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Likes & Dislikes About New Scoop.it UI

Likes & Dislikes About New Scoop.it UI | Curation Revolution | Scoop.it

A Few Days Later....

** Instead of erasing I will add to this thread so anyone who is curious can see the entire conversation. Guillaume and Scoop.it passed an important test with flying colors. They MUST continue to evolve their magical tool or its success will kill it. We, the rabid fan base, need to be heard. Both goals were achieved. Scoop.it recovered cherish features and connection to power users and the community was restored recovering any lost trust. My 3 concerns were successfully resolved:


* Loss of the leaderboard - http://www.scoop.it/leaderboard/users  (thanks to Stewart Marshal) is resolved.

* Loss of Daily Counts By Topic - True to his word Guillaume recovered this feature within hours of reading our thread. Daily counts have been added to the topic billboard.

* Not feelng valued or heard - Guillaume was eloquent and full of grace even when I wasn't, the true test of great customer service.

Well done Scoop.it! Well done Scoop.it Powerusers! Well done Scoop.it Community. Thanks to all.

Marty



***** Wow, what a fun day. If you want to see a great example of real time customer service and branding in the dgital age read the comments on this post. Appreciate Guilliaume, Robin, Michele, Stewart's magical leaderboard link and Brian's input. You guys rock so much I tossed a post up on my ScentTrial Marketing blog with my comments (in blue) for what may be the first near real time customer service branding operation ever (lol).

http://scenttrail.blogspot.com/2012/07/likes-and-dislikes-about-new-scoopit-ui.html

Great comments all. Thanks. Marty


***** Note: I started this thread before sunrise Wednesday a day after Scoop.it's UI Changes. I haven't heard from anyone on the Scoop.it team, but some of the most followed and talented curators I know, trust and follow have weighed in with frustration and the kind of frustration not being included creates. I was more optimistic this morning than now at midnight, but that is the nature of most days (lol). I hope Marc's team responds soon with some desire to connect with the community that is trying to help Scoop.it become a critical tool, a magic wand with staying power. After 12 years of Interent marketing and almost 30 of marketing for companies including P&G and M&M/Mars I know that the best way to create real brand PAIN is arrogance combined with being deaf to feedback. I hope, and pray since that seems appropriate before going to sleep, Scoop.it has a better day tomorrow :). The most recent post on this thread is at the bottom. Marty

AM. Wednesday
Scoop.it is a favorite curation tool. It has rapidly become my social media hub, the place I organize the rest of my social media curation. This week Scoop.it changed their UI and won some important battles and lost a few. Here is a recap:

Winners

* UI - The new User Interface is more visual and engaging another example of visuals beating textuals and well done.

* Presentation Layer - The Scoop.it magazine format didn't change so what the customer of your curation sees remains the same also well done since changes there could rock the boat.

* SEO Layer - Scoop.it has real SEO strength. I've owned absolute #1 on Curation Revolution for over a year and you thankfully haven't changed anything there (that I can see on a quick pass). Kudos to understanding SEO as well as you do! The SEO advantage of a platform is lost on many, many are selfish about its benefits (FB and Twitter) and you aren't either SEO Stupid or selfish. KUDOS!

* Tool Layout - The functional layout of tools such as the Rescoop button is better, more clear and more visual. Harder now to get one button confused with another.


Overall I would say the behind the curtain admin experience improved with these changes.

Losers

* Trending Topics - No Visitor Counts On My Profile Anymore


Thought this was resolved, but it is not. The number is aggregate and what we need, and used to have, is today's visitor numbers by topic. That number helps manage across the 10 different topics I curate. Without knowing what is trending I might step on my own curation or not know when something is a laggard and I need to move on. Wish you would bring back the Today visitor count.


