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Curation Revolution
Curation is the next web revolution.
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Must Follow FOMs (Friends of Marty's) Added To Search For Blue Oceans

Must Follow FOMs (Friends of Marty's) Added To Search For Blue Oceans | Curation Revolution | Scoop.it

Must Follow FOMs
Must Follow Friends of Marty's added to +Curagami's FedEx Preso 1st page of Appendix (http://shar.es/1g8FT5 ) includes great curators and friends from Twitter, Scoop.it and G+. Thanks to all for being great FOMs (Friends of Martys).

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Rescooped by Martin (Marty) Smith from Business in a Social Media World
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Visual Guide for Social Media Networks [INFOGRAPHIC]

Visual Guide for Social Media Networks [INFOGRAPHIC] | Curation Revolution | Scoop.it

This great infographic features tips for Facebook, Twitter, Google+, YouTube, LinkedIn, Flickr,  Pinterest, Instagram, and Vine.


Check it out at http://www.pagemodo.com/blog/the-2014-visual-guide-for-social-media-networks-infographic/


------------------


Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
Martin (Marty) Smith's insight:

Great tips and factoids in this SMM summary infographic.

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No Boxes's curator insight, November 10, 2014 1:35 PM

Tips for using #social media platforms.

Nine0Media's curator insight, November 10, 2014 3:08 PM

#SEOLocal #SocialMediaTools

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 11, 2014 3:27 AM

Some of the figures in the data can be mind boggling. 350 million photos a day?

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Why Your Website Needs A MacGuffin - via @Curagami

Why Your Website Needs A MacGuffin - via @Curagami | Curation Revolution | Scoop.it

Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.

Website MacGuffins Include:

  • Free Shipping.
  • Prevalent & Easy To Find Email List.
  • About Page.
  • Relevant Content.
  • Reviews.
  • Trust Marks (Visa, MasterCard for example) in cart.
  • Terms of Use.
  • Satisfaction Guarantee.
  • Social Share Buttons especially Twitter and Facebook.


What are your website's MacGuffins?

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Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News]

Twitter Rocks TV: Partnership with Fox, ESPN [Good News, Bad News] | Curation Revolution | Scoop.it
Los Angeles Times
Fox, Twitter team up to promote TV shows, sell ads
Los Angeles Times
On Tuesday, ESPN and Twitter plan to announce they are expanding their partnership.
Martin (Marty) Smith's insight:

Live Events & Social Media
Love this quote:

"Social media is a fantastic complement to compelling, live television content," said Toby Byrne, president of advertising for Fox Broadcasting Co. "Not only is it a great marketing tool for us ... [it also] opens up additional ways for us to connect brands with our audience."

Duh! This new partnership is a victory and a defeat. Victory because it signals brands are getting social media. Defeat because the new partnership seeks to make social media just another push network.

Let's hope people smart enough to realize social media can rock live events also understand "live event" means there are threads that should be followed instead of simply pushing more disconnected ads at us.

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Free Google+ And Twitter Marketing Metric Tools

Free Google+ And Twitter Marketing Metric Tools | Curation Revolution | Scoop.it
So you've got what you think is a relatively successful social media campaign going – but how do you know? What statistics do you go by? Simply having a
Martin (Marty) Smith's insight:

Great free tools I'd never heard of on this Business 2 Community post.

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Rescooped by Martin (Marty) Smith from Curation & The Future of Publishing
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Marty's SEO Triptych: New SEO Rules in a Content Marketing World

Marty's SEO Triptych: New SEO Rules in a Content Marketing World | Curation Revolution | Scoop.it
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
Via Guillaume Decugis
Martin (Marty) Smith's insight:

After writing this response to Snow's article and Guillaume's response I realized it finishes a group of 3 pieces on SEO:

A. SEO and Data Got A THING Going On.
B. Etropy Is Creating Web 3.0 Under Our Noses
C. Google and Data Got A Thing Going On (Below)

Google and Data Got A Thing Going On
I agree that we've moved close to a more true meritocracy, but I'm not as far as Snow or Guillaume. Google's influence remains very significant in who sees what in search, and search still controls the purse strings.

If Google didn't float their index they would have rapidly become irrelevant. By floating, by removing the absolute TRUTH of the game so well described, the game changed in ways ONLY Google can understand.

Look at the Not Provided numbers now climbing close to 50%. While Google says they made this move based on security it is clear to anyone with a brain that Google's desire is to float more than their index. If you can't find absolute reference in your own Google Analytics then something fundamental has changed.

In fact many things have changed including:

* We live floating on a Sargasso sea now never reaching shore.

* Algorithms and predictive models will rule our future.

* Algorithms and predictive models were always going to rule.

* Google controls LESS and makes MORE.

* Mobile is DISRUPTIVE in the short run.
* The longer the web is alive the more local it becomes.

These last two bullets are the engine of the current discontent. Google's brilliant move to float the index would seem to be a direct response to the chilling amount of User Generated Content (UGC) being created, but, in reality, the float was in the works well before it was clear social would rule.

