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Curation is the next web revolution.
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Has @HaikuDeck Created A New Powerful Visual Marketing Channel? +8,322 Views in 22 Days says YES!

Has @HaikuDeck Created A New Powerful Visual Marketing Channel? +8,322 Views in 22 Days says YES! | Curation Revolution | Scoop.it

Amazing Content Marketing Tool
If you don't use Haiku Deck to help create visual marketing you are missing a powerful tool. We've created 36 Haiku Decks. Over the last 22 days those decks added 8,322 views or 378 new views each day.There is NOTHING we are doing with that kind of reach...NOTHING!

We are beginning to believe Slide Decks may be an exciting new marketing channel. Amazingly NONE of our 36 decks reported zero views over the last 22 days. Even OLD decks continue to be viewed making slides and slide decks VALUABLE content indeed. 

Not a complete surprise since Slideshare has been creating SEO magic for years, but Haiku Deck may have just legitimized slides as a marketing channel. You don't need an excuse to create Haiku Decks. No conference talks needed to win with these new visual marketing tools. SLIDES and Haiku Deck's CMS that sits on top of the Creative Commons are becoming a powerful content marketing tool and a widgetized marketing channel in their own right. 

Trending Haiku Decks Include

Crowdfunding Tips From The Clash +46% Views
http://shar.es/1ao3gt 

Gamify Content Marketing +36% Views 
http://shar.es/1ao3GS 

Invisible Giant: Why New SEO So Hard To See +8% Views
http://shar.es/1ao3ZG 

Warren Buffett's Tips for Startups remains Top Dog w/  7,700 Views
http://shar.es/1ao3Bj  

See performance for all 36 Haiku Decks we've created on Google Doc here:
https://docs.google.com/spreadsheets/d/1Ozsk4hHtT6Xm77SxQbP7EFw259oQMVC_5DY1bOU9dAk/edit?usp=sharing  

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malek's curator insight, September 17, 2:44 PM

Walt Mossberg was right..

The great tech guru once commented that Haiku Deck saves people so much time it will raise the GDP

Haiko Deck is a different visual experience

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5 big visual design trends for 2014 | Graphic design | Creative Bloq

5 big visual design trends for 2014 | Graphic design | Creative Bloq | Curation Revolution | Scoop.it
It's never a great idea to blindly follow trends, but it's good to know what they are. It's kind of similar to the old maxim that 'you have to know the rules to break the rules'. But in fractured and disjointed world, working out what the latest visual design trends actually are can be difficult.
Martin (Marty) Smith's insight:

Some of these trends we are seeing over and over, but "filtered" is new to me. Glad to see the death of "sock" photos. Those Stepford pics have to go .

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PivotPointBrands's curator insight, March 21, 8:43 AM

I can't resist reading articles with titles like this, even though they rarely contain anything really meaningful. So, yeah, it's mildly interesting.

Martin (Marty) Smith's comment, March 21, 11:45 AM
Agree @PivotPointBrands that individually these "trending" posts can be a tad self congratulatory and solipsistic, but in aggregate they can tell a compelling story. Of the 20 or so I've read I would agree with your assessment here - more hard working obvious than genius. Few "trending" prediction posts are "genius" since the most valuable new ideas come from left field, BUT the aggregate taught me things like flat, simple and clean design (what @Guillaume Decugis calls Lean Design) are now a MOVEMENT with momentum. Seeing so much agreement I worked backwards asking why and found that answer too - MOBILE. Thanks for the share. Marty
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3 Crowdfunding Whitepapers | via CommunityLeader, Inc

3 Crowdfunding Whitepapers | via CommunityLeader, Inc | Curation Revolution | Scoop.it

The Knowledge and Resources Needed to Grow your Business in the Crowdfunding Market.


Martin (Marty) Smith's insight:

Every one of these 3 crowdfunding whitepapers is worth a read. As I state on our #startup http://www.crowdfunde.com crowdfunding will become a new and important marketing "channel" for all NOT JUST equity crowdfunders. 

P&G might crowdfund new R&D, Amazon might crowdfund a new book or movie. Every marketer is now also a publisher, TV producer and movie creator. Forming the capital for all the cool marketing we need is fraught with DANGER. 