* Leaderboard - Don't See My Curator Set Anymore, Those With Visitor Numbers Around Me


http://www.scoop.it/leaderboard/users (thanks to Stewart Marshal for finding this magic link so we can all visit old friends)


One of the most motivating things was to see my immediate curation set, curators above and below my current viewer numbers. When you first launched I could see the top of the stack and that was DEMOTIVATING. Seeing how many visitors Robin or Michele have before I woke up can be intimidating and made my curation efforts feel small. I know that is goofystupid, but the human mind works in strange ways espcially regarding numbers. I used the leaderboard as a form of feedback loop too. If my day was down in viewers I checked to see if others in my set were down too. Sometimes the answer to that question was yes such as on a holiday weekend and sometimes I was lagging behind and needed to get going. I thought one of the most intelligent gamification move was showing me the views of the curators above and below as that helped motivate me to get moving without a sense of intimidation or the futility of it all. Removing that feedback has us back to the same place as when you started since My Community now shows the top of the Scoop.it stack (not where I am by far) and so it feels like the community is for uber-curators like Robin and Michele and not the little guys (like me LOL). Hope you can bring back one of the most intelligent leaderboards I've ever seen.


Summary
The fact this post is weighted toward losers is only because it takes more explanation to cover dislikes NOT because the new UI is more negative than positive. The new UI is net positive for sure, but the real time analytics and leaderboard encouragement have been harmed. Hope you can build back since my curation will be less effective and less motivated.

***** Midnight Wednesday
Robin and Michele have both checked in now and they are NOT happy. If Susan weighs in soon that it the trifecta of several of Scoop.it's top curators. I think Scoop.it is learning a tough but valuable lesson. When you create a community curation tool YOU don't own it - WE DO.

Believe me I know how confusing this can be. Sitting in your offices watching your traffic counts esclate is heady stuff, but don't be fooled. The only place Scoop.it exists is in the hearts and minds of people like Robin, Michele, Susan and me. If you make such sweeping changes without consulting the top of the stack, your power users, then the message to me is beyond clear - I matter not at all.

I pay for Scoop.it myself. My company has offered but I don't want a conflict if I leave to ride a bicycle across Canada in a year (I left my last job to ride a bicycle across America raising almost $30K for cancer research :). I view Scoop.it as important and valuable enough to pay for it myself. The $1,000 I pay you PALES in comparison to my most valuable treasure - my time. I can make more money, but making more time is impossible. As a cancer survivor when you disrespect my time, Robin's time and Michele's time you have done the equivelant of slapped me (and them) hard across the face.

I've been punched in the face before (http://scenttrail.blogspot.com/2008/06/punched-in-face.html ) and it smarts and I got over it. This slap seems more painful because I'm so invested in something that apparently doesn't give a hoot about me :(. I pay you money I would otherwise donate to cancer research. I give you my most valuable non-renewable resource - my time. How is it Robin, Michele, me and others have no say, no membership worth consideration and care?

Come on Marc and Guillaume you are better than this, your team is better than this and we the users of this magic wand you've created deserve better than this. We live in a time of magic wands. The surest way to lose our hearts and minds is to slap us across the face. I would do less of that starting with NOW. I recommend creating an advisory group made up of the Robins and Micheles to help guide actions like the one you took a few days ago, guide future community revisions better going forward.

Marty


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Martin (Marty) Smith's comment, July 19, 2012 6:03 PM
Guillaume,
FYI, I just did something I've never done before - I drove a link into my profile page because it is a thing of magazine-like beauty. Figuring out how to get what I wanted in the window took a little figuring (largest image), but now I have it tuned AND I'm changing several aspects of my curation to support your new UI including:

* Shorter headlines as shorter works better in that space below the image (they work better anyway so your new UI helps do the right thing.
* Better visuals and in that 400 x 200 range. At first I was having trouble getting the image positioned where I wanted. Kept testing and found the sweet spot.
* Changed my titles to create an umbrella since now that I can see my Scoop.it sections like a magazine it makes sense to treat each section like a subsection of a larger idea (in my case Revolution).

Two things I wish I could do:

* Wish I could move boxes or create a more clear hierarchy by changing the size of 2 to 4 boxes. When everything is equal in size and the default order is yours then I can't react to the feedback loops I'm getting. This slows down my thinking of my Profile as the master magazine and the subsections, the revolutions, as pliable blocks capable of responding to what I see and what the community tells me. Today I had Mobile Revolution blow up. If I could have moved it to top left I would have pushed traffic to the profile in the hopes of helping it blow up bigger (lol).

