"The social web is more than just a bunch of social networks."
Forbes has been crushing it lately about social media. Who'd a thunk the bastion of old-school capitalism would be one of the most reliable commentators on this new technology, especially since social media threatens how business is done today.
This article says, basically, make yourself relevant and Google will find you. Playing the SEO game without understanding what will really make your brand sustainable is a fool's game. A must read.
Via Mike Ellsworth