Crowdfunding provides a way to "test before you test", to see if you can scale an idea before you invest in hard goods or more content and information. Crowdfunding is going to change...everything.

Reading these 3 white papers helps understand why. I promise to write something on Crowdfunding: The New Marketing Channel soon too.  

 

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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  


And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 


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Parker Donat's curator insight, April 9, 2013 3:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 7:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 7:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Is Google Becoming Amazon? WSJ Video

Is Google Becoming Amazon? WSJ Video | Curation Revolution | Scoop.it

When Google went public 10 years ago, co-founder Larry Page said he wanted to get his search engine's users out of Google and to the right place as fast as possible. Today, Google is often doing the opposite. WSJ's Rolfe Winkler reports on the News Hub with Tanya Rivero. (Photo: Getty Images).

Marty Note
10 years old Google is moving from search to a content and commerce portal. Increasingly Google wants to be s destination not simply the world leading sieve. Content is king and the king is beginning to emulate one of their subjects - Amazon.

Amazon has been successful at balancing their business between content and commerce. Many Amazon interactions are "rich search" engagements where we use Amazon's reviews or vast scale to teach us something about an online marketplace.

Look at Amazon's nascent entry into streaming video market. Using their loyalty program, Prime, Amazon has the most addictive and best looking streaming option. Amazon's advantage? They SELL movies as well as giving away what feels like about 1/3 of their titles FREE to prime members.

BRILLIANT use of a loyalty program since it reinforces a key benefit, access, and creates a crack cocaine like addiction. When I want to find a movie Netflix doesn't have Amazon is where I go. Lately I even pay to "rent" or "buy" a title too having plowed through free titles.

Now let's turn back to Google and realize that content, search and content are VERY different things. Amazon's use of prime to improve their streaming option into a viable digital marketplace demonstrates the interconnected synergies a commerce & content player like Amazon can achieve.

Can Google become equally as successful at content and commerce? Perhaps, but one need only look at Yahoo's struggles to be both search and content portal to question whether either is sufficiently difficult to demand full attention.

As we search less and differently Google wants to diversify and protect the kingdom they've built. Entering oceans made red with competition as both content and commerce are is a different gig. Will be interesting to see how the king adapts to being a lowly prince.


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10 Qualities of Effective Content Curators [3 From Scenttrail]

10 Qualities of Effective Content Curators [3 From Scenttrail] | Curation Revolution | Scoop.it

Here are 7 Tips From MoMA Curator:

1. Focus on Goals

2. Have Empathy

3. Be Careful, Cautious and Selective

4. Editorialize

5. Provide Attribution

6. Understand What’s Timely and Trending

7. Have an Eye for a Great Title


and 3 From Scenttrail (Martin Marty Smith on Scoopit)

8. Cast A WIDE Net, Curate Disparate Content.

9. Don't Forget OPC (Other People's Curation).

10. Use Rich Snippets to Consistently Theme Your Curation.

Cast a "wide net" pulling seemingly disparate subjects into your curation using our curatorial skills to create connection and synergy. Don't forget the most powerful content on YOUR network is THEIR User Generated Content (UGC) and curation. Rich Snippets don't recreate the content wheel but do them your curation creating a consistent blanket of meaning and value.

Added a comment about putting a title in front of a masterpiece in comments on Scoop.it:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/

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Fjord Annual Trends Report 2014

Fjord Annual Trends Report 2014 | Curation Revolution | Scoop.it
Now in its seventh year, the annual Fjord Trends Report 2014 is launched, unveiling what we believe will transform what we do, our clients’ business and ultimately the way we live.
Martin (Marty) Smith's insight:

Wow, great psychographic / tectonic plate trends report from Fjord. Here are just a few gems from the report (on SlideShare and included behind this link):

* M2M (machine 2 machine) communications increase, as Internet of Things becomes a reality.

* Internet of Things creates an "API Marketplace" to facilitate cool app development for your fridge et al.

* We will learn to talk and listen to objects in 2014 thanks to the Internet of Things. 
* Big is Back with Telco 3.0 on the horizon.

* Expect more Telco M&A next year. 
* Brands must PARTY & relinquish control to the mob and the moment. 
* Brands must become hosts and facilitators creating platforms not websites. 

Great TRENDS and TRENDING report helping me to create my Startups 2014 Trends post for Curatti.com tomorrow.  

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