* I tied two scoops about Facebook together today by physically moving them. Problem is that doesn't last past the next update. These two scoops form an A and B version of an "article" and need to move together across time. Curation will split them and I have to use tags to pull them back together and I haven't figured out how to use the tags yet (though I suspect there is real power in there). This ability to tie scoops together into linked groups kind of like you can do with a PowerPoint presentation or with a graphics program would help create the threads within the subsections such as:

* Apple or Android within Mobile Revolution.
* Storytelling within Curation Revolution.

These threads form the magazine within the magazine and may, at some point, earn their way out of the subsection to become a section of their own. I would use analytics to know when such a move would increase reach not split it into too many disparate pieces.

Great job with bringing back our beloved features and with this new UI. The benefits are amazing and we are just getting started. Thanks for fixing the issues with your CDN too (those can be a pain, been there, done that). Marty
Guillaume Decugis's comment, July 23, 2012 2:33 PM
Hi Marty. Thanks for the update on the post and the details on how you're using the new UI. I love the fact you're kind of "hacking" it to create additional meaning :-) Great food for thoughts for the team. I'm getting the first suggestion but the second one is unclear to me. Couldn't you do that by linking one post to the other using the permalink?
Martin (Marty) Smith's comment, July 23, 2012 9:56 PM
Guillaume,
Instead of setting the world record for words in a comment box I posted my thoughts to ScentTrail Marketing: http://scenttrail.blogspot.com/2012/07/internet-marketing-secrets-taxonomy-seo.html .

I got into some things I've been thinking about HARD since your new UI. As a Ecommerce Director I always had trouble creating smooth transitions between content and commerce. Facebook is having much the same issue. I think Scoop.it's magazine approach could bridge the commerce / content Rubicon. Shared those thoughts as best as I could this late. Hope they help use see a piece of what I see since ye who solves this particular problem and makes it easy for content and commerce to play together stands to make a few bucks (lol). Night, Marty
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50 Great Curators - Mark Traphagen via @CrowdFunde

50 Great Curators - Mark Traphagen via @CrowdFunde | Curation Revolution | Scoop.it

GPlus Guru Mark Traphagen
If you don't know Mark you should and if you don't use GPlus and your an Internet marketer you should be shot. Mark is more than just one of the top GPlus experts in the world, he is also a friend and fellow cancer survivor.

Something about surviving a bout with the Big C that makes you want to give back and Mark does. He speak all over the country (and soon the world I predict) about the power of concepts like the new SEO, GPlus, Google authorship and semantic web.

If you aren't part of the more than 80,000 followers Mark already has on Gplus we suggest you hop on board this train since your Internet and content marketing will be better because of it.

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How I Became The Most Followed Nobody In Finland via @JaanaNystrom

How I Became The Most Followed Nobody In Finland via @JaanaNystrom | Curation Revolution | Scoop.it

@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.

Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:

* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.

Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?

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Suvi Salo's comment, April 14, 11:28 AM
Thank you for recommendation.
malek's curator insight, April 14, 1:35 PM

 I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion. 

Gary Harwell's curator insight, April 14, 10:13 PM

seems reasonable

 

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Create Engaging Content in an Era of Content Overload: 8 Tips • InboundWriter

Create Engaging Content in an Era of Content Overload: 8 Tips • InboundWriter | Curation Revolution | Scoop.it

Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.

1. Put someone in charge.

2. Think editorial, not filler.

3. Do your homework.

4. Tell a story.

5. Take a break.

6. Treat each piece of content as a new project.

7. Be exclusive.

8. Don’t be afraid to fail.

 
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Marilyn Moran's curator insight, April 11, 4:43 PM

Love this! Perfect bits of advice on how to approach content creation.

