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Likes & Dislikes About New Scoop.it UI

Likes & Dislikes About New Scoop.it UI | Curation Revolution | Scoop.it

A Few Days Later....

** Instead of erasing I will add to this thread so anyone who is curious can see the entire conversation. Guillaume and Scoop.it passed an important test with flying colors. They MUST continue to evolve their magical tool or its success will kill it. We, the rabid fan base, need to be heard. Both goals were achieved. Scoop.it recovered cherish features and connection to power users and the community was restored recovering any lost trust. My 3 concerns were successfully resolved:


* Loss of the leaderboard - http://www.scoop.it/leaderboard/users  (thanks to Stewart Marshal) is resolved.

* Loss of Daily Counts By Topic - True to his word Guillaume recovered this feature within hours of reading our thread. Daily counts have been added to the topic billboard.

* Not feelng valued or heard - Guillaume was eloquent and full of grace even when I wasn't, the true test of great customer service.

Well done Scoop.it! Well done Scoop.it Powerusers! Well done Scoop.it Community. Thanks to all.

Marty



***** Wow, what a fun day. If you want to see a great example of real time customer service and branding in the dgital age read the comments on this post. Appreciate Guilliaume, Robin, Michele, Stewart's magical leaderboard link and Brian's input. You guys rock so much I tossed a post up on my ScentTrial Marketing blog with my comments (in blue) for what may be the first near real time customer service branding operation ever (lol).

http://scenttrail.blogspot.com/2012/07/likes-and-dislikes-about-new-scoopit-ui.html

Great comments all. Thanks. Marty


***** Note: I started this thread before sunrise Wednesday a day after Scoop.it's UI Changes. I haven't heard from anyone on the Scoop.it team, but some of the most followed and talented curators I know, trust and follow have weighed in with frustration and the kind of frustration not being included creates. I was more optimistic this morning than now at midnight, but that is the nature of most days (lol). I hope Marc's team responds soon with some desire to connect with the community that is trying to help Scoop.it become a critical tool, a magic wand with staying power. After 12 years of Interent marketing and almost 30 of marketing for companies including P&G and M&M/Mars I know that the best way to create real brand PAIN is arrogance combined with being deaf to feedback. I hope, and pray since that seems appropriate before going to sleep, Scoop.it has a better day tomorrow :). The most recent post on this thread is at the bottom. Marty

AM. Wednesday
Scoop.it is a favorite curation tool. It has rapidly become my social media hub, the place I organize the rest of my social media curation. This week Scoop.it changed their UI and won some important battles and lost a few. Here is a recap:

Winners

* UI - The new User Interface is more visual and engaging another example of visuals beating textuals and well done.

* Presentation Layer - The Scoop.it magazine format didn't change so what the customer of your curation sees remains the same also well done since changes there could rock the boat.

* SEO Layer - Scoop.it has real SEO strength. I've owned absolute #1 on Curation Revolution for over a year and you thankfully haven't changed anything there (that I can see on a quick pass). Kudos to understanding SEO as well as you do! The SEO advantage of a platform is lost on many, many are selfish about its benefits (FB and Twitter) and you aren't either SEO Stupid or selfish. KUDOS!

* Tool Layout - The functional layout of tools such as the Rescoop button is better, more clear and more visual. Harder now to get one button confused with another.


Overall I would say the behind the curtain admin experience improved with these changes.

Losers

* Trending Topics - No Visitor Counts On My Profile Anymore


Thought this was resolved, but it is not. The number is aggregate and what we need, and used to have, is today's visitor numbers by topic. That number helps manage across the 10 different topics I curate. Without knowing what is trending I might step on my own curation or not know when something is a laggard and I need to move on. Wish you would bring back the Today visitor count.


