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Likes & Dislikes About New Scoop.it UI

Likes & Dislikes About New Scoop.it UI | Curation Revolution | Scoop.it

A Few Days Later....

** Instead of erasing I will add to this thread so anyone who is curious can see the entire conversation. Guillaume and Scoop.it passed an important test with flying colors. They MUST continue to evolve their magical tool or its success will kill it. We, the rabid fan base, need to be heard. Both goals were achieved. Scoop.it recovered cherish features and connection to power users and the community was restored recovering any lost trust. My 3 concerns were successfully resolved:


* Loss of the leaderboard - http://www.scoop.it/leaderboard/users  (thanks to Stewart Marshal) is resolved.

* Loss of Daily Counts By Topic - True to his word Guillaume recovered this feature within hours of reading our thread. Daily counts have been added to the topic billboard.

* Not feelng valued or heard - Guillaume was eloquent and full of grace even when I wasn't, the true test of great customer service.

Well done Scoop.it! Well done Scoop.it Powerusers! Well done Scoop.it Community. Thanks to all.

Marty



***** Wow, what a fun day. If you want to see a great example of real time customer service and branding in the dgital age read the comments on this post. Appreciate Guilliaume, Robin, Michele, Stewart's magical leaderboard link and Brian's input. You guys rock so much I tossed a post up on my ScentTrial Marketing blog with my comments (in blue) for what may be the first near real time customer service branding operation ever (lol).

http://scenttrail.blogspot.com/2012/07/likes-and-dislikes-about-new-scoopit-ui.html

Great comments all. Thanks. Marty


***** Note: I started this thread before sunrise Wednesday a day after Scoop.it's UI Changes. I haven't heard from anyone on the Scoop.it team, but some of the most followed and talented curators I know, trust and follow have weighed in with frustration and the kind of frustration not being included creates. I was more optimistic this morning than now at midnight, but that is the nature of most days (lol). I hope Marc's team responds soon with some desire to connect with the community that is trying to help Scoop.it become a critical tool, a magic wand with staying power. After 12 years of Interent marketing and almost 30 of marketing for companies including P&G and M&M/Mars I know that the best way to create real brand PAIN is arrogance combined with being deaf to feedback. I hope, and pray since that seems appropriate before going to sleep, Scoop.it has a better day tomorrow :). The most recent post on this thread is at the bottom. Marty

AM. Wednesday
Scoop.it is a favorite curation tool. It has rapidly become my social media hub, the place I organize the rest of my social media curation. This week Scoop.it changed their UI and won some important battles and lost a few. Here is a recap:

Winners

* UI - The new User Interface is more visual and engaging another example of visuals beating textuals and well done.

* Presentation Layer - The Scoop.it magazine format didn't change so what the customer of your curation sees remains the same also well done since changes there could rock the boat.

* SEO Layer - Scoop.it has real SEO strength. I've owned absolute #1 on Curation Revolution for over a year and you thankfully haven't changed anything there (that I can see on a quick pass). Kudos to understanding SEO as well as you do! The SEO advantage of a platform is lost on many, many are selfish about its benefits (FB and Twitter) and you aren't either SEO Stupid or selfish. KUDOS!

* Tool Layout - The functional layout of tools such as the Rescoop button is better, more clear and more visual. Harder now to get one button confused with another.


Overall I would say the behind the curtain admin experience improved with these changes.

Losers

* Trending Topics - No Visitor Counts On My Profile Anymore


Thought this was resolved, but it is not. The number is aggregate and what we need, and used to have, is today's visitor numbers by topic. That number helps manage across the 10 different topics I curate. Without knowing what is trending I might step on my own curation or not know when something is a laggard and I need to move on. Wish you would bring back the Today visitor count.