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Why Content Curation As Practiced On Scoop.it Is A Critical Success Factor (CSF)

Why Content Curation As Practiced On Scoop.it Is A Critical Success Factor (CSF) | Curation Revolution | Scoop.it

Content Curator As New Job Description
Soon you will be able to tell the QUICK from the STILL DON'T GET IT by Internet marketing teams that include content curators vs. those who do not. As I outlined on CrowdFunde great content curators do three critical content marketing things very well:

* Find next generation of trending content.
* Fit seemingly disparate content into an evolving “jigsaw” of themed content curation.
* Help readers, followers and other contributors understand macro concepts.


If you are a content marketer, and who isn't the skills a great content curator brings are priceless. Money companies used to spend advertising they should now spend hiring @Robin Goodor Amanda Popover (brainpickings.com).

We are hiring great curaotrs to help CrowdFunde, our content marketing meets social media startup and suggest you do the same.

Apply to be a CrowdFunde Curator
http://form.jotform.us/form/40948367508162


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Top Content Curator Contest - CrowdFunde Is Hiring Content Curators!

Top Content Curator Contest - CrowdFunde Is Hiring Content Curators! | Curation Revolution | Scoop.it

Top Pinner? CrowdFunde is Hiring

CrowdFunde, a Durham, NC startup is looking for top content curators. We have 10 "jobs" that build on the strengths of great content curators to see trends before they happen, connect threads across seemingly disparate information and provide feedback as we create a new company dedicated to helping marketers tap wisdom of crowds.

If you rock Pinterest we hope you will apply to help create a cool new tool, have fun, receive recognition and cash for what you love to do anyway.

http://www.crowdfunde.com/top-curator-contest-crowdfunde-hiring/

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Thinking About ThoughtBot.com - Ideo-like Design Team With New Raleigh, NC Office

Thinking About ThoughtBot.com - Ideo-like Design Team With New Raleigh, NC Office | Curation Revolution | Scoop.it


Designers and developers for hire

I LOVE Ideo the west coast design consultancy. I've always wanted to work with Ideo, but their price tag is out of reach. ThoughtBot is an interesting Ideo - like mashup of marketing, programming and design expertise.

CrowdFunde, our "power of the conversation" startup, is discussing using the new ThoughtBot Raleigh team to help with a 5 day product design sprint. We are so close to our idea it would be helpful to have outside perspective before we start writing code.

If you think of the elements of a successful startup, those things that must be balanced, according to Adam Schultz they are:

Money - Who is paying you and for what.

Market - Why are they paying you, what are the pain points you are helping resolve.

Product - What is the tool you are creating and is it aligned to what you've learned in the Money and Market investigations.

ThoughtBot creates a 5 day sprint where each day determines key product attributes from look and feel to functionality and the personas who will be using your better mousetrap.

CrowdFunde can afford to be complex inside the "black box" where algorithms create dashboards. CrowdFunde must be "falling off a log easy" to use, mobile first and with enough hooks we can figure how to expand its billable footprint as we go. We hope the team at http://www.thoughtbot.com can help.


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Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today

Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today | Curation Revolution | Scoop.it
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.


Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).

I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

###
That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).

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Malena Gamboa's curator insight, April 11, 11:57 PM

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

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Brands Under ATTACK: 5 Ninja - ScentTrail Marketing

Brands Under ATTACK: 5 Ninja - ScentTrail Marketing | Curation Revolution | Scoop.it

Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How can you defeat attacking Ninja horde if your brand is a leader? How can you add speed and fury to the attack if your brand isn't the leader? 

Added an introduction from my friend Mark Traphagen.

Ninja are attacking brands NOW on Scenttrail Marketing:
http://www.scenttrail.com/brands-attack-5-ninjas/  

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Facebook's Bait And Switch: Better To Be PIRATE than NAVY

Facebook's Bait And Switch: Better To Be PIRATE than NAVY | Curation Revolution | Scoop.it
Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Martin (Marty) Smith's insight:

My disdain for Facebook continues as they tighten "edgerank" otherwise known as how they stop you from showing your content to your followers down to 1% or 2%.


If that sounds like the most successful bait and switch Ponzi scheme ever created you are thinking what I am thinking...that and NEVER AGAIN do I even contemplate putting branded content on that PIRATE network. 

