**** Love the idea of brands as tent poles creating their own centrifugal force. Marty ****
"Major brands are slowly discovering that e-commerce may not be the only revenue stream the digital world has to offer them."
Andy Nibley wrote this guest post on Wired.com; he's the CEO of Yieldex.
His take is that major retailers have such a big trafic they're now starting to make money not just by selling products but by selling ads to other retailers orbrands: "So here’s a fresh example of the internet’s law of unintended consequences: Corporations who never had an interest in publishing may find that there is money to be made by sharing their customers with other brands."
The rationale being that ad margins can be higher than retail margins.
What I feel this all means is that, in our noisy Web, catching the consumer attention becomes the greatest asset of all.
Via Guillaume Decugis