I am. 3 reasons to love Scoop.it for your company, brands or personal brand. 

Martin (Marty) Smith's insight:

3 More Reasons @Scoopit ROCKS

Speaking to Andrea of Top Of Mind PR the other day about two of my favorite things - @CureCancerStart and Scoopit - I realized something. I realized how far my content curation and creation has traveled in such a short time. 

I found 3 more reasons I love Scoop.it during our call:

1. Community
Scoop.it is a community of rock star curators willing to share, teach and interact. If I've traveled some distance in my ability to create and curate content then it is because of lessons learned from Robin Good, Michele Smorgan and Karen Dietz. 

2. Real Time Fast Feedback
Scoop.it's analytics are amazing and instructive. You have to be able to wield a machete since the data is BIG, but hidden inside the forest is amazing content marketing truth. Another big reason I've learned to be a better curator and content creator is thanks to Scoop.it's analytics. 

 

3. Benefits of the Commons
I wrote about the Commons Revolution recently (http://www.atlanticbt.com/blog/the-commons-revolution/ ) and I've created a Scoop.it feed dedicated to the idea of the commons (http://www.scoop.it/t/commons-revolution ). I just witnessed an example as my Scoop.it feed outranks my Atlanticbt.com/blog post. 

The idea of the commons is WE contribute so the commons can return that contribution BECAUSE any commons will be more likely to become a hub than any website. Commons scale User Generated Content and they ping Google constantly. 

Scoop.it has more than 43,000 inbound links because they have thousands of contributors all hoping to drive social traffic into their piece of the commons. 

Other social nets look like commons but don't walk the talk. They don't pay back the contributors preferring to keep the benefits mostly to themselves. When using one of these pseudo-commons tools YOU must extract value and send it to yourself. 

Scoop.it and Slideshare are real commons built to help their contributors. KUDOS to the Scoop.it team, a nicer group of genius menshes you will never meet. 

 

Giuseppe Mauriello's comment, April 24, 2:29 PM
LOL...Great curation is more other!
PascaleMMM's comment, April 24, 6:36 PM
Great Scoop Marty ! You re right
Therese Torris's comment, April 25, 4:49 AM
Right on, Marty !
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