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Curation Revolution
Curation is the next web revolution.
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Rescooped by Martin (Marty) Smith from social: who, how, where to market!

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | Curation Revolution |
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Susan Bainbridge, Jekaterina Cernobrovaja
Martin (Marty) Smith's insight:

The Network Is The Computer
Remember when Sun Microsystems proclaimed the network to be the computer. Most, upon hearing Sun's new tag line, either yawned or tilted their head and said, "What?"

In this excellent post from Clinton Bonner on the TopCoder blog we see a future of "niche social nets". Bonner uses Spotify's recent modification to allow social tribes to form around a single song to illustrate how, in the not very distant future; the network will be the computer.

Several years ago when I wrote Platforms vs. Websites ( ) I got it half right. The trouble is I didn't go far enough. Platforms like Spotify are really tools that allow other platforms to develop. Bonner notes how a social tribe can form around a single song. Here is a great quote from Bonner's post:

"The center of gravity is no longer wholly Spotify, the service and its tentacles outward to Facebook, but instead, the individual song itself becomes the gravitational pull, inside Spotify. The intention is to drive more focused conversations and mid-thread, peer-to-peer recommendations to occur directly in the individual song thread. Of course, the ultimate intention is to gather ever more accurate data on a gigantic user base, and this social step, is a game-changer in that regard.

In my opinion it’s a natural progression to drive these conversations to the micro-level and it begets better, more specific social content around the original content, the song. Recommendation engines will improve, user experience will be altered positively, and again Spotify will now gain even more user data than before that they can use to monetize in a variety of ways."

Paradigm Shift

As Internet marketers our THINKING must shift from proprietary to collaborative (at least at the information level). I remember asking the owner of a $150M catalog company why we didn't "sell" everything. What I was really asking was why we didn't arbitrage everything since, at least at an information level, there was NO COSTS associated with "selling" one more thing.

The Spotify model improves on that idea. With "niche social nets" is it isn't necessary to even "sell" a single thing because the right platform allows and encourages niche social nets to do almost all the work. One could make a good argument that is to content what Spotify is to music.

Spotify and show that the more intelligently we approach the HOW the more exciting becomes the What and Why. When the network is the computer Internet marketer who can think about INFORMATION as effectively as Spotify and win. Those who can't will be swept from the field.

Kudos to Clinton Bonner for such elegant thinking.

Stephen Van Delinder's curator insight, August 11, 2013 12:23 AM

Wow. This is one of the most insightful articles I've read in a very long time...


Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 


"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."


Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 


I am now following Clinton Bonner on Twitter.

Clinton Bonner's comment, August 11, 2013 8:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
Peg Corwin's curator insight, June 22, 2:44 PM

Wow, niche communities around a single song, even.  

Rescooped by Martin (Marty) Smith from The 21st Century!

17 Little Known Social Media Tools You Should Be Using (and Why)

17 Little Known Social Media Tools You Should Be Using (and Why) | Curation Revolution |
Everywhere you look there is social media. It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.
Via Susan Bainbridge
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Rescooped by Martin (Marty) Smith from Just Story It Biz Storytelling!

Stories And Their Triggers : Perception, Language, and the Web

Stories And Their Triggers : Perception, Language, and the Web | Curation Revolution |

"The reality is that we never perceive a story exactly as it’s composed. As people read, they fill in, flesh out, and fine-tune our stories.

 There are lots of reasons for this—maybe they began reading part of the way through, are only skimming half of what we’re saying, or reading something in a different context than we think we’ve provided. 

Comprehension is the reader’s half of the story. And we create it through two psycholinguistic mechanisms: inference and coherence."

For anyone who has wanted to know about how story triggers work in more depth and detail, then this article is for you.

As the authors explain, it's all about inference and coherence -- two activities that occur in our brains.  This is very useful information to know and understand when working with stories in social media or distributed channels.

This article is not for everyone.  But if you are interested in mastering story triggers, then here you go!

Via Karen Dietz
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Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond!

Rise of Great Content Curators

Rise of Great Content Curators | Curation Revolution |

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.

Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem


"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'

Here's what caught my attention:

****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.

The Scoopit team agrees!

My input:

****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -

**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: []

Via axelletess, janlgordon
Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:


Rescooped by Martin (Marty) Smith from The 21st Century!

The Social Media Alphabet - Social Media Today

The Social Media Alphabet - Social Media Today | Curation Revolution |
There was a time when the phonetic alphabet (Cfr. Wikipedia) was used to spell out letters. Remember the “T for Tango” or “C for Charlie”.

***** Cool idea that helps moves wheat from chaff. Marty
Via Susan Bainbridge
Susan Bainbridge's comment, April 11, 2012 8:24 PM
Hi Marty,
Glad you liked this! I thought it was great.
Susan Bainbridge's comment, April 11, 2012 8:25 PM
Hi Petra,
Glad you liked this. I thought it was great!
Martin (Marty) Smith's comment, April 11, 2012 10:23 PM
Hey Susan yes this was a great way to look across social that isn't as overwhelming as those endless logo charts. Great find and very sticky way to organize the social scrum.
Rescooped by Martin (Marty) Smith from The 21st Century!

Research Shows Social Media To Be An Effective Marketing Tool | Business 2 Community

Research Shows Social Media To Be An Effective Marketing Tool | Business 2 Community | Curation Revolution |
In our technologically advanced society, it is surprising to see that not all companies are taking advantage of how the Internet could have a significant impact...

Via Susan Bainbridge
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Rescooped by Martin (Marty) Smith from Curation & The Future of Publishing!

Thought Leaders Share Content Marketing & Curation

Thought Leaders Share Content Marketing & Curation | Curation Revolution |

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."


Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."

Via janlgordon, axelletess
janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
Rescooped by Martin (Marty) Smith from Just Story It Biz Storytelling!

The Awesome Power of Family in Social Media Storytelling

The Awesome Power of Family in Social Media Storytelling | Curation Revolution |
In honor of Thanksgiving, I wanted to write a post about the power of family in social media storytelling. And as you site down to whatever celebration you embrace, think about the videos below and what they evoke within you.

I love this article because of the points it makes about social media and your business stories.  For example: "But first, remember that the goal isn’t to be good at social media. The goal is to be good at business because of social media."

And then: "We want to do business with what we know, like, and trust. Social media can be used to increase the degree to which we know, like, and trust companies."

The article then goes on to demonstrate how a delicatessen in Phoenix, AZ has used stories of its founders to create a loyal customer base.  There are 4 videos to view in the article and I'll let you determine if you think they work or not.

But what I do like is the author saying, "The More You Sell, The Less You Sell...What I love about these videos is that they don’t devolve into promotions-based drivel. There’s no coupon. There’s no “35th Anniversary Special”. There’s not even a call-to-action."

As consumers, we are all becoming jaded about marketing, branding and sales.  So keep this in mind as you create your business stories.  The points above and others in this article may be well worth following.

Via Karen Dietz
Dea Elmi's comment, November 26, 2011 11:38 AM
Wow! Awesome just what I needed for some research and presentation I am working on, thank you! :)
Karen Dietz's comment, November 26, 2011 12:37 PM
Glad it came just in time Dea! Let me know how the presentation goes :)
javier gil's curator insight, February 23, 2013 10:10 PM

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