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Curation Revolution
Curation is the next web revolution.
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Killing Your Brand Easy As One, Two, Three

Killing Your Brand Easy As One, Two, Three | Curation Revolution | Scoop.it

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.

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What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck

What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck | Curation Revolution | Scoop.it
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.

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5 Great Movement Brands To Learn From - Curatti

5 Great Movement Brands To Learn From - Curatti | Curation Revolution | Scoop.it

5 Movement Brands
One important social media marketing implication is every brand needs love, advocacy & sharing. Movements not sales win hearts, minds & loyalty brands need.

* Chic-fil-a.
* Disney - Pixar.
* Red Bull.

* Red Cross.
* Coke.

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Why Brand Scores Are Key To Content Marketing - Curagami

Why Brand Scores Are Key To Content Marketing - Curagami | Curation Revolution | Scoop.it
Not all brands are created equal. Some can help your online marketing more than others. Use our Curagami Brand Score to map your content marketing for ROI.
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Bang Red Bull's Branding Lesson BLOWS UP - 400+ Shares via Curatti

Bang Red Bull's Branding Lesson BLOWS UP - 400+ Shares via Curatti | Curation Revolution | Scoop.it

This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now. Thanks to everyone who is sharing our Red Bull Branding Lesson: We Are All Media Companies Now from Curatti.com. Post has reached a potential  audience of over several hundred thousand now thanks to shares.

So down a Red Bull and let us know how your company or brand is becoming a media company!

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malek's curator insight, April 3, 6:02 PM

"Branding" Vs "Me Too",

One of the greatest confrontation in marketing wrapped up in an entertaining post. #HighFive 

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Brands Under ATTACK: 5 Ninja - ScentTrail Marketing

Brands Under ATTACK: 5 Ninja - ScentTrail Marketing | Curation Revolution | Scoop.it

Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How can you defeat attacking Ninja horde if your brand is a leader? How can you add speed and fury to the attack if your brand isn't the leader? 

Added an introduction from my friend Mark Traphagen.

Ninja are attacking brands NOW on Scenttrail Marketing:
http://www.scenttrail.com/brands-attack-5-ninjas/  

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The Most Memorable Brand Wins and Fails of 2013

The Most Memorable Brand Wins and Fails of 2013 | Curation Revolution | Scoop.it
Oreo kicked off the year with a brilliant, impromptu online ad during the Super Bowl, the success of which inspired countless other real-time marketing campaigns, many of which fell short Tech companies like Samsung and Google aired clever commercials...

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great examples to emulate and avoid here. Love Dov'e beauty sketches  and "dunk in the dark" by Oreo.

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Facebook To Brands, "Drop Dead", But Should You Close Your Facebook Page?

Facebook To Brands, "Drop Dead", But Should You Close Your Facebook Page? | Curation Revolution | Scoop.it
Is it time for you to close your Facebook brand page? Here are three important things to consider
Martin (Marty) Smith's insight:

Should You CLOSE or REDUCE Your Facebook Marketing?
Didn't know that Facebook was being such a jerk about "graph search" for brands. Not surprised to see you can buy your own list back as that is the kind of ransom Facebook has shown brands from the start. 

Interesting to see Mark Cuban takes his marbles and go home (threatening to close his Facebook pages). The article makes a good point.

 

If you have a substantial UNIQUE Facebook following you are probably stuck paying the $2. If not you may consider the cost / benefits of your Facebook marketing and arrive at where Cuban is - thinking about closing down your Facebook page (or relegating it to the "low investment" side of the fence). 



 

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What Creates Brand Loyalty? | Infographic

What Creates Brand Loyalty? | Infographic | Curation Revolution | Scoop.it
This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!
Martin (Marty) Smith's insight:

Join Brands Don't Buy Them
Agree with this infographic about what makes people loyal to brands. Brands are shorthand for contemporary life. We bundle so much meaning into brands such as Nike, Apple and REI that it would be hard to imagine modern life without these shortcuts. 

