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Curation Revolution
Curation is the next web revolution.
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Piktochart Infographic & Graphic Design Tool for Non-Designers [Scenttrail Review]

Piktochart Infographic & Graphic Design Tool for Non-Designers [Scenttrail Review] | Curation Revolution |

Piktochart is an easy infographic design app that requires very little effort to produce simple and high quality graphics. Create free infographics here.

Marty (@Scenttrail) Review
I used Piktochart yesterday to create an infographic to support my 5 Easy Email Marketing Tips ( ). I am NOT a graphic designer, but I found Piktochart helped me think like one.

Creation of my first "infographic", and I put infographic in quotes not to offend any true infographic pro, took about two hours. Piktochart's User Interface is excellent, intuitive and drag and drop friendly.

At first I tried to do everything IN Piktochart. Then I noticed they have a robust import tool so I created a draft in the tool, took a screen shot, sized the screen shot up to their 600 x 400 and worked on it in photoshop.

Piktochart, if you are reading this, you may want to make an export tool that is as easy to use as your import tool. If I could export a block at a time it would be ideal. Even when I was finished and published I manipulated some spacing of the infographic by selecting and moving blocks in Photoshop.

The tool comes complete with icons like the bulls eye and pad. I couldn't understand how to color my fonts (their styling options seem to not come up the way they are supposed too) so I added the text color in Photoshop and important the resulting block overlaying what was there.

My process made the graphic HEAVY since I had 2 copies of everything, so it would be great to export, work on a block in Photoshop, import it back in and then overlay on a blank canvas. The only way I can see to do that now is start over.

Creating visual support for our blog posts is so important Piktochart is a great new tool for any content marketer / blogger. Interesting to note my infographic of 5 Easy Email Tips got 3x the views and shares of my written Scoop. We know the visual marketing revolution is upon us, so getting as good as someone like Mark Smiciklas ( ).

Piktochart is a great and timely tool! Highly recommended. Marty

malek's curator insight, February 21, 2014 6:47 PM

A guided tour into Piktochart by a no-designer. You can't help but like the story behind the infographic. 

Raj Nadar's comment, February 22, 2014 5:35 AM
I had built my visual online CV on this and I'm a no-tech no designer guy, was very easy to create still, thank you for sharing
malek's comment, February 22, 2014 3:07 PM
@Raj Nadar great utilization of piktochart
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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Curation Revolution |
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development
Martin (Marty) Smith's insight:

"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process.

Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 4:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.

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The Content Marketing Mix [INFOGRAPHIC] - Pardot

The Content Marketing Mix [INFOGRAPHIC] - Pardot | Curation Revolution |
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.
Martin (Marty) Smith's insight:

Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful. 

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