Curation Revolution
46.6K views | +41 today
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Story By Google Rocks

Story By Google Rocks | Curation Revolution | Scoop.it

Story by Google Rocks
Wow, what a cool new visual marketing aid. Google's new STORY grabs pictures from your iPhone and makes an editable visual "book" out of them.

Too good. Great visual marketing aid.

more...
No comment yet.
Suggested by Jurij Burchenya
Scoop.it!

Don't Get Sued! Use Canva To Create Creative Commons Images for Your Blog

Don't Get Sued! Use Canva To Create Creative Commons Images for Your Blog | Curation Revolution | Scoop.it
Find the best royalty free images for your blog posts and learn how to make them stand out from the crowd using the simple online graphic design tool Canva.

Martin (Marty) Smith's insight:

Finding creative commons images can be a pain so I'm willing to give Canva a try.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Marketing Triptych via @HaikuDeck BUZZING

Marketing Triptych via @HaikuDeck BUZZING | Curation Revolution | Scoop.it

3 Internet Marketing Haiku Deck Triptych is BUZZING:

Invisible Giant: Why It's So Hard To See The New SEO (1,726 views 2wks)
http://shar.es/1nY2gX

Get Hired or Bought By Warren Buffet (132 views in 12 hrs)
http://shar.es/1nY2qu

Connection: The New Ecommerce (1,094 views in a week)
http://shar.es/1nY27I

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why Content Marketing Fails Slides By @RandFish via GrowthHackers

Why Content Marketing Fails Slides By @RandFish via GrowthHackers | Curation Revolution | Scoop.it
[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
Martin (Marty) Smith's insight:

Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.

Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.

Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).

more...
malek's curator insight, May 21, 2014 5:56 PM

How content marketing works?

Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.

Rescooped by Martin (Marty) Smith from Personal Branding Using Scoopit
Scoop.it!

Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand

Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand | Curation Revolution | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.


more...
malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2014 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?

Scooped by Martin (Marty) Smith
Scoop.it!

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | Curation Revolution | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.


Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

3 Ways To Create Visual Juxtaposition & Why Important

3 Ways To Create Visual Juxtaposition & Why Important | Curation Revolution | Scoop.it

Visual Juxtapositions Captures Attention
Attention not cash is the most valuable "commodity" in the world. We can make more cash. We can't make more TIME. Attention is under attack.

Most curate, read, create and share a variety of content online in a variety of ways daily. As you head closer to the key "branding demographic" of 18 to 34 the amount of CONTENT these "brand preferences not yet set" consumers process daily is staggering.

If your visuals aren't stunning you aren't in the game. You may need more than "stunning". You may need strong visual juxtaposition to stop a swipe long enough to have your message read, shared or bought.

Here are 3 tips for creating winning visual juxtapositions:

* Align your juxtaposition to a key brand message.
* More dramatic visual juxtapositions create greater stopping power, but you may notice engagement drop off (so keep Calls To Action simple and use high contrast).
* Visual juxtapositions MUST pay off in copy and experience.

This last tip is critical since a visual juxtaposition that has amazing stopping power and then is skimpy on relevance (either to the juxtaposition OR the reader) feels like "bait and switch" and can make those who stopped angry (don't typically want this).

Imagine a horizontal line with "Low visual juxtaposition" on the left and "High Juxtaposition" on the right. As your visual juxtaposition heads toward a red line the demands on your content go up almost square the amount of juxtaposition.

That's confusing so let's say it more simply. The more dramatic your juxtaposition the better your content must be. Don't think this means you must explain the juxtaposition immediately. Never explain your juxtapositions right off.

The longer your push your explanation the more "attention tension" you create. Curious minds are looking for an explanation to your visual juxtaposition, an explanation you MUST give. I like to write copy AROUND the juxtaposition.

Copy Example for the Mondrian Dessert (pictured above)

1911, Paris
A new arrival didn't mind the cold windy August. He changed his name dropping an "a" to make the new name roll of French tongues easier. He wasn't mad for air races like everyone else. Things he cared for where rectangular and earthbound.

Earthbound would be a debate with the Spaniard, but acceptable to the less volatile French painters (George particularly). Grey Tree sat on his easel. Broadway Boogie Woogie was a war and thirty years away.

Can chocolate be "neoplastic"?


Piet Mondrian created the art movement De Stijl based on a simple grid. We create desserts based on a simple grid too. Our Mondrian Grid tastes like a 1911 Paris bistro.


Imagine sitting with friends spending an afternoon drinking coffee, arguing and sharing one more Mondrian Grid. Wishing this day would never end a robotic trill says a friendly goodbye to Paris, 1911.

You decide to take a chocolate Mondrian Grid home and notice the box shares a story about an unusually windy August day in Paris long ago when the city was mad for air races and a handful of artists created a revolution in taste, culture and time.

***
The greater the sense of time, place and mood copy builds the longer you can afford to delay the juxtaposition payoff. The Mondrian cake is a mild juxtaposition so my copy example can afford to go around the bend a little (the wandering first two paragraphs).

Those wandering fist two paragraphs are more functional than they seem. I imagined the copy for a shop like Serendipity in NYC, a destination you go to as a "guilty pleasure" to escape the press of LIFE.

Copy can communicate messages such as "guilty pleasures" and "escape" by wandering around a little. Note even in the wandering the factual base is correct if romantic (hey its Paris).

 

PS
Added a discussion about copy tone, rhythm and speed on GPlus
https://plus.google.com/102639884404823294558/posts/dDpmMM9mEaL

more...
No comment yet.