How does the saying go? Fool me once shame on you. Fool me twice shame on ME. Never again. 

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Therese Torris's comment, March 20, 1:35 AM
"Bait & switch" is the essence of most "free" services
Marc Ravaris's curator insight, March 27, 3:16 PM

This has been happening regularly on the Fb site I manage. More likes, yet less visibility for posts, thought it was just me. Happening to you? Read this article.

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5 Social Media Marketing Safety Tips: Part 1 via @SmallRivers (Paper.li blog)

5 Social Media Marketing Safety Tips: Part 1 via @SmallRivers (Paper.li blog) | Curation Revolution | Scoop.it

Marty's 5 Social Media Safety Tips
 

  1. Your Website Beats Their Websites Every Time
  2. Visualize Scenarios, Create Plans
  3. Understand What Authentic Does and Doesn’t Mean
  4. Hire the Right People
  5. Stay Calm, Carry On

 

Martin (Marty) Smith's insight:

Appreciate friends at Paper.li Re-sharing a post I wrote for them a year ago. Some things I would alter slightly, but holds up for the most part :). M 

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Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment]

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | Curation Revolution | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 

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Peg Corwin's comment, March 10, 3:54 PM
Further to Therese Torris' comment, might we ask Scoop.it for a setting that allows us to choose to automatically tweet the post author when we re-scoop? It takes many clicks back and forth to get and add it.
Martin (Marty) Smith's comment, March 10, 4:06 PM
Yes @Peg Corwin I see your "filtering" much like @Brian Yanish - MarketingHits.com work as providing value. As Brian shared he discard much more content than he is sharing. I think this builds on Robin's idea of "value" and its meaningful, fast and valuable to those who understand that filtering is the primary activity. I don't think its hard to know this since the second time a customer follows a link of yours or Brian's they know they are following your curation suggestion. On Sunday I thought "pass through" was an unsustainable model. After a day of #startup school I am not so sure. You and Brian are building a themed castle one brick (one share) at a time as surely as I am or anyone else using Scoop.it. Today it feels like a defined link share as you and Brian have described is a valuable service. <br><br>You've hit the primary value AND I often cut the middle man out (something it isn't hard to do ust use Google to search the title). Bryan (Dr V) was complaining about the extra click and that is why I sometimes jump past the pass through too, but since that jump isn't difficult and the oeuvre you create has merit as a whole I think we are simply approach the same problem with a slightly different approach (pass through vs. value add). I think you and Brian are SAVING TIME since you evaluate mor content than you share. <br><br>Despite Dr. V's complaint about seeing Scoop.it links I think that is an important signal and a signals that connects the IDEA of your curation as a whole, so I would say when you drive to Scoop.it using a Scoop.it moniker is a good idea. M
Peg Corwin's comment, March 11, 6:19 AM
Thanks Marty. I think indexing a topic like this adds value in a different way to the curation. http://website.pegcorwin.com/p/4010710384/2013/11/09/popular-topics
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Curation Revolution | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin

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Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Suggested by Bill Gassett
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Pinterest Group Boards Take Real Estate Social Marketing To New Heights

Pinterest Group Boards Take Real Estate Social Marketing To New Heights | Curation Revolution | Scoop.it

Group boards on Pinterest can be your secret to increased followers, improved engagement, and reaching a larger audience with less effort.

Marty Note
Great Curation Revolution suggestion from my friend Bill Gassett (@MassRealty). I love group boards too because they crowdsource great Pinterest content. My Group Board include:

King of Pinterest (2,047 followers, 121 contributors)
http://www.pinterest.com/scenttrail/king-of-pinterest/

Queen of Pinterest (3,290 followers, 325 contributors)
http://www.pinterest.com/scenttrail/queen-of-pinterest/

Love these boards since the share GREAT stuff and my work load GOES DOWN even as they get better. One caveat is Pinterest can be strange about allowing you to invite contributors. I could easily have 1,000 contributors to both boards if Pinterest didn't have such a tight and strange grip on the invite reins.

