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Curation Revolution
Curation is the next web revolution.
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People Don't BUY Brands, They JOIN Them

People Don't BUY Brands, They JOIN Them | Curation Revolution | Scoop.it
When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.
Martin (Marty) Smith's insight:

Great post that reminds us what we think is important, the feature set we stare at and work so hard to improve, matters little. Connection matters, community matters and being included or heard matters. Fascinating post.

* People don't buy brands, they join them quote comes from author Faith Popcorn.  

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janlgordon's comment, March 21, 2:45 PM
Love it Marty, this is so true, great post!
janlgordon's comment, March 21, 2:45 PM
Love it Marty, this is so true, great post!
aanve's curator insight, March 21, 10:46 PM

www.aanve.com

 

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The Courage To Be Imperfect: Brené Brown and the Connection Economy [TED video]

The Courage To Be Imperfect: Brené Brown and the Connection Economy [TED video] | Curation Revolution | Scoop.it
Brene Brown explains becoming a great Internet marketer means giving up the tyranny of perfection and embracing an ever escalating social vulnerability.
Martin (Marty) Smith's insight:

Why does our increasingly social economy make some companies uncomfortable? It isn't easy to embrace an ever-increasing amount of vulnerability; to not play or cling to the tyranny of perfection are both doomed strategies already extinct. 


This piece explores how companies can dare to be great in a socially connected time.  

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Internet Markeing Lessons From Coke Freestyle Soda Machine

Internet Markeing Lessons From Coke Freestyle Soda Machine | Curation Revolution | Scoop.it

Can a soda machine teach important Intenret markeitng lessons? Yep, the brilliant Coke Feestyle machine is a stduy in Lego-like building simple, adding touch so even complex things feel easy and the "appification" of everything.

We share ideas for how to move Coke Freestyle machines into an Internet of things by using a mobile app to create community and gamify their very cool soda machine: :

  • Connect machines to the web and show top choices for this location.
  • Also show top "downloads" from major related cities (Charlotte or Austin for Raleigh).
  • Widgetize the "popular soda" app so it can be easily shared on blogs.
  • Have a contest on who can create the most tasty new flavor. 
  • Show a video on how to create new favors. 
  • Create FourSquare-like mobile - Freestyle games and interactions.
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