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Curation is the next web revolution.
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Scooped by Martin (Marty) Smith
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The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video]

The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video] | Curation Revolution | Scoop.it

Silo Effect Interview
Great Fareed Zakara GPS interview with author and social anthropologist Gillian Tett today. Tett's book, The Silo Effect, sounds like a must read for web marketers. 

I ordered my copy today in anticipation of my drive to Columbus in a few weeks. Tett sounds like a web marketer when she explains the importances of THINKING and the value of random collisions.

Efficiency, the mantra of so many businesses today, can speed up the silo effect Tett explains. Successful web marketing takes a village. Silos are your enemy.

As we note in out riff on the interview on Curagami (http://www.curagami.com/silo-effect-fareed-zakaria-interview/?v=7516fd43adaa )  web marketing is highly tribal and easy to judge the wrong thing as important. As an Ecommerce Director I used to tell my team, "We are going to fly the plane right into the side of a mountain and feel good about the entire way in". 

That "Marty saying" was a nod to the web's complexity. Best to judge less and randomly collide more. Great interview and we will report back on the book. If you've already read Tett's book The Silo Effect let us know what you think.  

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How To Create Product Principles (aka Product Manifesto) for Product Managers

How To Create Product Principles (aka Product Manifesto) for Product Managers | Curation Revolution | Scoop.it
Example of best practice to create a Product Manifesto or Product Principles to guide product development.
Martin (Marty) Smith's insight:

Inspired Helping Cure Cancer
I'm reading Marty Cagan's book Inspired to help create http://www.curecancerstarter.org. Marty is a founding partner of the Silicon Valley Products Group and book is excellent.

Why would a Consumer Products Goods brand marketer who has created more than 10 products need to read a book about inspired product creation? Two reasons including being a marketer today means you never STOP learning and I've never created a TECHNICAL product.

Sure I created FoundObjects.com (now RIP sadly) in 1999, but life was so different THEN than now. Getting Marty's take on the process of creating a product in today's social, mobile world is helping wrap my mind around the task at hand.

This section on creating a Product Values Manifesto is something I will do for Cure Cancer Starter. This link actually goes to examples.

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Panicos Kamasia 's curator insight, April 28, 2013 4:27 AM

Example of best practice to create a Product Manifesto or Product Principles to guide product development.