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Curation Revolution
Curation is the next web revolution.
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Why SEO ROCKS Content Curation via @Curagami & Scoopit

Why SEO ROCKS Content Curation  via @Curagami & Scoopit | Curation Revolution | Scoop.it

Why Content Curtation Rocks SEO
The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.

This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.

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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules  - Curagami | Curation Revolution | Scoop.it

Building Online Community

As we work on creating a new tool, a tool capable of helping ecommerce merchants and content marketers validate their social media and content marketing. We’ve identified five community pillars and share them in this Curagami post:

http://www.curagami.com/featured/everything-social-community-rules/

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Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami

Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami | Curation Revolution | Scoop.it

Red Bull Marketing Lessons
When I wrote Red Bull Branding Lessons for @ janlgordon's Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ) I had no idea Red Bull would keep teaching us how to create community and collaboration in a social / mobile / connected time.

Red Bull may be the strongest tribe creator in marketing. Why? Because they understand online community ground rules such as:

Red Bull’s Multi-Channel Content Marketing & Curation Strategy Summary

* Create community by focus on undiscovered heroes.
* Use publishing power to ntroduce and help establish new heroes.
* Tell great stories.
* Its about THEM (customers, extreme athletes, cultural icons).
* Tell amazing VISUAL stories.
* When in doubt create something new.
* Don’t worry about brand positioning.
* ASSUME audience intelligence, curiosity and technical proficiency.

Others are getting those lessons too. The Curagami post shares a West Elm example. And then Red Bull changed the game again.

Marketing To An Unfinished Sentence
In their 8/14 Red Bulletin Red Bull shows how to breathe new life into print, create multichannel marketing and engage their readers' curiosity, intelligence and technical proficiency.

Bet you love the Jenny Odell unfinished sentence as much as we did. One more important "new marketing" lesson to learn from The Bull.

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London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck

London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck | Curation Revolution | Scoop.it

Clash Crowdfunding Lessons
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.

Working on a companion Curagami blog post too. Here is link to HaikuDeck:

http://shar.es/11YHo2

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Will Widgets Inherit the Web? via @HaikuDeck

Will Widgets Inherit the Web? via @HaikuDeck | Curation Revolution | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.

Martin (Marty) Smith's insight:

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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Curation Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 

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Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post]

Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

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Come The Revolution Power & Influence Spreads To "Citizen Influencers" via @Bill_McCann

Come The Revolution Power & Influence Spreads To "Citizen Influencers" via @Bill_McCann | Curation Revolution | Scoop.it
Find and engage digital influencers. You may be used to turning to the traditional press but there are more cost-effective methods today.
Martin (Marty) Smith's insight:

Trust & Citizen Influencers
This is a great post that reminds me of a book I read ten years ago called Citizen Marketer. Trust is upside down. We trust those perceived to have the LEAST to gain. We trust our friends.

This trend is one of the driving pistons of our Triangle Startup Factory funded startup called Curagami. We see the conversation as the new link. Conversations, unlike links, need to be tuned to PEOPLE and ENGAGEMENT more than a search robot.

Conversations matter, but so do our trusted guides. No one can know everything, so we depend on delegating knowledge to friends. My friend and Curagami co-founder Phil Buckley is my SEO source. Mark Traphagen, another friend and well known G+ evangelist, is my G+ source.

By ELIMINATING things we must know other than at a macro level we create a winning strategy that stays just ahead....at least when everything goes well (lol).

The subtext of this excellent share from Bill McCann (@Bill_McCann) echoes the importance of community, brand advocates and extending your network daily.

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Is Your Content So Good Its Binge-able? via @HaikuDeck

Is Your Content So Good Its Binge-able? via  @HaikuDeck | Curation Revolution | Scoop.it
Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?
Martin (Marty) Smith's insight:

How Can You Make Your Content So Good People BINGE It:

* Create Cliff Hangers Daisy Chained To Related Content.

* Keep it SHORT & SIMPLE.

* Use juxtapositions (like x, not y).

* Request, Award and Curate User Generated Content (UGC).
* Highlight BINGERS (comments and reviews).

That last bullet is one of the most effective. Much like Pavlov you get the behavior you reward, so reward BINGERS by Re-Tweeting them and curating their comments and notes into your marketing.

Even if your content isn't BINGE-ABLE yet, fake it to you make it. Benefits are too great to not work on making your content BINGE-ABLE.

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Scoop.it's Amazing Community Manager Ally Greer One of 50 Great Content Curators - via @CrowdFunde

Scoop.it's Amazing Community Manager Ally Greer  One of 50 Great Content Curators - via @CrowdFunde | Curation Revolution | Scoop.it
Ally Greer one of 50 Great Content Curators Are You A Great Content Curator? We’re Hiring 3 Words (About) Smart, Snappy, Singular Curates (4 Words or phrases) Energy, Smart, Fast, Dedicated Lives In San Francisco  S.it    Why We Love ‘Em Being a “Community Manager” for a startup with over a million …
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malek's curator insight, April 30, 2014 10:22 AM

Search for the Community Manager  when you have a supportive and thriving online community of whip-smart professionals.

