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Is Google Becoming Amazon? WSJ Video

Is Google Becoming Amazon? WSJ Video | Curation Revolution |

When Google went public 10 years ago, co-founder Larry Page said he wanted to get his search engine's users out of Google and to the right place as fast as possible. Today, Google is often doing the opposite. WSJ's Rolfe Winkler reports on the News Hub with Tanya Rivero. (Photo: Getty Images).

Marty Note
10 years old Google is moving from search to a content and commerce portal. Increasingly Google wants to be s destination not simply the world leading sieve. Content is king and the king is beginning to emulate one of their subjects - Amazon.

Amazon has been successful at balancing their business between content and commerce. Many Amazon interactions are "rich search" engagements where we use Amazon's reviews or vast scale to teach us something about an online marketplace.

Look at Amazon's nascent entry into streaming video market. Using their loyalty program, Prime, Amazon has the most addictive and best looking streaming option. Amazon's advantage? They SELL movies as well as giving away what feels like about 1/3 of their titles FREE to prime members.

BRILLIANT use of a loyalty program since it reinforces a key benefit, access, and creates a crack cocaine like addiction. When I want to find a movie Netflix doesn't have Amazon is where I go. Lately I even pay to "rent" or "buy" a title too having plowed through free titles.

Now let's turn back to Google and realize that content, search and content are VERY different things. Amazon's use of prime to improve their streaming option into a viable digital marketplace demonstrates the interconnected synergies a commerce & content player like Amazon can achieve.

Can Google become equally as successful at content and commerce? Perhaps, but one need only look at Yahoo's struggles to be both search and content portal to question whether either is sufficiently difficult to demand full attention.

As we search less and differently Google wants to diversify and protect the kingdom they've built. Entering oceans made red with competition as both content and commerce are is a different gig. Will be interesting to see how the king adapts to being a lowly prince.

Martin (Marty) Smith's insight:

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Fjord Annual Trends Report 2014

Fjord Annual Trends Report 2014 | Curation Revolution |
Now in its seventh year, the annual Fjord Trends Report 2014 is launched, unveiling what we believe will transform what we do, our clients’ business and ultimately the way we live.
Martin (Marty) Smith's insight:

Wow, great psychographic / tectonic plate trends report from Fjord. Here are just a few gems from the report (on SlideShare and included behind this link):

* M2M (machine 2 machine) communications increase, as Internet of Things becomes a reality.

* Internet of Things creates an "API Marketplace" to facilitate cool app development for your fridge et al.

* We will learn to talk and listen to objects in 2014 thanks to the Internet of Things. 
* Big is Back with Telco 3.0 on the horizon.

* Expect more Telco M&A next year. 
* Brands must PARTY & relinquish control to the mob and the moment. 
* Brands must become hosts and facilitators creating platforms not websites. 

Great TRENDS and TRENDING report helping me to create my Startups 2014 Trends post for tomorrow.  

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