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Curation Revolution
Curation is the next web revolution.
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Story About Storytelling, FedEx & Time via @Curagami

Story About Storytelling, FedEx & Time via @Curagami | Curation Revolution | Scoop.it
Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
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Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami

Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami | Curation Revolution | Scoop.it

Haiku Decks Create Shares & Community
If we told you there was a tool that would generate 3,200 views of your content on average and produce almost 60,000 views and over 700 shares for 34 uses (of the tool) you would USE IT right? This Curagami post shares why Haiku Deck is a powerful Internet marketing tool you should start using NOW.


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add your insight...

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Content Curation Tips For The Busy, Confused, Irritated

Content Curation Tips For The Busy, Confused, Irritated | Curation Revolution | Scoop.it

Solid background on content curation including definition here. For many of my Scoop.it brethren may be redundant, but helpful generally. I don''t understand the exclusion of Scoop.it as a powerful content cuaration tool however. That is a sloppy oversight.

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5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | Curation Revolution | Scoop.it

Sharing Our Secrets
Any secret has at least two parts. TOOLS are one part ofour content curation secret and how we knit these five "secret" and highly disruptive tools into a content and social marketing engine the other part.

5 Scret and Disruptive Content Curation Tools

  • Haiku Deck.
  • Scoop.it.
  • Paper.li.
  • Pinterest.
  • Gplus.


Used one way these tools are harmless, used another they become a RPG capable of launching bombs sure to disrupt any busines segment. 

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Why Haiku Deck ROCKS

Why Haiku Deck ROCKS | Curation Revolution | Scoop.it

Haiku Deck (@HaikuDeck) is becoming one of my favorite Internet marketing tools. As I mention in the linked post great tools make good Internet marketers great and great IMers fantastic. Haiku Deck, a visual storytelling tool and presentation tool, is a GREAT and very cool tool. 

Even better? You don't have to learn a whole new way of thinking to use Haiku Deck. The UI is intuitive and build FOR marketers by marketers.  

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41 New Google+ Features Plus New Photos App

41 New Google+ Features Plus New Photos App | Curation Revolution | Scoop.it
Economic Times Google boosts photo offerings to rival Facebook Economic Times SAN FRANCISCO: Google is digging deeper into its technology toolkit to turn its social networking service into a more formidable threat to Facebook, sprucing up its photo...
Martin (Marty) Smith's insight:

Google Header Eats Los Angeles

Yes the Google+ Header just got bigger along with 41 other feature improvements to the leading search engine's social network. Recognizing that the most popular content on Facebook is pictures, Google+ boosted its ability to compete. Here is a quote from the Economic Times post:

"But the most compelling new attraction may be a new photo-management tool that promises to test how much control people want to cede to computers. It will also further blur the lines between a real moment in time and augmented reality."

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Susan Kay Daniels's curator insight, May 19, 2013 11:13 AM

Just noticed the bigger header yesterday. Google is fast becoming my social network of choice. They just keep adding more and more features that I find absolutely delightful.

James LaCorte's curator insight, May 20, 2013 3:38 PM

I have tested some of the changes out. I like the look and feel. They need to work on getting the masses over there, even if it is for the communities.

I do think a little better documentation is needed. 

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Free Google+ And Twitter Marketing Metric Tools

Free Google+ And Twitter Marketing Metric Tools | Curation Revolution | Scoop.it
So you've got what you think is a relatively successful social media campaign going – but how do you know? What statistics do you go by? Simply having a
Martin (Marty) Smith's insight:

Great free tools I'd never heard of on this Business 2 Community post.

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Google Analytics When FREE Is Expensive - Is There A Drop GA In 2013 Movement?

Google Analytics When FREE Is Expensive - Is There A Drop GA In 2013 Movement? | Curation Revolution | Scoop.it

Great well reasoned article here about why the author has decided to drop Google Analytics.

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Martin (Marty) Smith's curator insight, December 27, 2012 7:20 AM

Great article picked up from my friend @1918 about why it may make sense to drop Google analytics in 2013 in favor of a @SpringMetrics (http://www.springmetrics.com ) or some other metrics provider. With GA's "Not Provided" climbing up close to 50% FREE isn't as valuable or cheap as it used to be.

If you really want to know what your website is doing, and you do, spening a little money may be much cheaper than FREE.

Phil Buckley's curator insight, December 27, 2012 8:33 AM

Data is the only thing that matters anymore. Who will own your data?

Suggested by Therese Torris
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Return On Clicks » Content Curation Tools For Brands

Return On Clicks » Content Curation Tools For Brands | Curation Revolution | Scoop.it
Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to create an...

***** Great suggestion from Therese Torris. Many tools I know and use, but many more I've never herd of but that sound interesting and helpful. Brands need to be or become authorities.

