Content Marketings Day of the Dead riffs a Cendrine Marrout post asking Is Content Marketing Dead on B2B News Network and the answer is YES and NO.
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Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
Via Guillaume Decugis
Martin (Marty) Smith's insight:
After writing this response to Snow's article and Guillaume's response I realized it finishes a group of 3 pieces on SEO:
* Algorithms and predictive models will rule our future.
* Algorithms and predictive models were always going to rule.
* Google controls LESS and makes MORE.
* Mobile is DISRUPTIVE in the short run.