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Content Curation for Marketers

Content Curation for Marketers | Curation Revolution |

Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy. 


I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK).


Sue McKittrick (an analyst working on content strategy and more - aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge. 


As a real-world example she utilizes Adobe's highly successful online curated magazine, while also providing a shortlist of some of the best enterpise curation tools available out there. 


If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them. 


Full article: 


Via Liz Wilson, Robin Good
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Marketing the Art of Shoes - Curagami

Marketing the Art of Shoes - Curagami | Curation Revolution |

The Power of SHOES
Isabel Flowers wrote a fascinating post in Artforum about "sneakerheads" and the 1.2 billion dollar aftermarket for sneakers. Flowers' post got us thinking about flocking behavior, how weather-like the Internet is and what sneakers, baseball cards and art can teach us about marketing. 

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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution |

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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