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Curation is the next web revolution.
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The New Marketing: The Ask, Give, Share and Commons via ScentTrail Marketing

The New Marketing: The Ask, Give, Share and Commons via ScentTrail Marketing | Curation Revolution | Scoop.it

Papa and Marketing Got A Brand New Bag
This post is about the triptych of The Ask, The Give and The Share and how those marketing actions create The Commons.


The Commons, that special place where the sum is greater than the parts. The commons is where the Holy Grail of authority lives, where we collaboratively compete and all of our Google dreams are answered,

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Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan]

Why Your Web Content Is On A Hero's Journey: Content Marketing That Gets Buyers [Chris Brogan] | Curation Revolution | Scoop.it
You can write for your idea-spreaders, and you can write for your buyers.

One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
Martin (Marty) Smith's insight:

This piece by Chris inspired me to write about how all web copy is on a Hero's Journey on Google Plus:

https://plus.google.com/u/0/102639884404823294558/posts/2jXTLKhxqTx 

My First Reaction Notes
Great Chris Brogan article explaining how to write content that makes your customers the hero. I also love the "never waste content without an ask of some kind". We are in the Call to Action business; to forget to ask is to waste your content marketing. 

Types of asks:

* Ask to join a list.

* Ask to amplify your ideas with their take.

* Ask to buy something.

* Ask to read something else, something related.

* Ask for comments.

* Create a poll or a survey and ask specific questions.

* Ask to be LIKED or shared.

* Ask for support.

* Ask for trust (can be very powerful).

* Ask for help (admit you don't know it all).

 

That last bullet, ask for help, may be controversial. Don't you want to appear to have all the answers if you are selling your consulting services to other business? No one can know it all. People are smart. They want to work with people like them. 

Admitting to being human only helps and strengthens your case. I don't like wimpy copy, but admitting you are unsure of something isn't wimpy (if done right). Collaboration is about knowing your strengths AND weaknesses and collaborating to contribute one and buttress the other. 

Great Chris Brogan article on how to write content that makes potential buyers actual partners and collaborators.  

 


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Internet Marketing - Future Is About The Share

Internet Marketing - Future Is About The Share | Curation Revolution | Scoop.it

2 Examples of The Share
The future of Internet marketing will be about The Ask, The Give, The Share and The Commons Revolution. Here are two examples of the power of the share.

One example, created on the base of a failed contest, increased Pinterest followers 636%. Another turned a free fall in members of The Marketing Revolution's Scoop.it feed around and increased followers by 200%.

Great benefits, but the GAIN is only half the story. Gains were made even as input and so content creation costs were cut. What is the value of increasing the value of your content marketing even as you lower costs?

The POWER of the Share.

 

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Neil Ferree's comment, July 4, 2013 4:58 PM
I've been touting https://www.google.com/search?q=Social+Shares+is+the+New+SEO
ever since Feb 2011