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Martin (Marty) Smith's comment, February 27, 6:52 PM
I never ask people who aren't folllowing and I follow them too, but some go through right away and some need to cook for a day or so. The bigger following accounts seem to be more restricted. @Bill Gassett
Bill Gassett's comment, February 27, 6:53 PM
Interesting - I have had a few problems like that as well. It seems like most of the time it was with gmail. Not sure why.
Catherine Pascal's curator insight, March 2, 10:52 AM

!

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50 Great Content Curators - Ana Cristina Pratas via @CrowdFunde

50 Great Content Curators - Ana Cristina Pratas via @CrowdFunde | Curation Revolution | Scoop.it

Ana Cristina Pratas
My friend @Ana Cristina Pratas is our 2nd "Great Content Curator" to be profiled on CrowdFunde. Ana Cristina's joyful curation always lifts my spirits while teaching ideas and connections hard to imagine without her.

Ana Cristina is leading the charge of a new tribe of educators who understand the "deep learning" possible from content curation (see This Is Your Brian On Content Curation http://sco.lt/6NqXKr ). Ana was the 2nd curator to crest 1M views on Scoop.it, but numbers don't tell the whole story.

Every interaction I have with Ana Cristina I learn something, feel inspired and want to CREATE SOMETHING (lol). She is an inspiring leader, a great educator and a content curation treasure.

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Ana Cristina Pratas's comment, Today, 7:21 AM
You really made my day Marty! :-) Thank you!
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Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand

Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand | Curation Revolution | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.


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malek's curator insight, April 13, 9:16 AM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 14, 10:13 PM

But can you get paid?

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Shhhhhhh - Secret to Upworthy Success is HUMAN Content Curators....who knew :).

Shhhhhhh - Secret to Upworthy Success is HUMAN Content Curators....who knew :). | Curation Revolution | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right? ... "the company employs full-time content strategists to post five to six times a week bringing together the very human skill of identifying compelling content, and then supercharging that content with powerful distribution Tools"


Via Guillaume Decugis, Therese Torris
Martin (Marty) Smith's insight:

Humans...who knew :). Marty

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CAP Brand Marketing's curator insight, April 8, 12:08 PM

The secret sauce?  “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO 

Marc Kneepkens's curator insight, April 8, 6:02 PM

Insightful, detailed and revealing. Excellent information.

Beth Kanter's comment, April 9, 9:46 AM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
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The Content, Commerce & Social Media Revolution - CrowdFunde

The Content, Commerce & Social Media Revolution - CrowdFunde | Curation Revolution | Scoop.it

After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.

Courage because when one revolution happens things get crazy. When three revolutions are happening simultaneously its time to get in the basement with water and a year's supply of canned goods.

Instead of doing that we suggest reading about how content, commerce and social media can contribute to one another on CrowdFunde our startup dedicated to helping websites, brands and companies tap wisdom of crowds.

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Kickstarter vs. IndieGoGo: Which Is Better? via @CrowdFunde

Kickstarter vs. IndieGoGo: Which Is Better? via @CrowdFunde | Curation Revolution | Scoop.it
Which crowdfunding platform should you use? Do you know crowdfunding's secrets? This post shares secrets and explains when to use Kickstarter vs. IndieGoGo.
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Bang Red Bull's Branding Lesson BLOWS UP - 400+ Shares via Curatti

Bang Red Bull's Branding Lesson BLOWS UP - 400+ Shares via Curatti | Curation Revolution | Scoop.it

This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. Thanks to everyone who is sharing our Red Bull Branding Lesson: We Are All Media Companies Now from Curatti.com. Post has reached a potential  audience of over several hundred thousand now thanks to shares.

So down a Red Bull and let us know how your company or brand is becoming a media company!

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malek's curator insight, April 3, 3:02 PM

"Branding" Vs "Me Too",

One of the greatest confrontation in marketing wrapped up in an entertaining post. #HighFive 

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New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck

New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck | Curation Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".

As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.

Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.

What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.

