Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .
Via David Blundell, Khaled El Ahmad
Curation Revolution
Are you setting your social media marketing on cruise control by auto-posting with third-party APIs? ***** I love BufferApp but feel guilty eveytime I use it. My convenience destroys the conversational nature of social media. Converting social media to unidirectional media defeats the purpose and returns us to the bad old days of WE TALK and YOU LISTEN that are long gone. This interesting study from Social Media Today suggests using auto post is both good and bad, so glad they cleared that up (lol). 
Website speed is not something that should be taken lightly, especially since it has such a big impact on SEO.
Via Content Marketing Labs ![The state of social media 2012 [infographic] - Holy Kaw! | Curation Revolution | Scoop.it](http://img.scoop.it/WBl-scIdvq6ujFHEVg7RADl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Social media made big moves in 2012, and the year's not even half over yet. The SEO Company offers an overview of all the headline-making news in the world of social media. Via Seoco. Stay on top of social media news.
***** Been a busy year for social. Marty 
Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles? 
***** Reat time is at least one of the legs of the Wht's Next stool. Marty
Note to marketers: Shut up, and listen. Actually listen to what your customers are saying. BTW, I used to own that cat (lol). Marty 
Hidden deep inside the 45 minute excellent comScore "State of the State" for ecommerce and mobile presentation is this great chart showing engagement for mobile apps vs. mobile web. They make the point that mobile apps have great branding and this engagement chart certainly shows how powerful having poeple download YOUR app can be. 
Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership.
It varies the thought leadership approach in four ways.... Via Gregg Breward 
The biggest blue ocean in Internet marketing is in "read the cookie, fire the site" tools combined with predictive modeling, automated marketing (drip email campaigns, social awareness and social CRM). When everyone has a website the next thing you have to do is make it CONVERT. We will look back on the 3% conversion days as the middle ages at some point very soon because WE HAVE SO MUCH INFORMATION about our visitors it is all but inexcusable to not wrap a website around me like a comfortable blanket or one of those huggies things (lol). And I mean wrap in Real Time or Near Real Time not in some wimpy abandoned cart process (or abandoned site process). 
Great Marketing Profs article!!! 
Internet marketing in a time of deafening noise requires novel approaches, ideas and attacks. The SEO Airport Attack Gambit combines and helps explain: * Google's Float * Keyword Research * Long Tail Attacks Search Engine Optimization in a post Panda / Penguin world requires a rethink, a rethink that makes the SEO Airport Attack Gambit even more powerful. 
Twitter most useful social media tool for Reuters, says financial... 
And the number of platforms offering or facilitating online courses, video and otherwise, (often free) is growing fast, including Khan Academy, 2tor, Udacity, Pathwright, StraighterLine, TED Ed, Course Hero, etc. |
Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other marketers....
***** Great stats here especially for ecommerce. Marty 
Steve Jobs’ successor is making his mark and trying to keep the Apple magic going. ... 
Micro-blogging site Twitter is to start recommending users for you to follow, based on your recent web browsing history...
***** The ultimate social move, Google has proved, is to float the return set. Twitter's first step in that direction is to watch your activity and make relevant suggestions on follow. Next will be to add float into result sets. Not sure how to do that in a FOLLOW culture, but bound to be a way in some Quant's head :). Marty Via Tim Spencer 
Sacromentoo BEE: Marketo Introduces First Integrated Solution for Social Marketing AutomationSacramento BeeBy Marketo SAN FRANCISCO, May 23, 2012 -- /PRNewswire/ -- Marketo Summit 2012 -- In his keynote at Marketo Summit 2012 (#MUS12), Marketo President and CEO Phil... ***** Marketo is rocking their bigest user summit ever (1500 attending according to Dan this morning). Marty 
Profit not bloggers write for love, donate earnings to their favorite causes and inspire with every post (or most posts :). If you have a profit not blog, we will be glad to share your blog's story so your visitors know how they are helping you save the world one blog post at a time.
![22 Ways to Create Compelling Content [Infographic] | Curation Revolution | Scoop.it](http://img.scoop.it/QqVp-60Xt7OfdDC0cpH7ejl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Not all of these are really content creation ideas. Some are just smart activities to kick yourself in the seat of the pants, and open you to fresh ideas. They are all good and worth reading. 
Content Curation is so much more than compiling lists and dropping articles, blog posts, and images into pretty templates. Content Curation is big time.
***** According to this excellent post we are doing some things right and some wrong. Havebsoe work to do :). Marty 
Save up to 30% May 18—28 on the latest top-brand outdoor gear, clothing & footwear for camping, hiking, cycling, fitness, paddling, travel and more. ... Please add yours :). Marty 
Looking for information on Landing Pages? ***** Gret landing page tips and resources here. I like the "show happy people" tip and have personal experience with it (happy people work). Marty 
Responsive design is the hottest topic in front-end Web development right now. It?s going to transform the Web into an all-singing, all-dancing, all-devices party, where we can access any information located anywhere in the ... 
Peg Fitzpatrick divulges the deep, dark secrets in 12 Most Powerful Tips to Succeed in Social Media.
***** God tips here for those new to social media. Marty 
Monday was a busy day for some major social media sites, especially LinkedIn, Twitter and Scoop.it. Here is a quick roundup of the news.
***** Lots of new features and approaches and love seeing my favorite curation tool, Scoop.it, running with the big dogs. Marty Via Guglielmo Cornelli |
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