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Curation is the next web revolution.
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Stop Solipsistic Marketing - 10 Tips via @Curagami & Curatti

Stop Solipsistic Marketing - 10 Tips via @Curagami & Curatti | Curation Revolution |
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:

Tips On Curagami
1. Follow more followers.
2. Value & Curate User Generated Content ( #ugc ).
3. Find Your 1% Contributors & Give Them JOBS.
4. Follow & Brand Customers (like Red Bull Branding Lessons )
5. Gamify UGC.

Tips 6 -10 are on Curatti

6. Build Community.
7. Curate 90%, Create 10%.
8. Create An Ask.
9. Use new #marketingchannels like #crowdfunding .
10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck,  &  

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Content Curation and SEO Response - ScentTrail Marketing

Content Curation and SEO Response - ScentTrail Marketing | Curation Revolution |

What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.

Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.

That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.

I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M

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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Curation Revolution |

Top 10 Scoops By Clicks

1. Future of Markeing [Infographic] 

2. 21 Content Types We Crave

3. SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. New SEO vs. Old SEO Smackdown [Infographic]

5. How and Why Google Killed Long Tail of Search [Infographic]

6. 12 Experts Share Top Cureation Tips

7. Why Content Gets Shared: Social Mentions Study

8.  The Content Marketing Mix [Infographic]

9. Six Ways To Expand Your Social Media Reach [Infographic]

10. Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.

Have decided to extend into a Top 10 Scoopit Conversion Stdy combing Top 10s from each of my 12 feeds. Learn more:

David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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Scoopit and Content Marketing Analysis

Analysis of two years of Scoopit use to curate and create content marketing.
Martin (Marty) Smith's insight:

Had fun creating a series of charts showing how each content marketing feed created on make a contribution to a tapestry of content marketing.

Brian Yanish -'s curator insight, May 5, 2013 8:46 AM

Thanks Marty for sharing.

SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). 

We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.

Marty, I know you and I have never met in person but via and social sharing we are connected. Interesting how business is changing.

Martin (Marty) Smith's comment, May 5, 2013 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.

In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving's success :).M
Susan Kay Daniels's curator insight, May 19, 2013 11:17 AM

I've had such a wonderful time bring new traffic to my site and meeting new friends on I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative.



Susan Daniels

Social Media Marketing MEGA Resources

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I Scoop Therefore I am: 3 Reasons To LOVE Scoopit

I Scoop Therefore I am: 3 Reasons To LOVE Scoopit | Curation Revolution |

I Scoop Therefore I am. 3 reasons to love for your company, brands or personal brand. 

Martin (Marty) Smith's insight:

3 More Reasons @Scoopit ROCKS

Speaking to Andrea of Top Of Mind PR the other day about two of my favorite things - @CureCancerStart and Scoopit - I realized something. I realized how far my content curation and creation has traveled in such a short time. 

I found 3 more reasons I love during our call:

1. Community is a community of rock star curators willing to share, teach and interact. If I've traveled some distance in my ability to create and curate content then it is because of lessons learned from Robin Good, Michele Smorgan and Karen Dietz. 

2. Real Time Fast Feedback's analytics are amazing and instructive. You have to be able to wield a machete since the data is BIG, but hidden inside the forest is amazing content marketing truth. Another big reason I've learned to be a better curator and content creator is thanks to's analytics. 


3. Benefits of the Commons
I wrote about the Commons Revolution recently ( ) and I've created a feed dedicated to the idea of the commons ( ). I just witnessed an example as my feed outranks my post. 

The idea of the commons is WE contribute so the commons can return that contribution BECAUSE any commons will be more likely to become a hub than any website. Commons scale User Generated Content and they ping Google constantly. has more than 43,000 inbound links because they have thousands of contributors all hoping to drive social traffic into their piece of the commons. 

