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Can Brands Become Money-Making Publishers Themselves?

Can Brands Become Money-Making Publishers Themselves? | Curation Revolution |

**** Love the idea of brands as tent poles creating their own centrifugal force. Marty ****

"Major brands are slowly discovering that e-commerce may not be the only revenue stream the digital world has to offer them."


Andy Nibley wrote this guest post on; he's the CEO of Yieldex.


His take is that major retailers have such a big trafic they're now starting to make money not just by selling products but by selling ads to other retailers orbrands: "So here’s a fresh example of the internet’s law of unintended consequences: Corporations who never had an interest in publishing may find that there is money to be made by sharing their customers with other brands."


The rationale being  that ad margins can be higher than retail margins.


What I feel this all means is that, in our noisy Web, catching the consumer attention becomes the greatest asset of all.

Via Guillaume Decugis
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Marketing the Art of Shoes - Curagami

Marketing the Art of Shoes - Curagami | Curation Revolution |

The Power of SHOES
Isabel Flowers wrote a fascinating post in Artforum about "sneakerheads" and the 1.2 billion dollar aftermarket for sneakers. Flowers' post got us thinking about flocking behavior, how weather-like the Internet is and what sneakers, baseball cards and art can teach us about marketing. 

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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution |

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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