Floating the index allows control to be harvested by Google and Google alone AND potential ad inventory moved from X to infinity. Now you can see why Not Provided was so necessary. Without the obstruction any website could model the float. The more advanced websites such as Amazon will model the float and continue to create larger and larger continents within the Sargasso sea.

Finally, let's discuss Snow assertions. Yes the world is undeniably more popular and populous. There is MORE and it is being organized, at least to some significant degree, by social signals. The thing you don't get from Snow's graphics is the flocking and emergent behavior of those signals.

Read Bursts by Barabasi and you come away with an understanding that a. we are not as unique as we think and b. we tend to flock or tribe into packs and clusters. What happens when you are playing in a field and it starts to rain? Everyone who was playing runs for cover (flocking behavior in response to specific stimuli).

The web only SEEMS massively random. In fact, for those "psycho-historians" to borrow a term from Isaac Asimov capable of seeing and patterning the BIG DATA being produced the world quickly smooths into patterns.

This is why Amazon has 1.4B pages in Google's index. At that level, many times even CNN.com one of the sites that must have the highest amount of unique content, there is clearly a new game being played. Snow and Guillaume are discussing the cosmetic layer we have influenced with out UGC social signals.

Behind the cosmetic layer there is still flocking behavior-herding traffic into huge divots created by Facebook, Amazon and Twitter. Zuckerberg correctly and foolishly identified the game as a play for infrastructure.

Mobile is disrupting the massive investment in status quo infrastructure by the web's biggest players AND it is eroding margins. Margins ARE ALWAYS slim in the beginning. I remember when Amazon was new they were everywhere, would give you free shipping, wash your car and bring you a pizza for an order. AND Amazon was buying just about at retail for about the first year.

I was a wholesale distributor then (1993 - 1999) and we couldn't figure out what Amazon was doing. What we didn't realize was Amazon wasn't playing the same game we were. Amazon could have cared if they made a dime then. They wanted the NAMES on their FILE. NAMES = POWER. NAMES = MONEY.

Snow and Guillaume are both RIGHT and WRONG. They are right that our rebellious use of social signals has wobbled the web's surface and mobile is creating a wobble in infrastructure. They are wrong because, in the end, the math always wins, the patterns will emerge and scale will harvest the crop.

As we eat we will feel more HEARD and IN CONTROL when in actual fact that feeling may be mostly an illusion. At the infrastructure level what was once 3 players may expand to 8 to 10 as the telcos elbow their way in, but the principle is the same just the players are a tad different.

The good news is the unrelated game for artifice does feel over with Panda. I think of Panda a little like my mom. My mom knew how reluctant I was, as a teenager, to clean my room. She knew the pattern so well she didn't have to actually see the room to know its state. Google's Panda is an algorithmic mom. They have power distributions on every element of your website (including expected UGC). Violate those means and you will be sent to Siberia. Why?

Because the math always wins.

 

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Rescooped by Martin (Marty) Smith from The 21st Century
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How Much Is a Tweet Worth?

How Much Is a Tweet Worth? | Curation Revolution | Scoop.it
How much is a tweet worth? The question has an almost koan-like quality.

***** Tweet is worth less than I think and more than I know. Marty
Via Dr. Susan Bainbridge
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Does Your Branded Franchise Need Its Own Social Media Strategy?

Does Your Branded Franchise Need Its Own Social Media Strategy? | Curation Revolution | Scoop.it

Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .


Via David Blundell, Khaled El Ahmad
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My First Scoop.it Pic & Why Visual Marketing Rocks via @Scoopit

My First Scoop.it Pic & Why Visual Marketing Rocks via @Scoopit | Curation Revolution | Scoop.it
Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
Martin (Marty) Smith's insight:

Too Good! My first Scoop.it Pic. Thanks to @Guillaume Decugisand kudos to @Scoop.itteam and a great content curation tool gets better.

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Twitter Tips and 2 Questions - via @Curagami

Twitter Tips and 2 Questions - via @Curagami | Curation Revolution | Scoop.it
There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
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Honda Uses Vine To Triple Twitter Engagement

Honda Uses Vine To Triple Twitter Engagement | Curation Revolution | Scoop.it

Great use case for Vine and another video tsunami example. 


Via Tim Spencer
Martin (Marty) Smith's insight:

Cool use of Twitters Vine ( a tool that I haven't used because 6 seconds on an endless loop just seemed annoying. 

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Digital Big Dogs Want Your Ears, Here's Why from CNN

Digital Big Dogs Want Your Ears, Here's Why from CNN | Curation Revolution | Scoop.it
Sydney Morning Herald
Why everybody is building a Web music service
CNN
After days of speculation, Twitter on Friday rolled out a Web page for Twitter Music.
Martin (Marty) Smith's insight:

Web Music Service Engagement Rules
Imagine Spotify's engagement and time on site numbers. They must be staggering. Apparently every other digital Big Dog is imagining how they can create a web music service too says CNN.

Twitter announced and launched a "Trending" music service yesterday and this post outlines how each of the majors (except for Facebook strangely) all have plans to attack your ears.

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