Faith Popcorn famously said people don't BUY brands they JOIN them and these "loyalty" reasons can help form a brand people want to join.  

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Yu Ji's curator insight, May 1, 2013 10:42 AM

Get your customer know you and then, don't forget to get them fall in love with you as well!!

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Video Tutorial On How To Tell Your Brand's Story Online

Video Tutorial On How To Tell Your Brand's Story Online | Curation Revolution | Scoop.it
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:

How To Tell Your Brand's Story
This post is a hands on tutorial for creating brand stories by developing UCAs (Unique Customer Aspirations) and USPs (Unique Selling Propositions). Includes a video explaining USPs. Can't create great Internet marketing without these branding building blocks.

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Return On Clicks » Content Curation Tools For Brands

Return On Clicks » Content Curation Tools For Brands | Curation Revolution | Scoop.it
Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to create an...

***** Great suggestion from Therese Torris. Many tools I know and use, but many more I've never herd of but that sound interesting and helpful. Brands need to be or become authorities.

Some brands will have the authority high ground others will need to hustle. No matter where your brand currently fits on the authority scale there is more STUFF to curate than can be comfortably managed so tools will make the difference.

BTW curation is the key to authority because you can't create enough content to achieve authority status. Google requires curation so curation it will be :). Thanks,
Marty
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Can Brands Become Money-Making Publishers Themselves?

Can Brands Become Money-Making Publishers Themselves? | Curation Revolution | Scoop.it

**** Love the idea of brands as tent poles creating their own centrifugal force. Marty ****


"Major brands are slowly discovering that e-commerce may not be the only revenue stream the digital world has to offer them."

 

Andy Nibley wrote this guest post on Wired.com; he's the CEO of Yieldex.

 

His take is that major retailers have such a big trafic they're now starting to make money not just by selling products but by selling ads to other retailers orbrands: "So here’s a fresh example of the internet’s law of unintended consequences: Corporations who never had an interest in publishing may find that there is money to be made by sharing their customers with other brands."

 

The rationale being  that ad margins can be higher than retail margins.

 

What I feel this all means is that, in our noisy Web, catching the consumer attention becomes the greatest asset of all.


Via Guillaume Decugis
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A Consistent Brand Message Using Cross Platform Promotion (CPP) | Social Media Today

A Consistent Brand Message Using Cross Platform Promotion (CPP) | Social Media Today | Curation Revolution | Scoop.it
Marketing Message consistency is getting harder and harder and more and more Important. Marty
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Martin (Marty) Smith's comment, June 21, 2012 7:43 AM
Sarah-Jayne, Ty for the rescooped and loved your interview. Just posted it to my Thank You Revolution Feed. You Rock! Thanks, Marty
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Meaning, Value, Drive in Work & Life: Dan Ariely TED Talk

Meaning, Value, Drive in Work & Life: Dan Ariely TED Talk | Curation Revolution | Scoop.it

Work and Value
Dan Ariely, author of Predictably Irrational a great book for Internet marketers, explains how meaning is more important than money in this excellent TED talk. In a series of experiments Ariely explains the delicate ballet we dance between motivation, meaning and value.

Reminded me of Daniel Pink's Drive: The Surprising Truth About What Motivates Us. This talk ties to Trendwatching's report on Demanding Brands too (http://trendwatching.com/trends/demandingbrands/ ).

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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


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Brian Yanish - MarketingHits.com's curator insight, July 23, 8:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

Karen Dietz's comment, July 23, 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Top Storytelling Brands via Marketing Week UK

Top Storytelling Brands via Marketing Week UK | Curation Revolution | Scoop.it
Top storytelling brands

Great post whose URL I couldn't get to resolve on Scoop.it so sent the link above to Pinterest.

Here is the direct URL:
http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article

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Curation Is The Next Web Revolution - ScentTrail Marketing Archive

Curation Is The Next Web Revolution - ScentTrail Marketing Archive | Curation Revolution | Scoop.it

Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.

