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Curation Revolution
Curation is the next web revolution.
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Killing Your Brand Easy As One, Two, Three

Killing Your Brand Easy As One, Two, Three | Curation Revolution | Scoop.it

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.

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Hero Marketing Coming To Curagami: Whose Your Hero?

Hero Marketing Coming To Curagami: Whose Your Hero? | Curation Revolution | Scoop.it

Hero Marketing: The Only Marketing Left
Writing a post for LinkedIn about living a EULOGY LIFE instead of a RESUME LIFE (http://www.linkedin.com/today/post/article/20140717125545-13925622-are-you-living-a-resume-or-a-eulogy-life ) I realized the need to share more about the Hero Marketing idea that occurred as we rode bicycles across America.

Hero Marketing will be on Curagami ( http://www.curagami.com ) tomorrow (Saturday). In the meantime, WHOSE YOUR HERO?

Read Phil Buckley's moving story about his dad. Marty

Martin (Marty) Smith's insight:

add your insight...

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Making Process Visible & A Lesson In Web Design: Mario Botta at Bechtler Museum

Making Process Visible & A Lesson In Web Design: Mario Botta at Bechtler Museum | Curation Revolution | Scoop.it

Curator As Hero
I won't copy my linked GPlus (https://plus.google.com/102639884404823294558/posts/3KLUrc157bC ) post except to say look at the ceiling. I left the top of this image so you can see THE LIGHTS.

I like to do this exercise in department stores too. Looking at the lights gives you a sense for how some a hard working team created the subtle emphasis that now guides your learning and eye. Seeing the lighting always tells you how DRAMATIC the act of curating is too.

NOW ask yourself how you create drama, emphasis, light and shadow on your website? I share more #webdesign thoughts on the linked post. Bravo to the team at the Bechtler Museum in Charlotte, NC for their hard work on the Mario Botta exhibit. KUDOS!

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7 Hero Stories Every Website Should Share [Examples]

7 Hero Stories Every Website Should Share [Examples] | Curation Revolution | Scoop.it

There are 7 Hero Stories Every Website should master:

* Enlightened (REI.com).

* Vicarious BestBuy).

* Altruistic (Kiva.org).

* Rescue (Kiva.org).
* Stranger (McKinsey).
* Like Us (CharityWater).

* Togehter (Kickstarter).

POLL: Added a poll so you can share what kind of hero you want to be: http://poll.fm/4dwxe 

Find detailed examples of copy each kind of "hero" copy here: http://bit.ly/14LcUpg

Share your examples here: http://bit.ly/16XD5II

@HaikuDeck Here: http://bit.ly/1duNwc7


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