* Leaderboard - Don't See My Curator Set Anymore, Those With Visitor Numbers Around Me


http://www.scoop.it/leaderboard/users (thanks to Stewart Marshal for finding this magic link so we can all visit old friends)


One of the most motivating things was to see my immediate curation set, curators above and below my current viewer numbers. When you first launched I could see the top of the stack and that was DEMOTIVATING. Seeing how many visitors Robin or Michele have before I woke up can be intimidating and made my curation efforts feel small. I know that is goofystupid, but the human mind works in strange ways espcially regarding numbers. I used the leaderboard as a form of feedback loop too. If my day was down in viewers I checked to see if others in my set were down too. Sometimes the answer to that question was yes such as on a holiday weekend and sometimes I was lagging behind and needed to get going. I thought one of the most intelligent gamification move was showing me the views of the curators above and below as that helped motivate me to get moving without a sense of intimidation or the futility of it all. Removing that feedback has us back to the same place as when you started since My Community now shows the top of the Scoop.it stack (not where I am by far) and so it feels like the community is for uber-curators like Robin and Michele and not the little guys (like me LOL). Hope you can bring back one of the most intelligent leaderboards I've ever seen.


Summary
The fact this post is weighted toward losers is only because it takes more explanation to cover dislikes NOT because the new UI is more negative than positive. The new UI is net positive for sure, but the real time analytics and leaderboard encouragement have been harmed. Hope you can build back since my curation will be less effective and less motivated.

***** Midnight Wednesday
Robin and Michele have both checked in now and they are NOT happy. If Susan weighs in soon that it the trifecta of several of Scoop.it's top curators. I think Scoop.it is learning a tough but valuable lesson. When you create a community curation tool YOU don't own it - WE DO.

Believe me I know how confusing this can be. Sitting in your offices watching your traffic counts esclate is heady stuff, but don't be fooled. The only place Scoop.it exists is in the hearts and minds of people like Robin, Michele, Susan and me. If you make such sweeping changes without consulting the top of the stack, your power users, then the message to me is beyond clear - I matter not at all.

I pay for Scoop.it myself. My company has offered but I don't want a conflict if I leave to ride a bicycle across Canada in a year (I left my last job to ride a bicycle across America raising almost $30K for cancer research :). I view Scoop.it as important and valuable enough to pay for it myself. The $1,000 I pay you PALES in comparison to my most valuable treasure - my time. I can make more money, but making more time is impossible. As a cancer survivor when you disrespect my time, Robin's time and Michele's time you have done the equivelant of slapped me (and them) hard across the face.

I've been punched in the face before (http://scenttrail.blogspot.com/2008/06/punched-in-face.html ) and it smarts and I got over it. This slap seems more painful because I'm so invested in something that apparently doesn't give a hoot about me :(. I pay you money I would otherwise donate to cancer research. I give you my most valuable non-renewable resource - my time. How is it Robin, Michele, me and others have no say, no membership worth consideration and care?

Come on Marc and Guillaume you are better than this, your team is better than this and we the users of this magic wand you've created deserve better than this. We live in a time of magic wands. The surest way to lose our hearts and minds is to slap us across the face. I would do less of that starting with NOW. I recommend creating an advisory group made up of the Robins and Micheles to help guide actions like the one you took a few days ago, guide future community revisions better going forward.

Marty


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Martin (Marty) Smith's comment, July 19, 2012 9:03 PM
Guillaume,
FYI, I just did something I've never done before - I drove a link into my profile page because it is a thing of magazine-like beauty. Figuring out how to get what I wanted in the window took a little figuring (largest image), but now I have it tuned AND I'm changing several aspects of my curation to support your new UI including:

* Shorter headlines as shorter works better in that space below the image (they work better anyway so your new UI helps do the right thing.
* Better visuals and in that 400 x 200 range. At first I was having trouble getting the image positioned where I wanted. Kept testing and found the sweet spot.
* Changed my titles to create an umbrella since now that I can see my Scoop.it sections like a magazine it makes sense to treat each section like a subsection of a larger idea (in my case Revolution).

Two things I wish I could do:

* Wish I could move boxes or create a more clear hierarchy by changing the size of 2 to 4 boxes. When everything is equal in size and the default order is yours then I can't react to the feedback loops I'm getting. This slows down my thinking of my Profile as the master magazine and the subsections, the revolutions, as pliable blocks capable of responding to what I see and what the community tells me. Today I had Mobile Revolution blow up. If I could have moved it to top left I would have pushed traffic to the profile in the hopes of helping it blow up bigger (lol).

