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Facebook Likers Rockin' The Brand [Forrester Report]

Facebook Likers Rockin' The Brand [Forrester Report] | Curation Revolution | Scoop.it

Marty
WOW and WOW. Well done report showing considerable brand purchase intent and recommendation impact from Facebook Likes. Marketing Profs did a report about a year ago that produced data in line with this new Forrester study.

This report should help sell skeptical C levels too. See my Scoop from yesterday on how to sell SM to the C level:

Tips To Sell The C Level
http://www.scoop.it/t/curation-revolution/p/2311787043/how-to-convince-the-boss-social-media-does-pay-off-tips-on-pitching-c-level-executives 


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Beating Amazon with Emotional Intelligence - Curagami

Beating Amazon with Emotional Intelligence - Curagami | Curation Revolution | Scoop.it

Beating Amazon with Emotions
This Curagami post answers our most frequent question - how can the little guy compete with the Big A? We share 4 marketing tips to beat Amazon with emotions including:

* Be Human

* Be Vulnerable and Tell Stories

* Conversations not Lectures

* Money is not the Objection

 

Add your tips on how to beat the Big A here: http://www.curagami.com/beating-amazon-emotional-intelligence/ 

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