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Martin (Marty) Smith's insight:
Agree with Karen (as usual), and that is a book I would read.
We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.
It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!
If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.
Why? Because those who can tell a compelling story are already visual thinkers. We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!
The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this. And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.
This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.
Via Karen Dietz
In the end, a successful website has a narrative. We can tell something about who the users are that the site is targeting. We can understand what those users can gain by having an experience in the product. The navigation, tools, tone, and environment should support the user and their quest.
While short on specifics or examples, this article is still a good reminder that business websites need an overarching narrative and stories embedded within.
I do like how the author discusses creating customer scenarios so you can craft the website narrative with confidence. When the author says, "Defining these story arches...." I'm not sure if he means 'story arcs' or 'story archetypes' but both are important.
Since I am once again embarking on re-doing my website (ay yi yi), I'm going to be designing it using all the tools available to me: stories & storytelling, overal narrative, scenarios, and archetypes. But this will take awhile so don't expect anything overnight :)
Via Karen Dietz