Seeing Moon and Lola today at Charlotte's Digital Summit helped us realize we didn't discuss platform thinking, curating not creating content and how those ideas develop online community.
|Current selected tag: collaboration. Clear.|
Your new post is loading...
4 Principles of A Networked World
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
**Watch the TEDxRainier talk on ' -- a new generation of firms that won't just tap the soul, but feed it too.
Thank you Gideon for important contribution to the business community.
Selected by Jan Gordon covering "Change Through Ongoing Discussions
See video here: [http://www.alchemyofchange.net/tedxrainier/]
Martin (Marty) Smith's insight:
This @ janlgordon scoop rocked.