* I tied two scoops about Facebook together today by physically moving them. Problem is that doesn't last past the next update. These two scoops form an A and B version of an "article" and need to move together across time. Curation will split them and I have to use tags to pull them back together and I haven't figured out how to use the tags yet (though I suspect there is real power in there). This ability to tie scoops together into linked groups kind of like you can do with a PowerPoint presentation or with a graphics program would help create the threads within the subsections such as:

* Apple or Android within Mobile Revolution.
* Storytelling within Curation Revolution.

These threads form the magazine within the magazine and may, at some point, earn their way out of the subsection to become a section of their own. I would use analytics to know when such a move would increase reach not split it into too many disparate pieces.

Great job with bringing back our beloved features and with this new UI. The benefits are amazing and we are just getting started. Thanks for fixing the issues with your CDN too (those can be a pain, been there, done that). Marty
Guillaume Decugis's comment, July 23, 2012 5:33 PM
Hi Marty. Thanks for the update on the post and the details on how you're using the new UI. I love the fact you're kind of "hacking" it to create additional meaning :-) Great food for thoughts for the team. I'm getting the first suggestion but the second one is unclear to me. Couldn't you do that by linking one post to the other using the permalink?
Martin (Marty) Smith's comment, July 24, 2012 12:56 AM
Guillaume,
Instead of setting the world record for words in a comment box I posted my thoughts to ScentTrail Marketing: http://scenttrail.blogspot.com/2012/07/internet-marketing-secrets-taxonomy-seo.html .

I got into some things I've been thinking about HARD since your new UI. As a Ecommerce Director I always had trouble creating smooth transitions between content and commerce. Facebook is having much the same issue. I think Scoop.it's magazine approach could bridge the commerce / content Rubicon. Shared those thoughts as best as I could this late. Hope they help use see a piece of what I see since ye who solves this particular problem and makes it easy for content and commerce to play together stands to make a few bucks (lol). Night, Marty
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Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte

Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte | Curation Revolution | Scoop.it
Discovery Place, Charlotte’s Science Museum, is a family-friendly attraction with fun educational events, shows, IMAX, 3D films and live animals.


Marty Note
In Charlotte for the Search Exchange Conference and saw an interesting idea at lunch. The Charlotte Discovery Museum puts exhibits out on the sidewalk.

What a concept. Everyday at lunch thousands stream by the museum. Instead of staying locked up in their box they bring cool exhibits out to the sidewalk.

The relevant question is what are you doing  to move your online content and community metaphorically out to the sidewalk? Here are my favorite ways to go to the people:

* Conferences and events.
* Meetups and classes.
* Find the _______ to win __________ (these modern treasure hunts have exploded on social / mobile web).
* Free Consulting Sundays (promise to bring these back soon).
* Free Lunch Fridays (have lunch on a Hangout & invite anyone interested in your topic. Be sure to schedule cool topics.
* Meet ___________ at _____________ If you can get Seth Godin to come hangout with you do so. If not think who you can hangout with & invite others.
* Startup Weekends & Hackathons.
* Online "telethons" (stolen from my friend Gregory Ng).

* Ride a bicycle across America (NOT recommended lol).
* Speak at conferences like Phil is at SearchEx and I am at FedEx Ecom Strategies Conference in Raleigh tomorrow.

What about you? How to you get your act out and on the road. What do you like to do to add a sense of touch and reality to your virtual identity?

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Overwhelmed? Enter #IMoverwhelmed Sweeps via @Curagami

Overwhelmed? Enter #IMoverwhelmed Sweeps via @Curagami | Curation Revolution | Scoop.it

OVERWHELMED
Overwhelmed Is the word we keep hearing from Small to Medium Sized business. They feel overwhelmed by Internet marketing's ever changing environment and accelerating demands. Yeah, we can help with that

Nothing so motivated as a sinner seeking redemption. We've been marketing online so long, more than 30years combined in team Curagami, we sometimes hear "overwhelmed" after we speak to customers.

