Marketing vs Branding answers a Quora question about the difference between marketing & branding strategy and the answer is different than you realize.
- Marketing Listens over Time
- Branding Evolves over Time
- Alignment where US (marketers) and THEM (customers) become WE is the goal
- The “Sweet Spot” of “perfect alignment” never lasts
- Wobbles create separation & leave the “sweet spot” to rinse and repeat the marketing and branding dance