Crowdsourcing's Marketing Secret
When I read Jeff Howe's Crowdsourcing: Why The Power of the Crowd Is Driving The Future of Business I missed the secret implication. The secret implication explored here is Popup Nation.
Popup Nation is the removal of financial and cultural gatekeepers creating a new group of hotels, restaurants and books created by Andrew Keen's dreaded "cult of the amateur".
In fairness Keen's book was written in 2008 and that seems like a revolutionary lifetime ago. Today one thing is clear. We are about to crowdsouce everything.
This post explains WHY we will crowdsource everything soon and HOW crowdsource for fun and profit.