Curation Revolution
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Curation Revolution
Curation the next web revolution.
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Got Authority? Become A Site Google Respects

Got Authority? Become A Site Google Respects | Curation Revolution | Scoop.it

Great tips from Curagami co-founder Phil Buckley (@1918) about how to create the authority your site needs to please the Google gods: http://www.curagami.com/featured/becoming-worthy-of-rank-authority/



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8 Benefits of Niche Marketing [4 from Scenttrail]

8 Benefits of Niche Marketing [4 from Scenttrail] | Curation Revolution | Scoop.it

Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche..

Marty Note
This post includes 4 benefits of "Niche Marketing" or focusing your business on a segment or persona group that may have emerged "organically". Here are their 4 benefits:

1. Increased Profits


2. Reduced Marketing Costs


3. Greater Trust and Credibility


4. Reduced Competition


Here are 4 more benefits of finding your niche:


5. Content Marketing Is An Option.


6. Easier To Become An Authority.


7. Winning Hearts & Minds More Likely.


8. Coherent Multi-Channel Possible & Cheaper.


No one can effectively content market to more than about 3 things. The fewer things you want to become an authority on, from Google's perspective, the easier it is to understand you.

Google's "spider" deals in math. If your "math" is consistently about X then you stand a chance of becoming an authority on X. Authority status is earned not created. By narrowing your content marketing to a niche or even a niche of a niche you may WIN where you had no chance of winning further up the food chain.

Today’s marketing demands people love you with the expression of that love being their willingness to use their personal brand in your favor. The trap is the more you want to be loved the less likely you are to be loved,


so narrowing your niche and being true to your expertise, passion and love makes it more likely those values will be returned by customers.

Coherence is an overlooked benefit of narrowing your focus.


Coherence in this crazy multi-channel world is a challenge. Your marketing needs to live on a website, social networks, email marketing and video marketing to name just a few of the “channels” a contemporary business demands. Coherence of message and channel is easier when your narrowcast.  


Via Stefano Principato, massimo facchinetti
malek's curator insight, February 13, 2014 6:14 AM

Coherence is a flashy word.

Let's remember the fact  that for each digital marketing solution you must come with specific data collection JavaScript tag language, then define terms differently as to what constitutes a visitor, a page, an event, a conversion, shopping cart activity, or transactions

No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.

Go Viral Exposure's curator insight, February 14, 2014 12:19 PM

Here´s a good post about the Benefits of Niche Marketing http://buff.ly/1bvuC5A by #kristamoon

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Come The Revolution Power & Influence Spreads To "Citizen Influencers" via @Bill_McCann

Come The Revolution Power & Influence Spreads To "Citizen Influencers" via @Bill_McCann | Curation Revolution | Scoop.it
Find and engage digital influencers. You may be used to turning to the traditional press but there are more cost-effective methods today.
Martin (Marty) Smith's insight:

Trust & Citizen Influencers
This is a great post that reminds me of a book I read ten years ago called Citizen Marketer. Trust is upside down. We trust those perceived to have the LEAST to gain. We trust our friends.

This trend is one of the driving pistons of our Triangle Startup Factory funded startup called Curagami. We see the conversation as the new link. Conversations, unlike links, need to be tuned to PEOPLE and ENGAGEMENT more than a search robot.

Conversations matter, but so do our trusted guides. No one can know everything, so we depend on delegating knowledge to friends. My friend and Curagami co-founder Phil Buckley is my SEO source. Mark Traphagen, another friend and well known G+ evangelist, is my G+ source.

By ELIMINATING things we must know other than at a macro level we create a winning strategy that stays just ahead....at least when everything goes well (lol).

The subtext of this excellent share from Bill McCann (@Bill_McCann) echoes the importance of community, brand advocates and extending your network daily.

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Thought Leaders Share Content Marketing & Curation

Thought Leaders Share Content Marketing & Curation | Curation Revolution | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."

 

Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."




Via janlgordon, axelletess
janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)