* Leaderboard - Don't See My Curator Set Anymore, Those With Visitor Numbers Around Me


http://www.scoop.it/leaderboard/users (thanks to Stewart Marshal for finding this magic link so we can all visit old friends)


One of the most motivating things was to see my immediate curation set, curators above and below my current viewer numbers. When you first launched I could see the top of the stack and that was DEMOTIVATING. Seeing how many visitors Robin or Michele have before I woke up can be intimidating and made my curation efforts feel small. I know that is goofystupid, but the human mind works in strange ways espcially regarding numbers. I used the leaderboard as a form of feedback loop too. If my day was down in viewers I checked to see if others in my set were down too. Sometimes the answer to that question was yes such as on a holiday weekend and sometimes I was lagging behind and needed to get going. I thought one of the most intelligent gamification move was showing me the views of the curators above and below as that helped motivate me to get moving without a sense of intimidation or the futility of it all. Removing that feedback has us back to the same place as when you started since My Community now shows the top of the Scoop.it stack (not where I am by far) and so it feels like the community is for uber-curators like Robin and Michele and not the little guys (like me LOL). Hope you can bring back one of the most intelligent leaderboards I've ever seen.


Summary
The fact this post is weighted toward losers is only because it takes more explanation to cover dislikes NOT because the new UI is more negative than positive. The new UI is net positive for sure, but the real time analytics and leaderboard encouragement have been harmed. Hope you can build back since my curation will be less effective and less motivated.

***** Midnight Wednesday
Robin and Michele have both checked in now and they are NOT happy. If Susan weighs in soon that it the trifecta of several of Scoop.it's top curators. I think Scoop.it is learning a tough but valuable lesson. When you create a community curation tool YOU don't own it - WE DO.

Believe me I know how confusing this can be. Sitting in your offices watching your traffic counts esclate is heady stuff, but don't be fooled. The only place Scoop.it exists is in the hearts and minds of people like Robin, Michele, Susan and me. If you make such sweeping changes without consulting the top of the stack, your power users, then the message to me is beyond clear - I matter not at all.

I pay for Scoop.it myself. My company has offered but I don't want a conflict if I leave to ride a bicycle across Canada in a year (I left my last job to ride a bicycle across America raising almost $30K for cancer research :). I view Scoop.it as important and valuable enough to pay for it myself. The $1,000 I pay you PALES in comparison to my most valuable treasure - my time. I can make more money, but making more time is impossible. As a cancer survivor when you disrespect my time, Robin's time and Michele's time you have done the equivelant of slapped me (and them) hard across the face.

I've been punched in the face before (http://scenttrail.blogspot.com/2008/06/punched-in-face.html ) and it smarts and I got over it. This slap seems more painful because I'm so invested in something that apparently doesn't give a hoot about me :(. I pay you money I would otherwise donate to cancer research. I give you my most valuable non-renewable resource - my time. How is it Robin, Michele, me and others have no say, no membership worth consideration and care?

Come on Marc and Guillaume you are better than this, your team is better than this and we the users of this magic wand you've created deserve better than this. We live in a time of magic wands. The surest way to lose our hearts and minds is to slap us across the face. I would do less of that starting with NOW. I recommend creating an advisory group made up of the Robins and Micheles to help guide actions like the one you took a few days ago, guide future community revisions better going forward.

Marty


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Martin (Marty) Smith's comment, July 19, 2012 9:03 PM
Guillaume,
FYI, I just did something I've never done before - I drove a link into my profile page because it is a thing of magazine-like beauty. Figuring out how to get what I wanted in the window took a little figuring (largest image), but now I have it tuned AND I'm changing several aspects of my curation to support your new UI including:

* Shorter headlines as shorter works better in that space below the image (they work better anyway so your new UI helps do the right thing.
* Better visuals and in that 400 x 200 range. At first I was having trouble getting the image positioned where I wanted. Kept testing and found the sweet spot.
* Changed my titles to create an umbrella since now that I can see my Scoop.it sections like a magazine it makes sense to treat each section like a subsection of a larger idea (in my case Revolution).

Two things I wish I could do:

* Wish I could move boxes or create a more clear hierarchy by changing the size of 2 to 4 boxes. When everything is equal in size and the default order is yours then I can't react to the feedback loops I'm getting. This slows down my thinking of my Profile as the master magazine and the subsections, the revolutions, as pliable blocks capable of responding to what I see and what the community tells me. Today I had Mobile Revolution blow up. If I could have moved it to top left I would have pushed traffic to the profile in the hopes of helping it blow up bigger (lol).

