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Curation Revolution
Curation is the next web revolution.
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Is Email Going Away? Yes

Is Email Going Away? Yes | Curation Revolution | Scoop.it

Why Sandberg's End Of Email Will Come True
Great post about why email is doomed. My favorite points include:

Rise of Enterprise Social Networks (ESNs)
Leading vendors of social networking systems such as IBM and SAP are integrating social into their business application suites supporting an open and reusable flow of intersecting and persistent conversations, which can also form the basis of a powerful knowledge-base. The key to future success is to understand the detailed way people work and how systems support them, and then to ensure that social fits that way they work.

Generational Change
As people collaborate more widely to build on strengths, to solve customer problems, to create innovation, to recruit and retain talent etc etc they will increasingly turn to enterprise social networks. To continue to do so on email is imply inefficient and ineffective, it's that simple.

Great post! Yes email is going away and it may be faster than anyone realizes like almost everything else is happening lately.

Added more thoughts on Gplus
https://plus.google.com/102639884404823294558/posts/VRWjqNmqXBX



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Content Curation For The Win via @Curagami

Content Curation For The Win via @Curagami | Curation Revolution | Scoop.it

Content Curation's 12 Biggest Myths are busted by Julia McCoy so any web marketing team can understand why content curation is a Critical Success Factor.

Thanks to @Cendrine Marrouat - www.socialmediaslant.comfor sharing Julia McCoy's great post. Enjoyed riffing on top of the 12 Content Curation Myths.

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Cendrine Marrouat - www.socialmediaslant.com's comment, December 29, 2014 12:31 PM
Awesome curation, @Martin (Marty) Smith!
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Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn

Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn | Curation Revolution | Scoop.it

Lessons From Favela Painting
Artists Jeroen Koolhaas and Dre Urhahn create community art by painting entire neighborhoods, and involving those who live there. Lessons include:

* Live Where You Work.
* Make sketches and models, SHARE THEM.
* Include everyone.
* If your idea is ridiculously big Easier to get people to go along.

* Let projects grow organically.

* Create feedback loops like BBQ.

* When in doubt crowdfund.


Elements of this TED Talk speak to issues brought up by Joy Ito in his TED Talk - Become A Nowist (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en ).

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Millennials Experiences Over Anything [study]

Millennials Experiences Over Anything [study] | Curation Revolution | Scoop.it

According to The Drum, they will account for 75% of the UK workforce in a decade. And with it a huge amount of the consumer spending in the UK. So what do millennials want? For many companies in the UK, it’s quite literally the billion-pound question.


Via IMEX, oconnorandkelly
Martin (Marty) Smith's insight:

Great and timely Scoop from @oconnorandkelly (thanks guys). Ties beautifully to post we just wrote about car dealer & startup web marketing (Scooped here: http://sco.lt/90NmSX ).

Both of these great curators will be featured in our new "Curators of the Month" spotlight on http://www.Curagami.com. #toogood #thanks

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David Hain's curator insight, December 11, 2014 11:56 AM

Study shows millennials turning from materialism & trad measures of success to focus income on experiences. 

Ivon Prefontaine's curator insight, December 11, 2014 2:25 PM

The research makes interesting points. What does it mean for teaching and learningÉ

 

@ivon_ehd1

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Content Marketing's Soul: Twitter's Founder Gives Content Marketers Best Advice Ever w/ Thanks To @CendrineMedia

Content Marketing's Soul: Twitter's Founder Gives Content Marketers Best Advice Ever w/ Thanks To @CendrineMedia | Curation Revolution | Scoop.it

Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder.

Marty Note
Thanks to my friend and uber-curator Cendrine Marrouat I found this excellent Content Marketing Institute post about the nature of content marketing revealed by startup master Ev Williams.

I agree the Ev Williams quote is an important piece of startup Zen, but find the post's laboring application to content marketing strained. I do agree we content / Internet markets have the shinny lure syndrome.

We (marketers) are like hungry trout clustered together in a fast moving stream darting out for the next new bait an action made all the more frenzied by its proximity to the judging chorus of other trout. Truth is rarely so shinny, easy to digest and so hard to throw off.

Truth is listening + learning + bold risk taking = success. Listening to customers has never been easier or done do badly. Listening thanks to our mobile / social / connected world is EASY to do and remains hard to BELIEVE.

Listening must be matched with learning. Learning too has never been easier or harder to believe. We SEE the patterns, hear the customer and yet we do not SEE or understand. As good as the post is it also provides an example into our greatest problem.

Content marketing is flawed. Content marketing speaks too much ans listens too little. Content Marketing hasn't received Mark Schaefer's Content Shock memo (http://www.businessesgrow.com/2014/01/06/content-shock/ ).

