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Curation Revolution
Curation is the next web revolution.
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Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte

Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte | Curation Revolution |
Discovery Place, Charlotte’s Science Museum, is a family-friendly attraction with fun educational events, shows, IMAX, 3D films and live animals.

Marty Note
In Charlotte for the Search Exchange Conference and saw an interesting idea at lunch. The Charlotte Discovery Museum puts exhibits out on the sidewalk.

What a concept. Everyday at lunch thousands stream by the museum. Instead of staying locked up in their box they bring cool exhibits out to the sidewalk.

The relevant question is what are you doing  to move your online content and community metaphorically out to the sidewalk? Here are my favorite ways to go to the people:

* Conferences and events.
* Meetups and classes.
* Find the _______ to win __________ (these modern treasure hunts have exploded on social / mobile web).
* Free Consulting Sundays (promise to bring these back soon).
* Free Lunch Fridays (have lunch on a Hangout & invite anyone interested in your topic. Be sure to schedule cool topics.
* Meet ___________ at _____________ If you can get Seth Godin to come hangout with you do so. If not think who you can hangout with & invite others.
* Startup Weekends & Hackathons.
* Online "telethons" (stolen from my friend Gregory Ng).

* Ride a bicycle across America (NOT recommended lol).
* Speak at conferences like Phil is at SearchEx and I am at FedEx Ecom Strategies Conference in Raleigh tomorrow.

What about you? How to you get your act out and on the road. What do you like to do to add a sense of touch and reality to your virtual identity?

Martin (Marty) Smith's insight:

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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | Curation Revolution |

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  

Martin (Marty) Smith's comment, August 22, 2013 11:45 AM
Thanks for the Rescoop Gladys :). M
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Learning Business Leadership Lessons From The Superheroes

Learning Business Leadership Lessons From The Superheroes | Curation Revolution |
Your favorite superhero has the power to save your business too. It's time for the business owners to take lessons from superheroes, and implement them in order to achieve success.
Martin (Marty) Smith's insight:

This was a fun way to discuss leadership archetypes. 

Agnipravo Sengupta's comment, August 28, 2013 3:03 AM
Thanks everyone for the encouraging words... I'm glad you all loved my write-up...
harish magan's comment, August 30, 2013 2:51 AM
Yes We all like your writings, please keep it up
Anh VU's curator insight, August 30, 2013 9:51 AM

The 198x Vietnamese generation (in their early 30s now) grew up with Tsubasa, Teppi, Dragon Balls, Doraemon, TKKG. Mostly about friendship &  hardworking spirit than super hero.


Quote from article: "Do you remember spending sleepless nights as a kid, reading your favorite superhero comic books? If you do, then you might also remember that “giving up” is not what the superheroes teach us. Well, no one is going to get a neutron laser or an indestructible shield for sure! However, there are some effective and invaluable lessons every business owner can learn from his favorite superhero, and implement them on the business battlefield."

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5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing | Curation Revolution |

Why "Fun" Marketing Is TOUGH

Martin (Marty) Smith's insight:

After reviewing and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 


Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.  

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