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Come The Revolution Power & Influence Spreads To "Citizen Influencers" via @Bill_McCann

Come The Revolution Power & Influence Spreads To "Citizen Influencers" via @Bill_McCann | Curation Revolution | Scoop.it
Find and engage digital influencers. You may be used to turning to the traditional press but there are more cost-effective methods today.
Martin (Marty) Smith's insight:

Trust & Citizen Influencers
This is a great post that reminds me of a book I read ten years ago called Citizen Marketer. Trust is upside down. We trust those perceived to have the LEAST to gain. We trust our friends.

This trend is one of the driving pistons of our Triangle Startup Factory funded startup called Curagami. We see the conversation as the new link. Conversations, unlike links, need to be tuned to PEOPLE and ENGAGEMENT more than a search robot.

Conversations matter, but so do our trusted guides. No one can know everything, so we depend on delegating knowledge to friends. My friend and Curagami co-founder Phil Buckley is my SEO source. Mark Traphagen, another friend and well known G+ evangelist, is my G+ source.

By ELIMINATING things we must know other than at a macro level we create a winning strategy that stays just ahead....at least when everything goes well (lol).

The subtext of this excellent share from Bill McCann (@Bill_McCann) echoes the importance of community, brand advocates and extending your network daily.

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Create Your 'Why' With Story Branding [Video]

StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.

 

This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.

 

By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do? Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.

 

Because remember -- people don't buy the 'what', they buy the WHY.

 Enjoy this video and if you haven't already, start figuring out your WHY!

***** When I worked at P&G we called "Why" our USP or Unique Selling Proposition. Now I prefer UVP or Unique Value Proposition since no one "sells" anything anymore at least not in the old way. People buy with emotion and justify with logic another important P&G idea. I think "emotional buying" challenges dry UVPs to incorporate "save the world" ideas.

The other thing I would change ever so slightly is the idea of people buying things. Just as we don't "sell" anything anymore now we JOIN more than we buy. Author Faith Popcorn was prescient when she said, "People don't BUY brands they JOIN them." If that was true then (90's) it is even more so now after Facebook, Twitter, SumbleUpon et al.

Marty


Via Karen Dietz, Brian Yanish - MarketingHits.com
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clarice's comment, May 21, 2012 1:18 PM
I really liked this video, Karen, thanks for discovering it. (I've tweeted it forward, too!)
Karen Dietz's comment, May 21, 2012 3:21 PM
Thanks Clarice! Glad you like it so much. Jim Signorelli is terrific. Have an awesome day :)