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Curation Revolution
Curation is the next web revolution.
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Scooped by Martin (Marty) Smith
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People Don't BUY Brands, They JOIN Them

People Don't BUY Brands, They JOIN Them | Curation Revolution | Scoop.it
When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.
Martin (Marty) Smith's insight:

Great post that reminds us what we think is important, the feature set we stare at and work so hard to improve, matters little. Connection matters, community matters and being included or heard matters. Fascinating post.

* People don't buy brands, they join them quote comes from author Faith Popcorn.  

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janlgordon's comment, March 21, 2014 2:45 PM
Love it Marty, this is so true, great post!
janlgordon's comment, March 21, 2014 2:45 PM
Love it Marty, this is so true, great post!
aanve's curator insight, March 21, 2014 10:46 PM

www.aanve.com

 

Rescooped by Martin (Marty) Smith from People To Watch
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My TEDxRainier Talk on The Soulful Company

My TEDxRainier Talk on The Soulful Company | Curation Revolution | Scoop.it

Gideon Rosenblatt from Alchemy of Change gives an inspiring talk on The Soulful Company.


**Watch the TEDxRainier talk on ' -- a new generation of firms that won't just tap the soul, but feed it too.


Thank you Gideon for important contribution to the business community.


Selected by Jan Gordon covering "Change Through Ongoing Discussions


See video here: [http://www.alchemyofchange.net/tedxrainier/]


Via janlgordon
Martin (Marty) Smith's insight:

This @ janlgordon scoop rocked.

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Lori Wilk's curator insight, December 19, 2013 11:29 PM

We will hear more about leading from the heart.

janlgordon's comment, December 22, 2013 9:40 PM
Marty, thank you for sharing this, it's an excellent talk and Gideon is doing some very important work in the world!