Some brands will have the authority high ground others will need to hustle. No matter where your brand currently fits on the authority scale there is more STUFF to curate than can be comfortably managed so tools will make the difference.

BTW curation is the key to authority because you can't create enough content to achieve authority status. Google requires curation so curation it will be :). Thanks,
Marty
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9 Tools Every Blogger Should Use | Social Media Examiner

9 Tools Every Blogger Should Use | Social Media Examiner | Curation Revolution | Scoop.it


Digest...


#1: BuzzSumo

Use BuzzSumo for content brainstorming or to plan blogger email outreach and social media marketing campaigns.

 

#2: Stay Focusd

The free StayFocusd app (available on Chrome only) is a must-have for any online blogger or marketer.

Stay Focusd lets you block out websites of your choice.

 

#3: Add From Server

Enter Add From Server, which lets you simply import any files you’ve uploaded into the WordPress media library.

 

#4: Easy Tweet Embed

With Easy Tweet Embed, blog owners can easily create multiple pre-populated tweets in their blog post. The pre-populated tweets make it easier for readers to retweet the posts.

 

#5: Easy Pricing Tables

Easy Pricing Tables is an incredibly simple and effective solution if you want to sell memberships for premium content on your blog,

 

#6: Internet Archive

Are you audio blogging or podcasting? If the sizes of your audio files exceed what you can store on Podomatic or Soundcloud without paying an additional monthly fee, I recommend Internet Archive.

 

#7: Namechk

Before you launch any online presence for your business, make sure all social media accounts related to your name are available. That’s where Namechk.com comes in.

 

#8: Easelly

Easel.ly has a lot of templates you can start with and each one is simple to modify. Just drag and drop the elements, add your text, and change the colors.

 

#9: Markdown Quicktags

Do you write blog posts outside of WordPress? To move your posts into WordPress with automatic formatting, learn how to write posts using multi-markdown symbols and install the Markdown Quicktags plugin.

 



Via iNeoMarketing, hirengohel
Martin (Marty) Smith's insight:
Martin (Marty) Smith's insight:

Love BuzzSumo as a means to know conversations happening on keywords important to you. If stuff is blowing up in your space and you are NOT discussing it on social or your blogs your authority goes down. Other tools new to me :). M

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iNeoMarketing's curator insight, September 2, 2014 8:59 PM

Click through for details to each tool. #2 is a stretch, but I'm considering switching over from Firefox to use this tool.

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Social Media Publishing is dead - SMB Survival Guide: 3 Rays of Hope via @Curagami & @gdecugis

Social Media Publishing is dead - SMB Survival Guide: 3 Rays of Hope via @Curagami & @gdecugis | Curation Revolution | Scoop.it

Lions, Tigers, Bears & Content Shock & SMB Survival
Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.

Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death).
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web).
* Social Media Marketing (sick and getting sicker fast).
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less).
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive).
* Viral Marketing (everyone has that cold now & hit or miss).
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone).

3 Rays of Hope

1. Content Curation
Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ).

2. Community
Banding and binding tribes of contributors, advocates and supporters to your cause.

3. Friends of Friends marketing.
Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.

Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.  

Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:

* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.

* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.

* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.


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More Pinterest Followers With Pinwoot

More Pinterest Followers With Pinwoot | Curation Revolution | Scoop.it
Gain up to 50% percent more followers on Pinterest by using this fantastic Pinterest Social media tool called Pinwoot
Martin (Marty) Smith's insight:

Cool tool shared on G+ by Tom George of Internet Billboards. 

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Therese Torris's curator insight, January 21, 2014 1:11 PM

This tool is like a trading place for followers, likes & re-pins. Members of the Pinwoot earn points for promoting others, which they can then spend on promoting themselves. It's the very low end of content marketing

Bill Gassett's curator insight, January 29, 2014 6:12 PM

How to get more Pinterest followers using Pinwoot.

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Instagram vs. Vine - And The Winner May Be A Surprise

Instagram vs. Vine - And The Winner May Be A Surprise | Curation Revolution | Scoop.it
Twitter’s video service, Vine, has been around since early this year, but lately it has been getting more attention than ever.
Martin (Marty) Smith's insight:

I'm new to Vine and Instragram, but this great KISSmetrics article outlines why one is better for business. I won't spoil the mystery, but Vine's looping puts so much presure on the creative process I'm betting you can figure out the winner.


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Why Paperli Rocks Redux

Why Paperli Rocks Redux | Curation Revolution | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 

Martin (Marty) Smith's insight:

Friends @Smallrivers (Paper.li) made my day today and it was HARD day, so thought I would run this scoop about why Paper.li ROCKS back up the flagpole along with my thanks.

