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Curation is the next web revolution.
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Holidays Are Hot: 5 Holiday Website Design Tips via @HaikuDeck

Holidays Are Hot: 5 Holiday Website Design Tips via @HaikuDeck | Curation Revolution | Scoop.it
This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.
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Turn Visitors Into Your Customers With Persuasive Web Design

Turn Visitors Into Your Customers With Persuasive Web Design | Curation Revolution | Scoop.it

Persuasive Web Design

Clarity – the Basic RequirementVisual FirstSet the Visual in Proper HierarchyAdd a Call to ActionKeep User Behaviors in Mind

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6 Best Practices For Visual Content Marketing | Visually Blog

6 Best Practices For Visual Content Marketing | Visually Blog | Curation Revolution | Scoop.it
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.


Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.


Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.


However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading

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malek's curator insight, July 18, 2014 12:45 PM

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide

juandoming's curator insight, July 18, 2014 12:54 PM

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massimo scalzo's curator insight, July 20, 2014 5:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !

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8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Curation Revolution | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

Be specific & BIG NUMBERS are great ways to be specific.

Be branded – take advantage of existing brands such as Shades of Grey.

Be topical – March is “fashion week” in NYC and both magazines have extensive features.

Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 

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malek's curator insight, March 18, 2014 9:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.

janlgordon's comment, March 21, 2014 2:45 PM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight, April 9, 2014 3:13 PM

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.

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Piktochart Infographic & Graphic Design Tool for Non-Designers [Scenttrail Review]

Piktochart Infographic & Graphic Design Tool for Non-Designers [Scenttrail Review] | Curation Revolution | Scoop.it

Piktochart is an easy infographic design app that requires very little effort to produce simple and high quality graphics. Create free infographics here.

Marty (@Scenttrail) Review
I used Piktochart yesterday to create an infographic to support my 5 Easy Email Marketing Tips (http://sco.lt/7T6pTF ). I am NOT a graphic designer, but I found Piktochart helped me think like one.

Creation of my first "infographic", and I put infographic in quotes not to offend any true infographic pro, took about two hours. Piktochart's User Interface is excellent, intuitive and drag and drop friendly.

At first I tried to do everything IN Piktochart. Then I noticed they have a robust import tool so I created a draft in the tool, took a screen shot, sized the screen shot up to their 600 x 400 and worked on it in photoshop.

Piktochart, if you are reading this, you may want to make an export tool that is as easy to use as your import tool. If I could export a block at a time it would be ideal. Even when I was finished and published I manipulated some spacing of the infographic by selecting and moving blocks in Photoshop.

The tool comes complete with icons like the bulls eye and pad. I couldn't understand how to color my fonts (their styling options seem to not come up the way they are supposed too) so I added the text color in Photoshop and important the resulting block overlaying what was there.

My process made the graphic HEAVY since I had 2 copies of everything, so it would be great to export, work on a block in Photoshop, import it back in and then overlay on a blank canvas. The only way I can see to do that now is start over.

Creating visual support for our blog posts is so important Piktochart is a great new tool for any content marketer / blogger. Interesting to note my infographic of 5 Easy Email Tips got 3x the views and shares of my written Scoop. We know the visual marketing revolution is upon us, so getting as good as someone like Mark Smiciklas (http://www.intersectionconsulting.com/ ).

Piktochart is a great and timely tool! Highly recommended. Marty

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malek's curator insight, February 21, 2014 6:47 PM

A guided tour into Piktochart by a no-designer. You can't help but like the story behind the infographic. 

Raj Nadar's comment, February 22, 2014 5:35 AM
I had built my visual online CV on this and I'm a no-tech no designer guy, was very easy to create still, thank you for sharing
malek's comment, February 22, 2014 3:07 PM
@Raj Nadar great utilization of piktochart
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How To Buy Web Design - ScentTrail Marketing

How To Buy Web Design - ScentTrail Marketing | Curation Revolution | Scoop.it

After 2 years Director Marketing for Triangle, NC's largest web design company Marty Smith left to start CrowdFunde. Here are his "inside baseball" tips on buying web design something everyone has to do these days.

Loved this comment from my friend @malek


One word of anti-wisdom in conventional business.

"Buying Web Design Rule One: Never Spend In Advance of your ROI. Start with $10K, make $100K, spend another $10K, make another $50K, spend another"

Against all odds (personal experience and education), I buy into Marty's wisdom. Welcome to the wild west of buying a web design.


###
What about you? What are your thought on buying web design?

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malek's curator insight, February 7, 2014 7:02 AM

One word of anti-wisdom in conventional business.

"Buying Web Design Rule One: Never Spend In Advance of your ROI. Start with $10K, make $100K, spend another $10K, make another $50K, spend another"

Against all odds (personal experience and education), I buy into Marty's wisdom. Welcome to the wild west of buying a web design.


