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Scooped by Martin (Marty) Smith
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The New Marketing: The Ask, Give, Share and Commons via ScentTrail Marketing

The New Marketing: The Ask, Give, Share and Commons via ScentTrail Marketing | Curation Revolution | Scoop.it

Papa and Marketing Got A Brand New Bag
This post is about the triptych of The Ask, The Give and The Share and how those marketing actions create The Commons.


The Commons, that special place where the sum is greater than the parts. The commons is where the Holy Grail of authority lives, where we collaboratively compete and all of our Google dreams are answered,

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Scooped by Martin (Marty) Smith
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Internet Marketing - Future Is About The Share

Internet Marketing - Future Is About The Share | Curation Revolution | Scoop.it

2 Examples of The Share
The future of Internet marketing will be about The Ask, The Give, The Share and The Commons Revolution. Here are two examples of the power of the share.

One example, created on the base of a failed contest, increased Pinterest followers 636%. Another turned a free fall in members of The Marketing Revolution's Scoop.it feed around and increased followers by 200%.

Great benefits, but the GAIN is only half the story. Gains were made even as input and so content creation costs were cut. What is the value of increasing the value of your content marketing even as you lower costs?

The POWER of the Share.

 

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Neil Ferree's comment, July 4, 2013 4:58 PM
I've been touting https://www.google.com/search?q=Social+Shares+is+the+New+SEO
ever since Feb 2011