We marketers can't get there (sustainable online community) from here (content marketing). The challenge in creating an "institute" is the isolation and over emphasis such emphasis creates.

Agree Easier Than We Think
The beautiful thread the CMI post picks up from Ev Williams quote is business and life isn't as HARD as we imagine or think. Find a human desire, preferably one that has been around a long time, and use modern technology to make it easy and cool such as:

Need A Ride - Uber
Want to buy online instead of going to the mall - Amazon

Don't want to wait for your car in the cold - FlashValet
Social connection without computers - Android & iPhone
Social Connection - Facebook, Twitter GPlus

I would modify Ev's statement a tad:

Find a human desire and use modern MOBILE technology to make it easy and cool.

Williams "technology" was heavily weighted toward mobile, but at Curagami we see an increasing trend - cool isn't cool without some mobile aspect. Mobile First is becoming a more important statement than it original UI intent. If you are creating ANYTHING new it better play amazing on a smartphone or life will be harder.

Recently I purchased a wireless speaker from Amazon. The speaker is cool and I like having good sound when I travel. The speaker is controlled by an app on my phone.


Here's the killer thing to understand - the app DOESN'T DO ANYTHING that buttons on the speaker don't do better, but the app does NOTHING in a very cool way AND the app ties the speaker to my phone.

That tie means the speaker doubled its cool enough so that I'm mentioning it here. WITHOUT the app no way I mention it. With the app, the app that adds NOTHING, the package is cool enough to mention.

SO, lesson is find a DESIRE (by listening to customers), wipe some cool tech on it, listen to customers some more and don't forget if whatever you are making or marketing doesn't play on a smartphone then it won't exist (soon).

Thanks to @Cendrine Marrouat - www.socialmediaslant.com for curating a great post my way :). Marty

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20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing via @PamMktgNut

20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing via @PamMktgNut | Curation Revolution | Scoop.it
Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in
Martin (Marty) Smith's insight:

Great podcast by a trusted source on ecommerce.

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Iceberg Effect - A Marin Must Read Sentence

Iceberg Effect - A Marin Must Read Sentence | Curation Revolution | Scoop.it

The Iceberg Effect is why you may not know what you don't know when marketing online. This Curagami post shares how to avoid becoming an online Titanic.

Learn about The Iceberg Effect on our latest Curagami post:
http://www.curagami.com/featured/iceberg-effect-internet-marketing/

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DareDo's curator insight, November 27, 2014 9:25 AM

I'm not sure I understand everything here. But I'm sure we should explore this more in depth.

 

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Burn Down Your Website: Marketing's Big Bang Manifesto

Burn Down Your Website: Marketing's Big Bang Manifesto | Curation Revolution | Scoop.it

Why we need to become the best Sisyphusian stone rollers in the world:

* Internet marketing means change at ever faster rates forever.
* The Web IS so changing US is what we control & no more.
* Internet marketing isn't what you think.
* Most important idea is to KEEP testing, trying and listening.
* Master objective is & will always be creation of sustainable online community.

What about you? How has working online changed you? Share on G+, in comments on Scoop.it or email martin(at)Curagami.com.

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malek's comment, November 13, 2014 6:43 PM
Leaving the "Tweak Wonderland" is the first step
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Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline

Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline | Curation Revolution | Scoop.it

Social Shopping
This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).

If you would like to help PLEASE DO SO (lol). Many ways you can help including:

* Writing content to be included.
* Suggesting resources.
* Suggesting great interviews.
* Reading and editing (need lots of help there :).

I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help) 

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Don’t Just Curate Content, Harvest it | Sandhill

Don’t Just Curate Content, Harvest it | Sandhill | Curation Revolution | Scoop.it

Harvesting Content via Curation
This is a great if somewhat complicated (to understand) post via my friend and great G+ curator @MarkTraphagen. I'm working on creating a matrix of their suggestions in order to show how I use Scoop.it to achieve them with ease and efficiency.

Stay tuned. Marty

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Leveraging Influential Customers: Your Most Important Online Marketing #Infographic

Leveraging Influential Customers: Your Most Important Online Marketing #Infographic | Curation Revolution | Scoop.it

As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?

Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!

Marty Note
An important Infographic and idea. At our Durham, NC based startup Curagami we see the next phase of web development as devoted to learning how to empower, listen to and benefit from the kind of leverage ONLY customers provide such as:

* User Generated Content - the most valuable content you can't buy.

* Social shares and its help with seo, traffic and profits.

* Brand advocacy and word-of-mouth advertising.

* Brand shaping via listening and curation of content created by influential customers.

Last night I realized I needed to order boxer shorts as all of this travel, I'm currently in Columbus Ohio, is putting a strain on a limited supply. Instead of buying Joe Boxer boxers I went to a site and made a cancer survivor design.