After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.

Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.

No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.


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New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck

New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck | Curation Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".

As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.

Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.

What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.

Haiku Deck: Social Media: It's The Conversation, Stupid
http://shar.es/BcoZ1

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Rescooped by Martin (Marty) Smith from Personal Branding Using Scoopit
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Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand

Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand | Curation Revolution | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.


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malek's curator insight, April 13, 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 1:13 AM

But can you get paid?

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Digital First Business Implications - Atlantic BT

Digital First Business Implications - Atlantic BT | Curation Revolution | Scoop.it
Even brand powerhouses like Marty's old employers M&M's, P&G must realize what happens online today is most important product in a digital first world.
Martin (Marty) Smith's insight:

After scooping a Neil Ferree post about lawyers needing to accept content and social marketing I realized my 2008 Infinite Inventory, Moore's Law, Saving Ford ScentTrail Marketing post didn't go near far enough. 

This post is about difficulty of powerful branded manufacturers and widget makers have with embracing that the most important product they created today was digital and online. If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation. 

Digital First is a revolution, a revolution that never slows for anyone to catch up or understand. This revolution only knows one speed - FASTER and only happens in one time NOW.

 

Neil's post made me smile because if lawyers, traditionally the antelope at our Internet marketing waterhole, are beginning to understand the need for content marketing supported by social media surely the 7th sign is here. Better stock up on canned goods, water and plenty of content and social media marketing if we want to survive :).  

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lorrinda's curator insight, November 7, 2013 4:22 AM

"If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation"  --having a strong digital footprint is critical

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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 

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Yu Ji's curator insight, May 21, 2013 6:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

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Community Is About Your Behavior, Not Your Brand Says Guru Jason Falls

Community Is About Your Behavior, Not Your Brand Says Guru Jason Falls | Curation Revolution | Scoop.it
Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.
Martin (Marty) Smith's insight:

Love Builds Community & Impossible To Fake
I've seen Jason Falls speak several times and the author of No BS Social Media pulls no punches, is funny and knows how to engage an audience. Helps that hs is way more RIGHT than wrong. Here he identifies the correct ingredient to create community - LOVE. 

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Thanksgiving Proves How Any Brand Can Become a Publisher

Thanksgiving Proves How Any Brand Can Become a Publisher | Curation Revolution | Scoop.it
New York startup Rallyverse pushes automated content curation (RT @Adweek: How any brand can become a publisher: NY-based startup @Rallyverse pushes automated content curation.)...


Marty Note

We are all publishers now an especially TRUE statement for brands. This Ad Week article shows how easy it is for brands to become publishers.

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Rescooped by Martin (Marty) Smith from Enterprise Social Media
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Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media - Forbes

Why You Should Build Brand Loyalty Before Worrying About SEO, Especially In The Age Of Social Media - Forbes | Curation Revolution | Scoop.it
***** WOW this is a smart, smart realization tht is so RIGHT, but I never would of gotten there on my own. Great Scoop Mike!


"The social web is more than just a bunch of social networks."

 

Forbes has been crushing it lately about social media. Who'd a thunk the bastion of old-school capitalism would be one of the most reliable commentators on this new technology, especially since social media threatens how business is done today.

 

This article says, basically, make yourself relevant and Google will find you. Playing the SEO game without understanding what will really make your brand sustainable is a fool's game. A must read.


Via Mike Ellsworth
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Mike Ellsworth's comment, March 1, 2012 10:16 PM
Thanks for the rescoop, Marty! Forbes so gets it, and this message is important for lots of enterprises to understand.
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As Print Media Embraces Video, So Must Brands

As Print Media Embraces Video, So Must Brands | Curation Revolution | Scoop.it
Increasingly print news media are embracing video in the online arena and that further heightens the need for brands to use online video as a way of telling their stories.


Video tsunami is coming. Marty

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