As penance we are going to help one lucky company create a plan. See we know something about feeling overwhelmed. When I heard "cancer" and my name in the same sentence "overwhelmed" was the right word. I worked my way out by planning to ride a bicycle across America.

DON'T DO THAT (lol), but do enter our #IMoverwhelmed Sweeps and we guarantee you will begin to feel less overwhelmed NOW. Remember you are not alone and keep turning the crank :). Marty



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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


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Brian Yanish - MarketingHits.com's curator insight, July 23, 8:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

Karen Dietz's comment, July 23, 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Hero Marketing via @Curagami - Whose Your Hero?

Hero Marketing via @Curagami - Whose Your Hero? | Curation Revolution | Scoop.it

Hero Marketing embraces the eulogy life we see & want but few live. Eulogy values are faith, hope, love & forgiveness needed to create Hero Marketing.

Hope your marketing and life are heroic. Hope you will share your hero. Read great hero story shared by Curagami (http://www.curgami.com) co-founder Phil Buckley and share your Hero Story.


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6 Best Practices For Visual Content Marketing | Visually Blog

6 Best Practices For Visual Content Marketing | Visually Blog | Curation Revolution | Scoop.it
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.


Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.


Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.


However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading

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malek's curator insight, July 18, 12:45 PM

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide

juandoming's curator insight, July 18, 12:54 PM

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massimo scalzo's curator insight, July 20, 5:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !

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Startups, Crowdfunding & Curing Cancer Podcast w/ Time Codes & Links

Startups, Crowdfunding & Curing Cancer Podcast w/ Time Codes & Links | Curation Revolution | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.
Martin (Marty) Smith's insight:

Added time codes and links to Get Social Health interview / podcast. 

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Top Storytelling Brands via Marketing Week UK

Top Storytelling Brands via Marketing Week UK | Curation Revolution | Scoop.it
Top storytelling brands

Great post whose URL I couldn't get to resolve on Scoop.it so sent the link above to Pinterest.

Here is the direct URL:
http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article

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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Curation Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 

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Vertigo The New Normal: Does Your Marketing MOVE Us or Make Us MOVE?

Vertigo The New Normal: Does Your Marketing MOVE Us or Make Us MOVE? | Curation Revolution | Scoop.it

Does Your Marketing MOVE US or Make us MOVE?
Make no mistake we #Internetmarketers are in the #movement business now: https://plus.google.com/102639884404823294558/posts/iKbdHqPUaum

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malek's curator insight, July 2, 9:48 AM

A marketeer is standing on a ship deck  when the sea is high.

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Twitter Tips and 2 Questions - via @Curagami

Twitter Tips and 2 Questions - via @Curagami | Curation Revolution | Scoop.it
There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
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Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post]

Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

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5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami | Curation Revolution | Scoop.it

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).

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Suvi Salo's curator insight, June 10, 3:16 PM

"Web writing is more Hemingway than Faulkner."

malek's curator insight, June 10, 6:26 PM

Using anchor text links is life saving on the web. Isn't it?

M. Philip Oliver's curator insight, June 10, 8:05 PM

Excellent post Malek!

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How BIG Is Reward Based Crowdfunding? [Exclusive @Curagami Pledge, Fund, Fees Metrics]

How BIG Is Reward Based Crowdfunding? [Exclusive @Curagami Pledge, Fund, Fees Metrics] | Curation Revolution | Scoop.it

Crowdfunding Share Estimates [Curagami exclusive]
Wondering how big #crowdfunding is getting? We used published stats and predictive modeling to determine pledge, fund and revenue (fees) estimates for Kickstarter, IndieGoGo and GoFundMe.

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5 SEO Tips From Search Exchange Conference Charlotte via @steveplunkett

5 SEO Tips From Search Exchange Conference Charlotte  via  @steveplunkett | Curation Revolution | Scoop.it


Martin (Marty) Smith's insight:

SEO Tips From Search Exchange
5 Great Tips From am session on SEO this morning shared by @steveplunkett  :

* The SERP (Search Engine Response Page) is what you make it.
* Paid Search Has To Consider PLAs (Product Listing Ads).
* Natural Search & Paid Search Need To Work Together!

