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Curation is the next web revolution.
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Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post]

Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

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Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti

Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti | Curation Revolution | Scoop.it

Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:

* Give Expertise Away.
* Following Is Currency, Spend It.
* Presence Makes You Real.
* Trust in Karma of the Share.

If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".

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Therese Torris's comment, February 19, 2014 4:14 AM
Great post, Marty, thanks !
Therese Torris's curator insight, February 19, 2014 4:19 AM

Excellent. Sharing is vital to content marketing and it's not as easy as it seems: "Trust is hard"

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Trust Is A CATCH-22

Trust Is A CATCH-22 | Curation Revolution | Scoop.it

Creating trust onine is such a strange dance. The more you WANT trust the less you earn. Failure ot sell a big expensive itemon eBay brings the "trust and klout" economy to the front.


The tought lesson is we don't buy from those we don't trust and we don't trust anyone who wants to be trusted. How will we build trust? One careful step and service at a time.

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5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami | Curation Revolution | Scoop.it

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).

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Suvi Salo's curator insight, June 10, 2014 3:16 PM

"Web writing is more Hemingway than Faulkner."