* I tied two scoops about Facebook together today by physically moving them. Problem is that doesn't last past the next update. These two scoops form an A and B version of an "article" and need to move together across time. Curation will split them and I have to use tags to pull them back together and I haven't figured out how to use the tags yet (though I suspect there is real power in there). This ability to tie scoops together into linked groups kind of like you can do with a PowerPoint presentation or with a graphics program would help create the threads within the subsections such as:

* Apple or Android within Mobile Revolution.
* Storytelling within Curation Revolution.

These threads form the magazine within the magazine and may, at some point, earn their way out of the subsection to become a section of their own. I would use analytics to know when such a move would increase reach not split it into too many disparate pieces.

Great job with bringing back our beloved features and with this new UI. The benefits are amazing and we are just getting started. Thanks for fixing the issues with your CDN too (those can be a pain, been there, done that). Marty
Guillaume Decugis's comment, July 23, 2012 5:33 PM
Hi Marty. Thanks for the update on the post and the details on how you're using the new UI. I love the fact you're kind of "hacking" it to create additional meaning :-) Great food for thoughts for the team. I'm getting the first suggestion but the second one is unclear to me. Couldn't you do that by linking one post to the other using the permalink?
Martin (Marty) Smith's comment, July 24, 2012 12:56 AM
Guillaume,
Instead of setting the world record for words in a comment box I posted my thoughts to ScentTrail Marketing: http://scenttrail.blogspot.com/2012/07/internet-marketing-secrets-taxonomy-seo.html .

I got into some things I've been thinking about HARD since your new UI. As a Ecommerce Director I always had trouble creating smooth transitions between content and commerce. Facebook is having much the same issue. I think Scoop.it's magazine approach could bridge the commerce / content Rubicon. Shared those thoughts as best as I could this late. Hope they help use see a piece of what I see since ye who solves this particular problem and makes it easy for content and commerce to play together stands to make a few bucks (lol). Night, Marty
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Content + Commerce: The New Customer Journey | Mozu

Content + Commerce: The New Customer Journey | Mozu | Curation Revolution | Scoop.it

The New Customer Journey Map
Mozu is the content arm of Volusion and they've hit something just right - how the future of commerce is about smooth integration of content. Their New Customer Journey map echoes David Edleman's influential HBR post Branding In the Digital Age: https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places .

Well done and a must read for #ecommerce teams.

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Millennials Experiences Over Anything [study]

Millennials Experiences Over Anything [study] | Curation Revolution | Scoop.it

According to The Drum, they will account for 75% of the UK workforce in a decade. And with it a huge amount of the consumer spending in the UK. So what do millennials want? For many companies in the UK, it’s quite literally the billion-pound question.


Via IMEX, oconnorandkelly
Martin (Marty) Smith's insight:

Great and timely Scoop from @oconnorandkelly (thanks guys). Ties beautifully to post we just wrote about car dealer & startup web marketing (Scooped here: http://sco.lt/90NmSX ).

Both of these great curators will be featured in our new "Curators of the Month" spotlight on http://www.Curagami.com. #toogood #thanks

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David Hain's curator insight, December 11, 11:56 AM

Study shows millennials turning from materialism & trad measures of success to focus income on experiences. 

Ivon Prefontaine's curator insight, December 11, 2:25 PM

The research makes interesting points. What does it mean for teaching and learningÉ

 

@ivon_ehd1

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Six Heartfelt Truths of Social Media via @NickKellet & @CendrineMedia

These are 6 hard earned heart felt truth I've learned about Social and Digital Media.
Martin (Marty) Smith's insight:

This great share from @Cendrine Marrouat - www.socialmediaslant.com of the founder of List.ly's desk about social media includes the best discussion of the 1:9:90 Rule I've ever seen. A #mustread!

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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules  - Curagami | Curation Revolution | Scoop.it

Building Online Community

As we work on creating a new tool, a tool capable of helping ecommerce merchants and content marketers validate their social media and content marketing. We’ve identified five community pillars and share them in this Curagami post:

http://www.curagami.com/featured/everything-social-community-rules/

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Giving Tuesday? Tech Cures Cancer A Gift For You, Me & Everyone We Know

Giving Tuesday? Tech Cures Cancer A Gift For You, Me & Everyone We Know | Curation Revolution | Scoop.it

Giving Tuesday? Tech Cures Cancer
Want to do something for me, you and everyone we know this #givingtuesday ? Your deductible contribution to UNC Lineberger and the Tech Cures Cancer Fund my family and I set up may be the magic money that cures cancer.