Haiku Deck: Social Media: It's The Conversation, Stupid
http://shar.es/BcoZ1

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People Don't BUY Brands, They JOIN Them

People Don't BUY Brands, They JOIN Them | Curation Revolution | Scoop.it
When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.
Martin (Marty) Smith's insight:

Great post that reminds us what we think is important, the feature set we stare at and work so hard to improve, matters little. Connection matters, community matters and being included or heard matters. Fascinating post.

* People don't buy brands, they join them quote comes from author Faith Popcorn.  

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janlgordon's comment, March 21, 11:45 AM
Love it Marty, this is so true, great post!
janlgordon's comment, March 21, 11:45 AM
Love it Marty, this is so true, great post!
aanve's curator insight, March 21, 7:46 PM

www.aanve.com

 

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8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Curation Revolution | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

Be specific & BIG NUMBERS are great ways to be specific.

Be branded – take advantage of existing brands such as Shades of Grey.

Be topical – March is “fashion week” in NYC and both magazines have extensive features.

Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 

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malek's curator insight, March 18, 6:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.

janlgordon's comment, March 21, 11:45 AM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight, April 9, 12:13 PM

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.

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Buffet Newsjacks NCAA Tourney with Perfect NCAA Bracket Worth $1B Offer | TIME + Scenttrail PR Note

Buffet Newsjacks NCAA Tourney with Perfect NCAA Bracket Worth $1B Offer | TIME + Scenttrail PR Note | Curation Revolution | Scoop.it

Buffet is willing to put up the money, so it's got to be winnable. Right?

Marty Note
Saw Warren give an interview this morning on a sports talk show. What a brilliant move. Why? Because he can use one of his insurance companies to underwrite the offer (so his cash won't take the hit) and Berkshire gets millions in free PR.

Millions in free PR for MAKING AN OFFER. Granted you and I would have a tough time even paying his insurance bill, but the PR principles remain the same:

* Surf waves don't try to create them.
* Make a PURPLE (unique) offer.
* Support by being available to discuss (saw Buffet on Mike and Mike ESPN sports talk show and sure that is the first time he has done that show lol).
* When you amplify a BIG thing (Super Bowl, NCAA, Oscars, etc) you either RULE or get swallowed whole.
* Timing is all & Buffet is perfect by announcing during ACC (and other) regional tourneys he and Berkshire get max play.
* Aspirations work better than reality (when legend and reality are different PRINT the legend).  

* BIG is good, BIGGER is better, BIGGEST is best.

Think about what events your business may be able to NEWSJACK as Berkshire and Buffet just did with the NCAA tournament.  

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Ultimate Guide To Epic Blogging- NicheHacks

Ultimate Guide To Epic Blogging- NicheHacks | Curation Revolution | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Martin (Marty) Smith's insight:

Wow, this may be the most detailed post I've read about blogging. Stay wit it and you will  discover amazing blogging tips. For once "ultimate" is a well deserved title. 

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malek's curator insight, March 6, 7:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

Martin (Marty) Smith's curator insight, March 7, 4:36 AM

Blogging is KEY to personal branding. There may be no greater CSF (Critical Success Factors) when it comes to your personal brand. Why?

Because each blog post builds a legacy, an oeuvre. As you tell stories they  define you. You become a brand - You Da Brand. 

Stephen Van Delinder's curator insight, March 7, 8:06 AM

Great how-to guide for building a personal blog from scratch. 

 

Blogging is the perfect way to build thought leadership, network, and build a personal brand. This guide gives the entire process some structure. 

 

The How to Get Endless Blog Traffic is full of great suggestions on raising visibility through SEO, other blogs, and social platforms. 

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What Do Your Mobile Users Want? - Curatti

What Do Your Mobile Users Want? - Curatti | Curation Revolution | Scoop.it
You now understand that you have to deal with how your customer chooses to consume your content but what do they really want? Whether you’d like to believe it or not, a mobile user will do all of the same things they’d do on a desktop as long as YOU make it easy and seamless …
Martin (Marty) Smith's insight:

Great post from fellow Curatti Editor of Chaos Greg Hickman about the different needs, wants and desires of mobile customers. 

Timely for me as we begin to design http://www.crowdfunde.com .  

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