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Curation Revolution
Curation is the next web revolution.
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Stop Making Sense To Win Online via @Curagami

Stop Making Sense To Win Online via @Curagami | Curation Revolution | Scoop.it

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.


Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

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10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips]

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | Curation Revolution | Scoop.it

Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:

Biznlogy

1. Ask Questions, Respond to Answers

2. Personalize

3. Test ‘Em

Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).

7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs

Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.

Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.

Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.

Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).

Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.

Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.

Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.





Via Thomas Faltin
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Thomas Faltin's comment, October 13, 2014 3:24 PM
Martin, thanks for sharing!
malek's curator insight, October 15, 2014 6:42 PM

People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?

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What Is Long-Form Content and Why Does It Work?

What Is Long-Form Content and Why Does It Work? | Curation Revolution | Scoop.it
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
Martin (Marty) Smith's insight:

Storify Long Form Content To Win
Great post explaining why SHORT or LONG form content works and the middle drags. Amazing charts and graphs supporting why long form works ins a heuristic TIME ON SITE time (like this one). If your readers are ENGAGED they are more valuable than if they are "one and done" and long form content creates more engagement.

The post speculates on why, but my theory is its easier to tell a better story. It takes me 500 words just to get my scene set (lol). I'm kidding, but I do like to "storify" my content.

In this context "storify" means to find a larger story I can riff INTO the post or share a personal but relevant story that provides the same kind of "backbone" content.

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malek's curator insight, May 12, 2014 5:04 PM

A great piece of reading about adding more value with more content.  The examples are highly illustrative, turning a dry rock into live rock.

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CONTENT: How Netflix + Roku Is Changing Content Curation

CONTENT: How Netflix + Roku Is Changing Content Curation | Curation Revolution | Scoop.it
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
Martin (Marty) Smith's insight:

Netflix + Roku is changing content curation. By making content a flexible layer of presentation a small number of titles feels infinite, relevance and User Generated Content goes up along with profits while costs go down. Amazon.com and very content curator and Internet marketer could learn a thing or two from Netflix + Roku. 

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Lori Wilk's curator insight, December 26, 2013 5:30 PM

This was very helpful.

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The three E's of successful content marketing: Engage, Educate, Earn

The three E's of successful content marketing: Engage, Educate, Earn | Curation Revolution | Scoop.it
Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.
Via Gregg Breward
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The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta

The Power of Storytelling – Takeaways from Social Media for Nonprofits in Atlanta | Curation Revolution | Scoop.it
The Global Soap Project is a small non-profit that began in 2009 with a beautifully simple concept: collect a portion of the 2.6 million bars of partially used soap disposed of every day by U.S. hotels, reprocess it into new bars and distribute it to people left vulnerable to disease due to lack of proper hygiene and sanitation supplies."
Via Karen Dietz
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3 Myths About the Efficacy of Gamification - Gamification Co

3 Myths About the Efficacy of Gamification - Gamification Co | Curation Revolution | Scoop.it
There's a lot of misinformation on how gamification is supposed to work and I'm going to dispel some of those ideas.
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5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami | Curation Revolution | Scoop.it

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).

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Suvi Salo's curator insight, June 10, 2014 3:16 PM

"Web writing is more Hemingway than Faulkner."

malek's curator insight, June 10, 2014 6:26 PM

Using anchor text links is life saving on the web. Isn't it?

M. Philip Oliver's curator insight, June 10, 2014 8:05 PM

Excellent post Malek!

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Create Engaging Content in an Era of Content Overload: 8 Tips • InboundWriter

Create Engaging Content in an Era of Content Overload: 8 Tips • InboundWriter | Curation Revolution | Scoop.it

Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.

1. Put someone in charge.

2. Think editorial, not filler.

3. Do your homework.

4. Tell a story.

5. Take a break.

6. Treat each piece of content as a new project.

7. Be exclusive.

8. Don’t be afraid to fail.

 
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Marilyn Moran's curator insight, April 11, 2014 7:43 PM

Love this! Perfect bits of advice on how to approach content creation.

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Create Your 'Why' With Story Branding [Video]

StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.

 

This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.

 

By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do? Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.

 

Because remember -- people don't buy the 'what', they buy the WHY.

 Enjoy this video and if you haven't already, start figuring out your WHY!

***** When I worked at P&G we called "Why" our USP or Unique Selling Proposition. Now I prefer UVP or Unique Value Proposition since no one "sells" anything anymore at least not in the old way. People buy with emotion and justify with logic another important P&G idea. I think "emotional buying" challenges dry UVPs to incorporate "save the world" ideas.

The other thing I would change ever so slightly is the idea of people buying things. Just as we don't "sell" anything anymore now we JOIN more than we buy. Author Faith Popcorn was prescient when she said, "People don't BUY brands they JOIN them." If that was true then (90's) it is even more so now after Facebook, Twitter, SumbleUpon et al.

Marty


Via Karen Dietz, Brian Yanish - MarketingHits.com
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clarice's comment, May 21, 2012 1:18 PM
I really liked this video, Karen, thanks for discovering it. (I've tweeted it forward, too!)
Karen Dietz's comment, May 21, 2012 3:21 PM
Thanks Clarice! Glad you like it so much. Jim Signorelli is terrific. Have an awesome day :)
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Brand Marketing And The New Rules Of Engagement: Branding Strategy Insider

Brand Marketing And The New Rules Of Engagement: Branding Strategy Insider | Curation Revolution | Scoop.it
For all the changes affecting media these days, the essential product of media, its content, is really no different. But consumers now consumer media content in a wholly different context, one that is embedded with many new cues.
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Brand and Social Storytelling: Back-stories!

Brand and Social Storytelling: Back-stories! | Curation Revolution | Scoop.it
Well now, here's a thought: "...maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story.
Via Karen Dietz
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