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Curation Revolution
Curation is the next web revolution.
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Free Cars: Web Marketing Lessons - Curagami

Free Cars: Web Marketing Lessons - Curagami | Curation Revolution | Scoop.it
Free because the most valuable thing in a car is the driver. Valuable if loyalty and branding is creatively tapped, buying risks reduced & magic increased.
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Stop Making Sense To Win Online via @Curagami

Stop Making Sense To Win Online via @Curagami | Curation Revolution | Scoop.it

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.


Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

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What Creates Brand Loyalty? | Infographic

What Creates Brand Loyalty? | Infographic | Curation Revolution | Scoop.it
This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!
Martin (Marty) Smith's insight:

Join Brands Don't Buy Them
Agree with this infographic about what makes people loyal to brands. Brands are shorthand for contemporary life. We bundle so much meaning into brands such as Nike, Apple and REI that it would be hard to imagine modern life without these shortcuts. 

Faith Popcorn famously said people don't BUY brands they JOIN them and these "loyalty" reasons can help form a brand people want to join.  

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Yu Ji's curator insight, May 1, 2013 10:42 AM

Get your customer know you and then, don't forget to get them fall in love with you as well!!

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Pretium Solutions Blog - Latest Thinking - Brand Loyalty | Pretium Solutions

Pretium Solutions Blog - Latest Thinking - Brand Loyalty | Pretium Solutions | Curation Revolution | Scoop.it
It's Emotional!Net Promoter Score & Customer Emotions...
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Why Amazon Prime is MONEY So Steal This via @ScentTrail Marketing

Why Amazon Prime is MONEY So Steal This via @ScentTrail Marketing | Curation Revolution | Scoop.it
More than a loyalty program, Amazon prime is ecommerce's future. Amazon Prime builds community, reduces customer risks, is easy and fun so steal this...
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The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands

The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands | Curation Revolution | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever.

Thousands, thanks to shares from friends such as @Kelly Hungerford@malek@ janlgordonand @Brian Yanish - MarketingHits.comhave "seen" the Invisible Giant of the #newseo. Have you?

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malek's comment, August 11, 2014 2:21 PM
That's what "Friends of Friends Marketing" is for
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Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media - Forbes

Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media - Forbes | Curation Revolution | Scoop.it
***** WOW this is a smart, smart realization tht is so RIGHT, but I never would of gotten there on my own. Great Scoop Mike!


"The social web is more than just a bunch of social networks."

 

Forbes has been crushing it lately about social media. Who'd a thunk the bastion of old-school capitalism would be one of the most reliable commentators on this new technology, especially since social media threatens how business is done today.

 

This article says, basically, make yourself relevant and Google will find you. Playing the SEO game without understanding what will really make your brand sustainable is a fool's game. A must read.


Via Mike Ellsworth
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Mike Ellsworth's comment, March 1, 2012 10:16 PM
Thanks for the rescoop, Marty! Forbes so gets it, and this message is important for lots of enterprises to understand.