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8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Curation Revolution |

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

Be specific & BIG NUMBERS are great ways to be specific.

Be branded – take advantage of existing brands such as Shades of Grey.

Be topical – March is “fashion week” in NYC and both magazines have extensive features.

Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.


malek's curator insight, March 18, 2014 9:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.

janlgordon's comment, March 21, 2014 2:45 PM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight, April 9, 2014 3:13 PM

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.

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5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture

5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture | Curation Revolution |
Martin (Marty) Smith's insight:


When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:

1. Disrupt At Trade Shows Such As CES

That is an excellent article about how cool products in poorly designed booths were ignored at this year's Consumer Electronics Show (CES). Trade Shows are DARWINIAN. Seth Godin had a great explanation for why you buy more booth space than you can afford - because of how it LOOKS.

Design is only HALF the disruption. The other half comes from having the courage to spend money without being able to fully know if there is ROI. One thing the people in empty booths know is it is better to be busy.

2. Whirlpool Teaches To Disrupt
In the same article is a great example of an old brand that gets it. Whirlpool didn't just recreate their graphics they explained their process. Read the great book HOW: Why How You Do Anything Means Everything by Dov Seidman.

Dov explains that in a fast, flat, connected time the only unique thing your company or brand truly "owns" is your business processes. Teaching is an exciting way to disrupt, but never ONLY teach. Make sure you are listening too (see #3).

3. Listen To Disrupt Learns FAST
I love Two upgrades ago removed some beloved and ingenious features. I led a little revolt complaining about not being included. First victory was how well Guillaume and his team listened and how quickly they pivoted returning our lost features. All was good and then it was time for the next big change.

This time released their changes to a handful of advocates and loyal users. The team listened so well they changed on the fly AND changed their roll out process. Well done and that are listening to disrupt.


4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt

Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.


5. NewsJack The Media To Disrupt

Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.


Curious about my previous article on how to develop disruptive business processes? Learn more:


Ricard Lloria's comment, January 28, 2013 2:26 AM
Thank you Martin!
Rescooped by Martin (Marty) Smith from Business and Marketing!

5 Unique Value Propositions

5 Unique Value Propositions | Curation Revolution |
When I compiled my Copywriting Resource post, I was sort of surprised to learn that I couldn't quite find any content online that really got into the meat of...

Via Gregg Breward
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Rescooped by Martin (Marty) Smith from Social-Business-Marketing!

5 Companies That Are Rocking Social Media @ScottMonty @voltierdigital

5 Companies That Are Rocking Social Media @ScottMonty @voltierdigital | Curation Revolution |

We all know the usual names of companies that are doing well in social media. I thought it might be interesting to take a look at some of the lesser-knowns and why they've had success, either on an ongoing basis or with some one-off efforts that stood out.

And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I've listed them here as well.

Via maxOz
maxOz's comment, December 5, 2011 11:51 PM
Thanks Stephen x
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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | Curation Revolution |

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.

Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  


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Rescooped by Martin (Marty) Smith from Content Curation World!

50 Curated News Sites: A Collection of Real-World Examples

50 Curated News Sites: A Collection of Real-World Examples | Curation Revolution |

Robin Good: Here is a collection of curated news sites that I have put together over the course of the last few months.

It contains over 30 news sites that utilize human curation to pick and showcase the most relevant stories in their area of coverage.

From early examples to news curation like Arts & Letters or the Drudge Report to the most recent examples of news curated sites for both big brands (Pepsi, Adobe), NGOs (FAO) and independent publishers (Techmeme, MediaGazer) you can find a broad range of examples to study, research or get inspiration from.

The collection is ony visual with a minimum of reference info.

Free. Updated monthly.

Curated news sites collection:

Please suggest new additions to be included.

Marty Note
I wrote a piece abou a year ago Why Feeds Are In Your Future (linked below) epxlained why we will all be curating a synergy of created, curated and content fed with business rules and automatic systems. Robin's examples come almost exaclty a year later and are powerful evidence feeds are in all of our futures.

Why Feeds Are In Your Future (on ScentTrail Marketing)

Via Robin Good
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How Starbucks Built an Engaging Brand on Social Media

How Starbucks Built an Engaging Brand on Social Media | Curation Revolution |
I just commented on [post_title] : Starbucks has a big brand presence online.
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