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Future of...Everything Is In The Clouds | via @CloudTweaks

Future of...Everything Is In The Clouds | via @CloudTweaks | Curation Revolution | Scoop.it

Cloud gaming is gaining considerable momentum for a number of reasons and is positioning itself as the future of how games will be played.

Marty Note
I've been doing a lot of 2-14 trends work over the last few weeks. The major impact the cloud brings seems to be forgotten or left out. I received a dramatic demonstration in how much use of "the cloud" can change website design when we created http://www.curecancerstarter.org.   

We used to limit webpage size to 100K (code + graphics) because to go any larger meant slowing down load times to an unacceptable level. Every half a second we added we lost money, so we were very careful about the size of our pages.

Being careful about the size of our pages meant we had to live in a "lowest common denominator" world where our communication was compromised by environmental constraints. Some restraints remain, but the new caching provided by the cloud creates all kinds of new design headroom that just didn't exist before.

The cloud means we can design cooler, more functional, more engaged sites that feel dynamic and highly personal. The cloud changes all :). M  

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Martin (Marty) Smith's curator insight, January 7, 2014 6:03 PM

GaaS despite its funny initials could provide a peek into the future of....well everything. We've already seen a MONSTER TREND toward appification (smaller code updated more frequently) and along comes "cloud gaming".

Benefits of "cloud gaming" include:

* More room on your hard drive (some games can take 14 gigs).
* Games are saved in the cloud so hard drive crash = no worries.

* Better Game Play (thanks to way memory is handled).
* More efficiency will change game development (eventually).

Love this paragraph despite only partially understanding it:

"With recent breakthroughs in hybrid streaming, such as what CiiNOW has done by streaming video and graphics primitives at the same time, it’s much easier to send complex information to mobile devices, tablets and computers at lower bandwidth. Some games are provided through file streaming, a method in which a small percentage of the game is initially installed on a graphics-capable device to allow immediate play.

During play, the remainder of the game continues to download. For movie, TV or less graphic intensive games, video streaming- or video on demand- eliminates the necessity of a game console. Although game consoles or PCs will probably continue to be prevalent, cloud gaming will likely continue to gain popularity as a way to experience new games without having to buy entire game systems."

What I can understand from those points is something we found with CureCancerStarter.org. Use of cloud services allows for "larger" pages to load faster. The impact on web and game design of building in cloud benefits is hard to over estimate.

 

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Using Story in Design, Innovation, Problem Solving

Using Story in Design, Innovation, Problem Solving | Curation Revolution | Scoop.it
How narrative intelligence can help everyone design solutions and generate useful data.

Via Karen Dietz, CAEXI BEST
Martin (Marty) Smith's insight:

Agree with Karen (as usual), and that is a book I would read. 

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Michael Allenberg's curator insight, October 4, 2013 7:34 PM

I am becoming a HUGE advocate of designing experiences in conjunction with contextual storytelling!

malek's curator insight, November 5, 2013 7:17 AM

story design process can offer an intuitive planning framework that makes it easier for us to wrangle and resolve complex challenges.

tollywoodfilms's curator insight, November 5, 2013 8:09 AM

d

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Future of Web Design Triptych: 3 Haiku Decks about Future of Web Design

Future of Web Design Triptych: 3 Haiku Decks about Future of Web Design | Curation Revolution | Scoop.it

Future of Web Design 1: http://sco.lt/7r6zkf


Future of Web Design 2: http://sco.lt/61eqNF


Future of Web Design 3: http://sco.lt/9AGC5R

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James's curator insight, March 27, 2014 10:13 PM

This article speaks of what the future of Web Design will be, this source is great because it speaks of future trends and software that will be developed for Web Design.

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Is Your Website EPIC? Here's How Your Website Can Become A Hero's Journey

Is Your Website EPIC? Here's How Your Website Can Become A Hero's Journey | Curation Revolution | Scoop.it

Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How:

Ways To Make Your Customers Heroes Online

* Gamification (nothing like social kudos to reinforce a heroic journey).

* Curate and Use UGC (User Generated Content). 

* Contests (who has the best Tough Mudder Pinterest board etc...).

* Leaderboards (part of gamification, but a constant reminder that a game is going on NOW). 

 

Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.  

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Elsie Barone's curator insight, May 16, 2013 2:36 PM

Very Good Information;

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Internet Marketing For Lawyers - Atlantic BT

Internet Marketing For Lawyers - Atlantic BT | Curation Revolution | Scoop.it
This post helps lawyers understand how to create an online brand, tell stories with keywords, support with social media, and create websites that WIN.
Martin (Marty) Smith's insight:

Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought. 

Welcome to the strange serendipity and mystery wrapped in enigma that is Internet marketing my legal brothers and sisters.  

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