Appreciate the support of @Scoop.itteam (Ally, Guillaume & Marc) and hope you will read the story of Tech Cures Cancer on Google Plus:
https://plus.google.com/102639884404823294558/posts/c2umbwPzd6e

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10 Social Marketing Lessons From Banksy via @Curagami

10 Social Marketing Lessons From Banksy via @Curagami | Curation Revolution | Scoop.it

Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:

  1. Live By A Single Rule: If Your Content Is Generating Shares DO MORE.
  2. Other “Control Rules” Are Gone.
  3. Use existing distribution systems, but turn them upside down.
  4. Create EVENTS and content people will CHASE and SHARE.
  5. Get THEM to do YOUR work for YOU.
  6. Keep some secrets as long as possible.
  7. Whatever happens is all good as long as Rule #1 still applies.
  8. Use the Internet and social media to amplify content & events.
  9. Define deadlines because deadlines heighten the web’s amplification.
  10. Rinse & Repeat


Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.

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Irina Mk's curator insight, November 25, 5:16 AM

Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.

DareDo's curator insight, November 27, 9:17 AM

J'aime bien l'idée de prendre quelqu'un de connu et d'exploiter son savoir-faire pour expliquer celui de la personne qui en parle ;-)

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6 Reasons Your Biz Blog Sucks & How To Fix

6 Reasons Your Biz Blog Sucks & How To Fix | Curation Revolution | Scoop.it

Marty Note
Great post by Scoop.it team. At our cool tools for ecommerce merchants startup http://www.curagami.com we see all six of these mistakes. Here are some of the ways we've helped clients fix reasons their biz blogs sucked:

  1.  No Subscription Form
    Agree with this mistake being #1 since it cuts off your Internet marketing nose to spite your face. BUT adding a subscription form can be tricky. If a client has a vast archive we always locate a large search box in their header. If NOT we  cross our fingers and put a subscription from up there.
    We HATE subscription forms in footers since it since the WRONG message. Footer forms say, "Sure you can join, but we don't care." Best location is left rail somewhere below your hero (largest image on the page is a hero) and that means your left column should be navvy (i.e. about 200 - 300 pixels and have other nuggets like social in there too). We don't like being forced right either since we read left to right so stuff on the left typically gets more "eye time". WE HATE popunders those annoying requests to join that must be cleared BUT they work with enough people that most online merchants use them. Our answer to that is if everyone jumped off a cliff would you too and then we realize we are sounding like our parents so we shut up (lol). If you have to popunder use http://rocketbolt.com/ as they are the least obnoxious popunder we've seen.

  2. Content Is Skinny & Stale
    Blogs are a commitment. The deal you make is you WILL be blogging several times a week. Break that commitment and your biz blog will suck, never receive links and so you may as well stay home and watch TV for all the good adding less than 300+ posts a year will do you. Blogging is a discipline, a habit, your routine must incorporate if you want your content marketing to mean anything to visitors not related to you. Daily blogging gets easier the more you do it, but do it you must as fresh content is a huge part of the bargain you are striking with Google when you put a website into its view. Google is important, but your customers are even more important and they believe in QDF too (Quality Deserves Freshness), so blog it out. 

  3. No Relevant CTAs
    Boy this is one of our HUGE pet peeves. If you don't have a BUTTON or LINK on your site that says the equivalent of CLICK ME THERE IS COOL STUFF HERE your biz blog sucks. CTAs are important, but you can have TOO MANY too, so strike a balance and ask for attention HERE and HERE.

  4. No Related Links
    Blogs are NASTY bad at building relevant next links. Without a plugin your blog will be backwards. Most default WordPress themes publish "archives" in reverse publishing order (most recent first). BTW, that sucks. You are better off to have related links at the bottom of a post AND create Top 5 lists across several dimensions such as popularity, most shared, most commented on, staff favorites and even bottom 5. Creating a priority list does wonders for content because it brings the MOB into play. We want to know what OTHERS think is interesting or bad or amazing. Lists work so USE 'em.
    We think of content as products. We want to merchandise, combine and suggest content just like an ecommerce merchant creates cross-sale and up-sale.