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Kelly Hungerford's comment, June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 7:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 10:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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I Scoop Therefore I am: 3 Reasons To LOVE Scoopit

I Scoop Therefore I am: 3 Reasons To LOVE Scoopit | Curation Revolution | Scoop.it

I Scoop Therefore I am. 3 reasons to love Scoop.it for your company, brands or personal brand. 

Martin (Marty) Smith's insight:

3 More Reasons @Scoopit ROCKS

Speaking to Andrea of Top Of Mind PR the other day about two of my favorite things - @CureCancerStart and Scoopit - I realized something. I realized how far my content curation and creation has traveled in such a short time. 

I found 3 more reasons I love Scoop.it during our call:


1. Community
Scoop.it is a community of rock star curators willing to share, teach and interact. If I've traveled some distance in my ability to create and curate content then it is because of lessons learned from Robin Good, Michele Smorgan and Karen Dietz. 

2. Real Time Fast Feedback
Scoop.it's analytics are amazing and instructive. You have to be able to wield a machete since the data is BIG, but hidden inside the forest is amazing content marketing truth. Another big reason I've learned to be a better curator and content creator is thanks to Scoop.it's analytics. 

 

3. Benefits of the Commons
I wrote about the Commons Revolution recently (http://www.atlanticbt.com/blog/the-commons-revolution/ ) and I've created a Scoop.it feed dedicated to the idea of the commons (http://www.scoop.it/t/commons-revolution ). I just witnessed an example as my Scoop.it feed outranks my Atlanticbt.com/blog post. 

The idea of the commons is WE contribute so the commons can return that contribution BECAUSE any commons will be more likely to become a hub than any website. Commons scale User Generated Content and they ping Google constantly. 

Scoop.it has more than 43,000 inbound links because they have thousands of contributors all hoping to drive social traffic into their piece of the commons. 

Other social nets look like commons but don't walk the talk. They don't pay back the contributors preferring to keep the benefits mostly to themselves. When using one of these pseudo-commons tools YOU must extract value and send it to yourself. 

Scoop.it and Slideshare are real commons built to help their contributors. KUDOS to the Scoop.it team, a nicer group of genius menshes you will never meet. 

 

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Giuseppe Mauriello's comment, April 24, 2013 2:29 PM
LOL...Great curation is more other!
Pascale Mousset's comment, April 24, 2013 6:36 PM
Great Scoop Marty ! You re right
Therese Torris's comment, April 25, 2013 4:49 AM
Right on, Marty !
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Join Scoopit's Lean Content Movement

Join Scoopit's Lean Content Movement | Curation Revolution | Scoop.it
The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.
Martin (Marty) Smith's insight:

Listened to a great interview with Guillaume today on Blog Talk Radio. Guillaume and Scoop.it have created what is tantamount to a new movement - the Lean Content Movement. 

Lean Content is about:

* Writing less, but creating more meaning.
* Using fast feedback loop tools such as Scoop.it.
* Cutting through the clutter with BETTER content.

"Better" in the Lean Content movement is when reader or creator gain insight faster and so realizing the promise of "do more with less".  

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Therese Torris's curator insight, February 12, 2013 7:21 AM

I wished it were true that content curation could lead to a more efficient use of content, but I fear I don't. Content marketing rules (a large chunk of) content curation and content creation.

 

Lean content is like zero growth (the economic theory, not the GDP number), a rationale that is not likely to happen because everybody is runnning the loose-loose race for visibility through content. We live in a world of content inflation.

 

That being said, tools are neutral, we the people act foolishly. As a tool, Scoop.it remains one of the best and I am happily part of the Scoop.it movement !

Guillaume Decugis's comment, February 13, 2013 6:38 PM
Hi Therese - The way we see it (and please bear in mind that Lean Content is a concept still being defined), Lean Content is not about "Information diet" or trying to refrain from creating Content. We are definitely in a world of content inflation. So how do we cope with this? Part of the best practices we've seen being done come around faster content creation cycle, leveraged content distribution, content curation, etc... Faster content creation cycle is for instance something Leo from Buffer talked about at our first meetup group here in SF explaining techniques to become better and better at turning out quality content fast. What I call leveraged content distribution is the idea of using guest posting, slideshare or quora to give a bigger distribution to your content than your blog if it's nascent - techniques we used a lot at Scoop.it and that proved efficient for us. So it's not about zero growth (an interesting economic concept that I don't believe in but that's a different discussion ;-) but it's about doing more and better with your content strategy for the limited resources that startups, non-profits or even small teams within bigger organizations have. Makes any sense?
Therese Torris's comment, February 14, 2013 4:42 AM
@gdecugis. Get it. It's more rather about lean content production and distribution processes than about lean content..