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Curation Revolution
Curation is the next web revolution.
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How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing

How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing | Curation Revolution | Scoop.it

 Newsjacking the Super Bowl with Dr. Dre
How Dr. Dre, Richard Sherman & Beats By Dre Headphones NEWSJACKED the super bowl with brilliant Internet marketing furthering the company's dominance.

Beats by Dre put on an impressive NEWSJACK last week. Richard Sherman made the "slow news week" before Super Bowl Hype starts this week anything but slow. Beats by Dre, the dominant high-end headphone company founded by the rapper and entrepreneur showed just how to surf a massive traffic wave with an impressive multi-channel attack:

* BeatsbyDre.com has Richard Sherman on its cover.
* Richard Sherman's picture is magically linked to every model of noise canceling headphone the company sells (neat trick that).
* Richard Sherman is on the company's GPlus page.
* The company’s Richard Sherman ad almost has 2M views on YouTube.

Great lessons from a brilliant Internet marketing team on how to make an event YOURS for a fraction of the cost advertisers will sped for a single 30 second ad.

 

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HTML5 WordPress Versatile ThemeFortress

HTML5 WordPress Versatile ThemeFortress | Curation Revolution | Scoop.it

Reverie Framework is an extremely versatile HTML5 WordPress framework based on ZURB's Foundation, a powerful tool for building prototypes on any kind of devices.

 


Via gonzodesign, paulo oliveira
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2013 The Year of Responsive Design [Infographic]

2013 The Year of Responsive Design [Infographic] | Curation Revolution | Scoop.it
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?
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Jeff Domansky's curator insight, December 30, 2012 12:06 PM

Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.

Dolly Bhasin 's curator insight, December 30, 2012 7:43 PM

43% planning a trip! VIOLA! I am on right track!