  5. Don't Leverage Analytics in PUBLIC
    I'm sitting at a Panera Bread writing this and there is a big sign sharing that the owners shared $19M with charity last year. Public feedback loops such as Top 5 ordered lists and Most Searched summaries help your visitors know you, your content and your tribe.

  6. No Social Shares or BAD Social Shares
    Wow we could write a mile on this one, but we will give you the quick version. 1. Make it easy to share every page 2. Remember you want some shares for your SITE and some for the content people are reading now and those are two different things and need two different social widgets. 3. ALWAYS include your @name in your auto-tweets and shares. 


Great post by the Scoop.iteers. Hope those ideas help you know how to fix six reasons your biz blog sucks. Time and web attention are way to valuable to ever SUCK. That is not to say we've never SUCKED (lol), but we try not to stink forever. Blog on :). M



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Marijo's curator insight, November 19, 12:10 PM

Great tips to fix your blog.

If you didn't do it already do it now.

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Burn Down The House: Tapping Marketing's Big Bang

Burn Down The House: Tapping Marketing's Big Bang | Curation Revolution | Scoop.it

Burn Down The House
Driving to #columbusohio to go to +OhioStateMed again tomorrow I realized my idea for a book based on social shopping sucks. What we need is a new Cluetrain Manifesto, a no holds barred howl at the moon riff on the marketing revolution happening NOW. Apologize for being such a wimp yesterday, won't happen again :). M

Marketing's Big Bang Manifesto
https://plus.google.com/102639884404823294558/posts/Tf9GNsX35qn

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Visual Guide for Social Media Networks [INFOGRAPHIC]

Visual Guide for Social Media Networks [INFOGRAPHIC] | Curation Revolution | Scoop.it

This great infographic features tips for Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr,  Pinterest, Instagram, and Vine.


Check it out at http://www.pagemodo.com/blog/the-2014-visual-guide-for-social-media-networks-infographic/


------------------


Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
Martin (Marty) Smith's insight:

Great tips and factoids in this SMM summary infographic.

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No Boxes's curator insight, November 10, 1:35 PM

Tips for using #social media platforms.

Nine0Media's curator insight, November 10, 3:08 PM

#SEOLocal #SocialMediaTools

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 11, 3:27 AM

Some of the figures in the data can be mind boggling. 350 million photos a day?

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Holidays Are Hot: 5 Holiday Website Design Tips via @HaikuDeck

Holidays Are Hot: 5 Holiday Website Design Tips via @HaikuDeck | Curation Revolution | Scoop.it
This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.
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Don’t Just Curate Content, Harvest it | Sandhill

Don’t Just Curate Content, Harvest it | Sandhill | Curation Revolution | Scoop.it

Harvesting Content via Curation
This is a great if somewhat complicated (to understand) post via my friend and great G+ curator @MarkTraphagen. I'm working on creating a matrix of their suggestions in order to show how I use Scoop.it to achieve them with ease and efficiency.

Stay tuned. Marty

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Will 3D Printing Change Our World? Yes How? Great Question...

Will 3D Printing Change Our World? Yes How? Great Question... | Curation Revolution | Scoop.it

Print The Legend
Even if only HALF the potential of 3D printing is realized it will still be substantial. Print The Legend is a great documentary film about what may be the end of the beginning of 3D printing. The film is certainly one of the best and most accurate films about startups we've ever seen, a #mustwatch for entrepreneurs.

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malek's curator insight, October 30, 7:21 AM

What a great story of the startup in pursuit of printing the legend, turning myth to reality.  

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Severe Marketing: How A Single Word Sells NyQuil via @Curagami

Severe Marketing: How A Single Word Sells NyQuil via @Curagami | Curation Revolution | Scoop.it
Severe Marketing shares how P&G creates 360 degree brand marketing & how you and your website can too.
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How Headphones, Miles Davis & Friends Saved My Live

How Headphones, Miles Davis & Friends Saved My Live | Curation Revolution | Scoop.it

Cans For Christmas
This link is to a true story about how headphones, a friend's amazing product that makes headphones sound insanely great (Black Dragon audio cable) and Miles Davis saved my life. Is your product saving anyone's life?

