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Curation is the next web revolution.
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Content +35%, Engagement -17% Means Content Marekting Is Over (report)

Content +35%, Engagement -17% Means Content Marekting Is Over (report) | Curation Revolution | Scoop.it

Marty Note
There are about a million implications of this Marketing Land report  showing content push +35% while engagement collapses. One implication is we are using the right tool. @Scoop.it and content curation is the future. As @Guillaume Decugis and his team shares (over and over), content curation's greater reach, democracy, and engagement is better for you, your band and website. 

 As we shared on G+ (Inevitable Lightness of Being) and Curagami (Burn Down Your Website) the tactical past is giving way to a different marketing future. Hold on to the past and become irrelevant. The future is about curating, caring and collaborating more and that means Scoop.it's genius becomes even MORE important :). Marty 

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Scooped by Martin (Marty) Smith
Scoop.it!

Nielsen's Ultimate Slide Deck | Social Media Report 2012

Nielsen's Ultimate Slide Deck | Social Media Report 2012 | Curation Revolution | Scoop.it
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Martin (Marty) Smith's insight:

Nirldrn'd Stateof Social Media Marketing report. Amazing data in here on SMM from the king of panel information. 

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