Marilyn Moran's comment, April 30, 2014 8:32 PM
Excellent choice!
Ally Greer's curator insight, May 5, 2014 12:23 PM

Feature by Scoopiteer @Martin (Marty) Smith for new startup Crowdfunde

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Creating Online Community : Secrets To Creating Effective Online Communities

Creating Online Community : Secrets To Creating Effective Online Communities | Curation Revolution | Scoop.it
Creating online community is HARD. This Haiku Deck shares "behind the curtain" secrets to help you build an engaged and engaging online community.
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Today It Rained - Tips On Building Community Online

Today It Rained - Tips On Building Community Online | Curation Revolution | Scoop.it
Today It Rained - Tips On Building Community
One of my favorite lines in any movie is when Robert Redford turns to the expectant Faye Dunaway and says in…
Martin (Marty) Smith's insight:

Here are the community building tips I shared with my friend Nikol Murphy today:

* NAME the team (creates a sense of connectedness).
* Create public profiles so teammates can know each other.
* Arm the team (with a clear mission and tools).
* Reward the team (with social THANKS and a little competition).
* Learn from the team (LISTEN very carefully and creation of brand advocate teams is the fastest way to improve branding, marketing (Internet or not) and other important Critical Success Factors).

Wondering what this has to do with Robert Redford's 3 Days of the Condor? Will need to read the post for that nugget :). M

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Betty Skeet's curator insight, October 20, 2013 3:18 AM

Injecting a little playful spirit can save a working team....try something like this at work...is it possible?

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Community Is About Your Behavior, Not Your Brand Says Guru Jason Falls

Community Is About Your Behavior, Not Your Brand Says Guru Jason Falls | Curation Revolution | Scoop.it
Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
Martin (Marty) Smith's insight:

Love Builds Community & Impossible To Fake
I've seen Jason Falls speak several times and the author of No BS Social Media pulls no punches, is funny and knows how to engage an audience. Helps that hs is way more RIGHT than wrong. Here he identifies the correct ingredient to create community - LOVE. 

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Top 10 BI Trends 2015 - @Curagami Riffing @Tableau

Top 10 BI Trends 2015 - @Curagami Riffing @Tableau | Curation Revolution | Scoop.it

 Riffing Tableau
I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.

Top 10 BI Trends 2015
1. Death of Gate Keepers.
2. Social Arbitrage Creates Competitive Advantage. !!!
3. Analysis Not JUST For Analysts Anymore.
4. Rise of the Sustainable Online Community (our #1).
5. Everything Integrates (BELIEVE).
6. Cloud Things is REAL.
7. Near Real Time DOMINATES.
8. Data & Journalism Finish MERGING.
9. Mobile Matures. !!!
10. Smart Analytics Begin.

http://www.curagami.com/featured/top-10-bi-trends-2015/
Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).

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Leveraging Influential Customers: Your Most Important Online Marketing #Infographic

Leveraging Influential Customers: Your Most Important Online Marketing #Infographic | Curation Revolution | Scoop.it

As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?

Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!

Marty Note
An important Infographic and idea. At our Durham, NC based startup Curagami we see the next phase of web development as devoted to learning how to empower, listen to and benefit from the kind of leverage ONLY customers provide such as:

* User Generated Content - the most valuable content you can't buy.

* Social shares and its help with seo, traffic and profits.

* Brand advocacy and word-of-mouth advertising.

* Brand shaping via listening and curation of content created by influential customers.

Last night I realized I needed to order boxer shorts as all of this travel, I'm currently in Columbus Ohio, is putting a strain on a limited supply. Instead of buying Joe Boxer boxers I went to a site and made a cancer survivor design.

The first product I created, Poetryslam Magnetic Word Game (c. 1999), took six months and $10,000. Last night I created a line of boxer shorts for $100 and an hour of my time using drag and drop tools.

Put that experience in the context of this excellent infographic about the power of your influential customers to arrive at the game plan we suggest to B2C ecommerce and B2B content marketing partners daily:

* Create an Ambassadors Program as the foundation of online community.
* Empower Ambassadors with social tools.
* Feature great Ambassadors to create healthy competition.

* Reward Ambassadors with social listening, support and inclusion.

* ASK for help.
* Rinse and Repeat.

Find ways to listen, curate and feature your customer's input and social shares to make your online marketing easier, more fun and sustainable.


Via Brian Yanish - MarketingHits.com
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Movement Marketing with Orate.me - via @Curagami

Movement Marketing with Orate.me - via @Curagami | Curation Revolution | Scoop.it

Movement Marketing With Orate.me
Why startups create movements & community from organic fuel such as narrowing focus, winning hearts, minds & loyalty and building online community.

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Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami

Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami | Curation Revolution | Scoop.it

Haiku Decks Create Shares & Community
If we told you there was a tool that would generate 3,200 views of your content on average and produce almost 60,000 views and over 700 shares for 34 uses (of the tool) you would USE IT right? This Curagami post shares why Haiku Deck is a powerful Internet marketing tool you should start using NOW.


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The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands

The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands | Curation Revolution | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever.

Thousands, thanks to shares from friends such as @Kelly Hungerford@malek@ janlgordonand @Brian Yanish - MarketingHits.comhave "seen" the Invisible Giant of the #newseo. Have you?

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malek's comment, August 11, 2014 2:21 PM
That's what "Friends of Friends Marketing" is for
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Evolution of Web Design & Marketing Infographic via @Curagami

Evolution of Web Design & Marketing Infographic via @Curagami | Curation Revolution | Scoop.it
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.
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Brian Yanish - MarketingHits.com's curator insight, July 3, 2014 12:07 AM

Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.