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Little Girl Blue - 5 Marketing Tips from #JanisJoplinPBS - Curagami

Little Girl Blue - 5 Marketing Tips from #JanisJoplinPBS - Curagami | Curation Revolution | Scoop.it

5 Marketing Tips from PBS
American Masters was masterful last night. Their presentaton of Little Girl Blue, a documentar about Janis Joplin, told a story we all know in new ways, with depth, emotion and power. Here are 5 marketing tips from PBS on display last night:

* Create Insanely Great Content 

* Find and Share the Hero's Journey

* Include Experts

* Do the Ken Burns Thing

* Digitally Listen in Real Time


Grab any two of those digital marketing tips from PBS and your next post, video or Tweet will rock the house like Little Girl Blue

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5 Keys to Creating Customer Evangelists

5 Keys to Creating Customer Evangelists | Curation Revolution | Scoop.it
To reach new customers through word of mouth marketing, you have to first work on creating customer evangelists
Martin (Marty) Smith's insight:

5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:

1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)

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West Texas Blizzard - Save Lives With Social Media - Curagami

West Texas Blizzard - Save Lives With Social Media - Curagami | Curation Revolution | Scoop.it

Stuck In Mobile With Memphis Blues Again
I'm stuck in Van Horn West Texas thanks to the day after Christmas blizzard. Stuck also because the highways (I10 and I20) have been closed. This experience made are realize something important every brand manager and web team needs to know.  

How would you answer this question, "What 3 things are you doing to connect with customers in real time in 2016?" If "mobile" isn't part of at least 2 of your answers you aren't ready for 2016. TxDot, the Texas Department of Transportation, isn't ready for 2016 and this post shares why. 

Post also shares ideas on how to connect such as:

  • Assign A Social Media Master – Someone responsible for aggregating ALL social information about an event and sharing across platforms
  • Create Event Hashtags – Create hashtags such as #dec15i10i20 to FORM a community then aggregate from multiple sources using YOUR event hashtag
  • Live Video and Photo Feeds – Why can’t we SEE the problem and then the resolution? Seeing = believing and seeing the parking lot that I-10 became east of Van Horn would reduce the number of motorists driving toward the abyss.

 

Learn more about how your company, team and brand can win in an emergency by curating content and developing community in real time. 

 

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Mikko Hakala's comment, December 29, 2015 3:40 PM
Strong importance of mobile expected also from the technology side: https://agenda.weforum.org/2015/11/these-technologies-are-shaping-the-future
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Share Your Favorite About Us Pages - Curagami

Share Your Favorite About Us Pages - Curagami | Curation Revolution | Scoop.it

Favorite About Us pages shares an e-commerce master class video on how to create a great About Us page and asks for your favorite About Us Pages examples.

Great About Us Pages:

* Tell A Story.
* Share Values

* Outline a Movement

* Help Build Community

Share your favorite about us pages in reactions (on Scoop.it), comments on the Curagmai post or email martin(at)Curagami.com.
Thanks, Marty  

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How To Make Buffer's Social Failure Your Success via Curagami

How To Make Buffer's Social Failure Your Success via Curagami | Curation Revolution | Scoop.it

Buffer's Social "Failure" = Your Success
Make Buffer's Social Failure Your success with lessons from three great web marketing books including Superforecasting, The Silo Effect and The Black Swan. The post builds on a Buffer post sharing their shocking 50% decline in social media traffic. 

The real question is - ARE THEY FAILING.

They seem to think so and that thought may point to bigg