The first product I created, Poetryslam Magnetic Word Game (c. 1999), took six months and $10,000. Last night I created a line of boxer shorts for $100 and an hour of my time using drag and drop tools.

Put that experience in the context of this excellent infographic about the power of your influential customers to arrive at the game plan we suggest to B2C ecommerce and B2B content marketing partners daily:

* Create an Ambassadors Program as the foundation of online community.
* Empower Ambassadors with social tools.
* Feature great Ambassadors to create healthy competition.

* Reward Ambassadors with social listening, support and inclusion.

* ASK for help.
* Rinse and Repeat.

Find ways to listen, curate and feature your customer's input and social shares to make your online marketing easier, more fun and sustainable.


Via Brian Yanish - MarketingHits.com
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Content Marketing: Don't Over Plan - via @Curagami

Content Marketing: Don't Over Plan - via @Curagami | Curation Revolution | Scoop.it

Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.

People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.

This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.

AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.

Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.

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Brian Yanish - MarketingHits.com's curator insight, October 15, 2014 1:29 PM

Great post and insight by @Martin (Marty) Smith sure to help you with your content marketing.

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QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake

QDF - Quality Deserves Freshness & "Fixing" An Editorial Mistake | Curation Revolution | Scoop.it

What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:

* Content is publish & done.
* Content that sparks comments is prized.

* Content that promotes links and shares is good.

* Static Content is bad.

On Monday I made an editorial mistake. @Cendrine Marrouat - www.socialmediaslant.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.

That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.

We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.

Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.

Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:

* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms.

* Questions - great because "new to them" evergreen content promotes UGC for years.

* Polls - voting brings customers back and creates new social share hooks too.

If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.

Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".


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Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith

Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith | Curation Revolution | Scoop.it

Thanks to Haiku Deck for the Honorable Mention for 7 Reasons you Must Content in their list of the year's best decks: ow.ly/Gz09L

Discover 7 Reasons here:
http://shar.es/1H7hnP

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donhornsby's curator insight, December 30, 2014 8:47 AM

(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.

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Astell & Kern + Bluenote Demonstrate Music's Cool Digital Future via @Curagami

Astell & Kern + Bluenote Demonstrate Music's Cool Digital Future via @Curagami | Curation Revolution | Scoop.it
High resolution music player maker Astell & Kern and Bluenote created a a cool new music & technology mashup that may point to music's next big thing.
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Top 10 BI Trends 2015 - @Curagami Riffing @Tableau

Top 10 BI Trends 2015 - @Curagami Riffing @Tableau | Curation Revolution | Scoop.it

 Riffing Tableau
I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.

Top 10 BI Trends 2015
1. Death of Gate Keepers.
2. Social Arbitrage Creates Competitive Advantage. !!!
3. Analysis Not JUST For Analysts Anymore.
4. Rise of the Sustainable Online Community (our #1).
5. Everything Integrates (BELIEVE).
6. Cloud Things is REAL.
7. Near Real Time DOMINATES.
8. Data & Journalism Finish MERGING.
9. Mobile Matures. !!!
10. Smart Analytics Begin.

http://www.curagami.com/featured/top-10-bi-trends-2015/
Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).

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Six Heartfelt Truths of Social Media via @NickKellet & @CendrineMedia

These are 6 hard earned heart felt truth I've learned about Social and Digital Media.
Martin (Marty) Smith's insight:

This great share from @Cendrine Marrouat - www.socialmediaslant.com of the founder of List.ly's desk about social media includes the best discussion of the 1:9:90 Rule I've ever seen. A #mustread!

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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules  - Curagami | Curation Revolution | Scoop.it

Building Online Community

As we work on creating a new tool, a tool capable of helping ecommerce merchants and content marketers validate their social media and content marketing. We’ve identified five community pillars and share them in this Curagami post:

http://www.curagami.com/featured/everything-social-community-rules/

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10 Social Marketing Lessons From Banksy via @Curagami

10 Social Marketing Lessons From Banksy via @Curagami | Curation Revolution | Scoop.it

Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:

  1. Live By A Single Rule: If Your Content Is Generating Shares DO MORE.
  2. Other “Control Rules” Are Gone.
  3. Use existing distribution systems, but turn them upside down.
  4. Create EVENTS and content people will CHASE and SHARE.
  5. Get THEM to do YOUR work for YOU.
  6. Keep some secrets as long as possible.
  7. Whatever happens is all good as long as Rule #1 still applies.
  8. Use the Internet and social media to amplify content & events.
  9. Define deadlines because deadlines heighten the web’s amplification.
  10. Rinse & Repeat


Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.

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