Are you THINKING in terms of how your product helps change the world?

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Top 10 BI Trends 2015 - @Curagami Riffing @Tableau

Top 10 BI Trends 2015 - @Curagami Riffing @Tableau | Curation Revolution | Scoop.it

 Riffing Tableau
I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.

Top 10 BI Trends 2015
1. Death of Gate Keepers.
2. Social Arbitrage Creates Competitive Advantage. !!!
3. Analysis Not JUST For Analysts Anymore.
4. Rise of the Sustainable Online Community (our #1).
5. Everything Integrates (BELIEVE).
6. Cloud Things is REAL.
7. Near Real Time DOMINATES.
8. Data & Journalism Finish MERGING.
9. Mobile Matures. !!!
10. Smart Analytics Begin.

http://www.curagami.com/featured/top-10-bi-trends-2015/
Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).

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Content Marketing's Soul: Twitter's Founder Gives Content Marketers Best Advice Ever w/ Thanks To @CendrineMedia

Content Marketing's Soul: Twitter's Founder Gives Content Marketers Best Advice Ever w/ Thanks To @CendrineMedia | Curation Revolution | Scoop.it

Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder.

Marty Note
Thanks to my friend and uber-curator Cendrine Marrouat I found this excellent Content Marketing Institute post about the nature of content marketing revealed by startup master Ev Williams.

I agree the Ev Williams quote is an important piece of startup Zen, but find the post's laboring application to content marketing strained. I do agree we content / Internet markets have the shinny lure syndrome.

We (marketers) are like hungry trout clustered together in a fast moving stream darting out for the next new bait an action made all the more frenzied by its proximity to the judging chorus of other trout. Truth is rarely so shinny, easy to digest and so hard to throw off.

Truth is listening + learning + bold risk taking = success. Listening to customers has never been easier or done do badly. Listening thanks to our mobile / social / connected world is EASY to do and remains hard to BELIEVE.

Listening must be matched with learning. Learning too has never been easier or harder to believe. We SEE the patterns, hear the customer and yet we do not SEE or understand. As good as the post is it also provides an example into our greatest problem.

Content marketing is flawed. Content marketing speaks too much ans listens too little. Content Marketing hasn't received Mark Schaefer's Content Shock memo (http://www.businessesgrow.com/2014/01/06/content-shock/ ).

We marketers can't get there (sustainable online community) from here (content marketing). The challenge in creating an "institute" is the isolation and over emphasis such emphasis creates.

Agree Easier Than We Think
The beautiful thread the CMI post picks up from Ev Williams quote is business and life isn't as HARD as we imagine or think. Find a human desire, preferably one that has been around a long time, and use modern technology to make it easy and cool such as:

Need A Ride - Uber
Want to buy online instead of going to the mall - Amazon

Don't want to wait for your car in the cold - FlashValet
Social connection without computers - Android & iPhone
Social Connection - Facebook, Twitter GPlus

I would modify Ev's statement a tad:

Find a human desire and use modern MOBILE technology to make it easy and cool.

Williams "technology" was heavily weighted toward mobile, but at Curagami we see an increasing trend - cool isn't cool without some mobile aspect. Mobile First is becoming a more important statement than it original UI intent. If you are creating ANYTHING new it better play amazing on a smartphone or life will be harder.

Recently I purchased a wireless speaker from Amazon. The speaker is cool and I like having good sound when I travel. The speaker is controlled by an app on my phone.


Here's the killer thing to understand - the app DOESN'T DO ANYTHING that buttons on the speaker don't do better, but the app does NOTHING in a very cool way AND the app ties the speaker to my phone.

That tie means the speaker doubled its cool enough so that I'm mentioning it here. WITHOUT the app no way I mention it. With the app, the app that adds NOTHING, the package is cool enough to mention.

SO, lesson is find a DESIRE (by listening to customers), wipe some cool tech on it, listen to customers some more and don't forget if whatever you are making or marketing doesn't play on a smartphone then it won't exist (soon).

Thanks to @Cendrine Marrouat - www.socialmediaslant.com for curating a great post my way :). Marty

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