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5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing | Curation Revolution | Scoop.it

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.


5 Secret IM Tactics For 2014
* Crowdfunding.

* Content Widgets. 
* Mobile First. 

* Ecommerce. 
* Social Media. 

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu

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Ken Morrison's comment, December 16, 2013 12:23 AM
Good luck on your 5th Business
malek's curator insight, December 16, 2013 7:09 AM

Interesting is the notion of crowdfunding as a new marketing channel

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5 Genius Marketing Ideas For The Holidays ScentTrail Marketing

5 Genius Marketing Ideas For The Holidays ScentTrail Marketing | Curation Revolution | Scoop.it

Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):

1. Mobile Games.

2. Disruptions.

3. Asking for help.

4. Listening.

5. Crowdfunding

What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M  

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Martin (Marty) Smith's comment, August 22, 2013 8:45 AM
Thanks for the Rescoop Gladys :). M
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5 Reasons Every Online Business Should Have A Store

5 Reasons Every Online Business Should Have A Store | Curation Revolution | Scoop.it

After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:

1. Everyone Should Have A Store.

2. Stores Are Easy.

3. Stores Are Visual.

4. Stores Tell Stories.

5. Stores Are Fun.

Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).  

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Iceland Internet Conference Turns ICE to Content Marketing GOLD

Iceland Internet Conference Turns ICE to Content Marketing GOLD | Curation Revolution | Scoop.it
Reykjavik Internet Marketing Conference 2013: Key Takeaways on Search, UX ...
Huffington Post (blog)
As wonderful as all of this was, none of it would have happened if I wasn't attending an Internet marketing conference in Iceland.
Martin (Marty) Smith's insight:

IM Conference Disrupts To Win
Great post from @ckanal about his trip to Iceland to attend the Reykjavik Internet Marketing Conference. More than a boondoggle Craig actually proves my favorite adivce - Why Your Intenrt Marketing Must DISRUPT To Win.

Craig disrupted by going to Iceland for an Internet conference. Here is my favorite confirming quote from his excellent article:

"One of the best pieces of advice from the entire conference came from Elísabet Grétarsdóttir, who led global marketing for the popular social game EVE Online and is now Head of Marketing for Arion Bank in Iceland.

She said make sure you're switching things up often and trying new things, alluding to a popular saying, "Only the dead fishes swim with the stream." The biggest success happens "when you're willing to change and think differently."

Lots of other great and disruptive ideas here. Well done Craig. Next time you head to Iceland can I tag along? Very cool (sorry :).

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Leave The Gun, Take The Cannoli, Use G+

Leave The Gun, Take The Cannoli, Use G+ | Curation Revolution | Scoop.it
Leave The Gun, Take The Canoli and Use GooglePlus
I do a lot of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Never ceases to amaze me…
Martin (Marty) Smith's insight:

This post from this morning sprang a life of its own :).

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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | Curation Revolution | Scoop.it

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.

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Sensors Save World & Coding More Important Than College Says VC @chamath [Video]

Sensors Save World & Coding More Important Than College Says VC @chamath [Video] | Curation Revolution | Scoop.it
The venture investor and former Facebook executive examines technologies he thinks will improve the quality of life and economic output—and explains why most executives undervalue technical proficiency.
Martin (Marty) Smith's insight:

Why Don't We Teach JavaScript?
Cool video from VC Chamath Palihapitiya about disruptive technology: sensors, smart vehicles and Big Data in genomics. Cool Save The World Stuff. 

"There is an arc of technical understanding lacking in most companies. There is a lack of quantities understanding lacking in most companies. There is an arc of rewards and recognition that tend to manage to the middle. When you see the companies that get it right they've disruptive those three things..." 

Great talk / article. McKinsey is leading in disruption and a MUST FOLLOW as a result.  

"Coding is the bluecollar jobs of the future. In 4 or 5 years my children will 'code' by drawing pictures on a paper. Learn to code, everything else is seconedary and college doesn't matter that much."

WOW, great, intelligent video here that should be mandatory viewing by everyone (that would take the FUN out of it, but you get the idea :). M  

 


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5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture

5 Examples of Disruptive Marketing and 5 Ways To Create A Disruptive Culture | Curation Revolution | Scoop.it
Martin (Marty) Smith's insight:

http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html

 

When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:

1. Disrupt At Trade Shows Such As CES
http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html

That is an excellent article about how cool products in poorly designed booths were ignored at this year's Consumer Electronics Show (CES). Trade Shows are DARWINIAN. Seth Godin had a great explanation for why you buy more booth space than you can afford - because of how it LOOKS.

Design is only HALF the disruption. The other half comes from having the courage to spend money without being able to fully know if there is ROI. One thing the people in empty booths know is it is better to be busy.

2. Whirlpool Teaches To Disrupt
In the same article is a great example of an old brand that gets it. Whirlpool didn't just recreate their graphics they explained their process. Read the great book HOW: Why How You Do Anything Means Everything by Dov Seidman.

Dov explains that in a fast, flat, connected time the only unique thing your company or brand truly "owns" is your business processes. Teaching is an exciting way to disrupt, but never ONLY teach. Make sure you are listening too (see #3).

3. Listen To Disrupt Scoop.it Learns FAST
I love Scoop.it. Two upgrades ago Scoop.it removed some beloved and ingenious features. I led a little revolt complaining about not being included. First victory was how well Guillaume and his team listened and how quickly they pivoted returning our lost features. All was good and then it was time for the next big change.


This time Scoop.it released their changes to a handful of advocates and loyal Scoop.it users. The Scoop.it team listened so well they changed on the fly AND changed their roll out process. Well done Scoop.it and that are listening to disrupt.

 

4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt

Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.

 

5. NewsJack The Media To Disrupt

Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.

 

Curious about my previous article on how to develop disruptive business processes? Learn more: http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html

 

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Ricard Lloria's comment, January 27, 2013 11:26 PM
Thank you Martin!