* Find "sweet spots" where competition isn't (we call these "blue oceans").
* TEST Into the right strategy for your brand.

Emphasis on #3 is ours. If SEO (organic search) and paid search aren't working together each is hurting the other. There is no neutral. PLAs or Paid Listing Ads (the old Froogle) brings a visual component and that's all good.

Testing to find "blue oceans" or "sweet spots" where your competition isn't is the real important idea here. We also like creating "Curagami Scores" since connecting seemingly disparate competitors or websites across their social, pagespread and other values helps SEE patterns you can't see without that view (will be discussing this idea as Keynote speaker for FedEx on 7.30.14).

Will post more about "Curagami Scores" soon on http://www.Curagami.com .

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Nowist Innovation In A New World - via @Curagami

Nowist Innovation In A New World - via @Curagami | Curation Revolution | Scoop.it

Joy Ito's TED Talk & his new principles of innovation: power of pull, compass not plans. learning over education explain Nowist Innovation In A New World.

We love Ito's Principles of Innovation:
* Power of Pull - draw as needed don't stock.
* Compass over Plans - plans are too costly to use.
* Learning over Eduction - learning is something you do, eduction is something the do to you.

We shared our list of elemental "compass readers" too:
* Strong.

* Wean.
* Electromagnetism.
* Gravity.

Some of those you want to empower, others you want to limit their damage. Want to innovate today? Better become a NOWIST.

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Is Your Content Living A Resume or Eulogy Life? - Curatti

Is Your Content Living A Resume or Eulogy Life? - Curatti | Curation Revolution | Scoop.it

Is Your Content Heroic
Content needs to be great or Eulogy worthy as explained by David Brooks. Eulogy content creates foundation for community & User Generated Content curation.

Heroic content creates a foundation for an important ASK. You need to ask THEM (visitors, members) to share their content. Since we know a fraction of your visitors, 1% or less typically, are willing to share your content must be heroic. Here are places your content should be Eulogy worthy:

* About Page.
* Creation story.
* Movement Summary
* Testimonial Page.
* Ambassadors Program.

Learn more about creating Eulogy worthy content on Curatti:
http://curatti.com/content-living-resume-eulogy-life/

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Therese Torris's curator insight, July 22, 9:57 AM

"Heroic Content Marketing"

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Hero Marketing Coming To Curagami: Whose Your Hero?

Hero Marketing Coming To Curagami: Whose Your Hero? | Curation Revolution | Scoop.it

Hero Marketing: The Only Marketing Left
Writing a post for LinkedIn about living a EULOGY LIFE instead of a RESUME LIFE (http://www.linkedin.com/today/post/article/20140717125545-13925622-are-you-living-a-resume-or-a-eulogy-life ) I realized the need to share more about the Hero Marketing idea that occurred as we rode bicycles across America.

Hero Marketing will be on Curagami ( http://www.curagami.com ) tomorrow (Saturday). In the meantime, WHOSE YOUR HERO?

Read Phil Buckley's moving story about his dad. Marty

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Social Media Publishing is dead - SMB Survival Guide: 3 Rays of Hope via @Curagami & @gdecugis

Social Media Publishing is dead - SMB Survival Guide: 3 Rays of Hope via @Curagami & @gdecugis | Curation Revolution | Scoop.it

Lions, Tigers, Bears & Content Shock & SMB Survival
Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.

Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death).
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web).
* Social Media Marketing (sick and getting sicker fast).
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less).
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive).
* Viral Marketing (everyone has that cold now & hit or miss).
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone).

3 Rays of Hope

1. Content Curation
Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ).

2. Community
Banding and binding tribes of contributors, advocates and supporters to your cause.

3. Friends of Friends marketing.
Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.

Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.  

Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:

* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.

* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.

* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.


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5 Great Movement Brands To Learn From - Curatti

5 Great Movement Brands To Learn From - Curatti | Curation Revolution | Scoop.it

5 Movement Brands
One important social media marketing implication is every brand needs love, advocacy & sharing. Movements not sales win hearts, minds & loyalty brands need.

