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8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Curation Revolution | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

Be specific & BIG NUMBERS are great ways to be specific.

Be branded – take advantage of existing brands such as Shades of Grey.

Be topical – March is “fashion week” in NYC and both magazines have extensive features.

Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 

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malek's curator insight, March 18, 6:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.

janlgordon's comment, March 21, 11:45 AM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight, April 9, 12:13 PM

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.

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6 Tips From Former Vogue Editor DIANA VREELAND For Content Marketers

6 Tips From Former Vogue Editor DIANA VREELAND For Content Marketers | Curation Revolution | Scoop.it

Diana Vreeland - The Eye Must Travel Movie
This movie about former Vogue editor Diana Vreeland is fascinating. Stay with it as it begins slow, but it picks up momentum and ends up sharing some secrets only a Vogue editor of Vreeland's statue could ever know such as:

* When Truth & Legend Conflict, Print the Legend.
* Don't depend on others to create "legends", create epics yourself.
* Editing means creating something readers "can't get at home".
* Travel shifts your paradigm, so travel far and wide.
* Visuals must STOP and shout LOOK AT ME (never boring).
* KEEP GOING, never slow down or stop.


That last bullet speaks to Vreeland's firing from Vogue and ending up at MET as a Special Fashion Consultant for the Met's "Costume Institute" at 70.

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Deanna Dahlsad's curator insight, February 16, 1:11 PM

These tips, of course, depend a lot on the industry you are in, whether you need to be trusted (esp. that legend thing), but a good read.