* Chic-fil-a.
* Disney - Pixar.
* Red Bull.

* Red Cross.
* Coke.

Martin (Marty) Smith's insight:

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Hack Headphones Store Almost Here & 100% Profits To Cancer Research

Hack Headphones Store Almost Here & 100% Profits To Cancer Research | Curation Revolution | Scoop.it

If our schedule holds our Hack Your Headphones Shopify store will go live next Wednesday. We created the store for three reasons:

* Show our client Moon Audio what our startup (http://www.Curagami.com) can do to help content & conversion.

* Pay back the value great headphones created for me during 3 rounds of chemo.

* Discover new Curagami features and ideas.

Nothing like rolling up sleeves and creating new perspective and ideas. Why we recommend all startups start Shopify stores earlier today: http://sco.lt/5RWhCj


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Evolution of Web Design & Marketing Infographic via @Curagami

Evolution of Web Design & Marketing Infographic via @Curagami | Curation Revolution | Scoop.it
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.
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Brian Yanish - MarketingHits.com's curator insight, July 3, 12:07 AM

Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.

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Stop Solipsistic Marketing - 10 Tips via @Curagami & Curatti

Stop Solipsistic Marketing - 10 Tips via @Curagami & Curatti | Curation Revolution | Scoop.it
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:

Tips On Curagami
http://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/
1. Follow more followers.
2. Value & Curate User Generated Content ( #ugc ).
3. Find Your 1% Contributors & Give Them JOBS.
4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )
5. Gamify UGC.

Tips 6 -10 are on Curatti
http://curatti.com/stop-solipsistic-marketing-ii-10-tips/

6. Build Community.
7. Curate 90%, Create 10%.
8. Create An Ask.
9. Use new #marketingchannels like #crowdfunding .
10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it  & +Paper.li.  

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Social Media Tipping Point Is Behind Us...Maybe @Lays Tweet For Swag

Social Media Tipping Point Is Behind Us...Maybe @Lays Tweet For Swag | Curation Revolution | Scoop.it
Social Media Tipping Point Is Behind Us: Lays Puts Tweet For Swag on  Bags of Chips & Needs Curagami Because ....
Yesterday I noticed a bright red banner… - Martin W. Smith - Google+
Martin (Marty) Smith's insight:

We know Social Media is a CONVERSATION. One of my most popular @HaikuDecks is It's The Conversation Stupid (http://shar.es/MmhkM). At first I took Lays "Tweet For Swag" campaign as a sign we are beyond the social media tipping point.

Now, almost an hour after 4 @Lays tweets with no response I think maybe not so much. As I noted in this G+ post maybe the day BIG BRANDS wake up and listen more than they talk is the 7th sign and the end of the world is moments away. Let's hope NOT.

I noted our Triangle Startup Factory funded startup Curagami (http://www.curagami.com) could help and YES that's a tad self serving, but Big Brands think they are creating community today. Actually they wouldn't recognize a true online community if it walked up and introduced itself.

"We sell chips," woiuld surely be their retort. We KNOW THAT and would like to interact with you Mr. Frito or Mr. Lays...you truly and honestly IN or are you just trying to stuff more chips down our throat? BBQ if you are stuffing :). 

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Why Brand Scores Are Key To Content Marketing - Curagami

Why Brand Scores Are Key To Content Marketing - Curagami | Curation Revolution | Scoop.it
Not all brands are created equal. Some can help your online marketing more than others. Use our Curagami Brand Score to map your content marketing for ROI.
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Why Your Website Needs A MacGuffin - via @Curagami

Why Your Website Needs A MacGuffin - via @Curagami | Curation Revolution | Scoop.it

Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.

Website MacGuffins Include:

  • Free Shipping.
  • Prevalent & Easy To Find Email List.
  • About Page.
  • Relevant Content.
  • Reviews.
  • Trust Marks (Visa, MasterCard for example) in cart.
  • Terms of Use.
  • Satisfaction Guarantee.
  • Social Share Buttons especially Twitter and Facebook.


What are your website's MacGuffins?

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