Other social nets look like commons but don't walk the talk. They don't pay back the contributors preferring to keep the benefits mostly to themselves. When using one of these pseudo-commons tools YOU must extract value and send it to yourself. and Slideshare are real commons built to help their contributors. KUDOS to the team, a nicer group of genius menshes you will never meet. 


Giuseppe Mauriello's comment, April 24, 2013 2:29 PM
LOL...Great curation is more other!
Pascale Mousset's comment, April 24, 2013 6:36 PM
Great Scoop Marty ! You re right
Therese Torris's comment, April 25, 2013 4:49 AM
Right on, Marty !
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5 Under Used Secret Internet Marketing Weapons Hiding In Plain Sight

5 Under Used Secret Internet Marketing Weapons Hiding In Plain Sight | Curation Revolution |

Exclusive Content for Curation Revolution ( ) on

Marty Note

I've been on vacation this week. When on vacation your mind starts to cycle differently. Today my mind was thinking about things I know are secret weapons, things that are sitting there waiting for someone to understand well enough to use for good purpose (hopefully). Here is my list of 5 weapons in waiting: 

1. The Keyword Tag

When we move to a semantic web the lowly tag will be our guide. We will learn to tag things fast with clear hierarchy and connection across a galaxy of content. Those who can tag will be able to curate and create an order of magnitude more content so the skill will go Darwin and become an epidemic.

2. The #Hashtag

If keyword tags are powerful the #Hashtag has super powers. Since #hashtags are attached to one of the best real time search engines, Twitter, the hashtags largely under utilized POWER is begging to have a hybrid brain, enough left brain to understand mixed with enough right brain creative to know what to do, to pick the #hashtag up and make it sing a special song.

3. (

Perhaps the best of the "do more with less" tools ( ) combines the power of the tag and #hashtag with magic, with the ability to create a beautiful auto-magazine with minimal curation and oversight. The opportunities for feedback and interaction are so expanded by @SmallRivers tool that the first group to really know how to plug and play Paper.lis across their segments and keywords will be dangerous.

4. The Mobile App

Google reported lower than expected earnings this week ( showing a loose brick in the dam. For the first time ever the number, in absolute terms, of searches DECREASED.

This is HUGE as it is the realization of the Mobile First movement ( ). Mobile represents a viable shadow government and it is creating havoc for the digital mafia (Facebook, Google, Amazon). No one knows what is next, but it is going to be DIFFERENT and MOBILE.

5. ( )

The brilliance of the strategy is coming into view. knows we need a hub to clean up our social mess. is waging an intelligent campaign to become the way we organize every other social tool, content and site.

The people who made the real money in the gold rush in the 1800s? Not the miners. If you dollar cost averaged all of their "killings" across all the chasers the miners made little. The people who helped the miners get organized, file claims and provided the pitchforks made the real money.'s strategy to sell digital pitchforks is brilliant, intelligent and I like using their pitchfork more and more (something that can't be said for most pitchforks that tend to create the opposite reaction). 

Now back on vacation for one last weekend :). 

Related Reading: 5 Magical Do More With Less Curation Tools  

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20 Favorite Content Curators on Are #MustFollows

20 Favorite Content Curators on Are #MustFollows | Curation Revolution |

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish -

@Karen Dietz


@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat -

@Neil Ferree

@Jesús Hernández

@Peg Corwin

malek's curator insight, June 24, 2014 11:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 2014 3:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 2014 6:21 PM

Possible Inspiring readings for Summer Vacation...

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5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | Curation Revolution |

Sharing Our Secrets
Any secret has at least two parts. TOOLS are one part ofour content curation secret and how we knit these five "secret" and highly disruptive tools into a content and social marketing engine the other part.

5 Scret and Disruptive Content Curation Tools

  • Haiku Deck.
  • Pinterest.
  • Gplus.

Used one way these tools are harmless, used another they become a RPG capable of launching bombs sure to disrupt any busines segment. 

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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Curation Revolution |
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Martin (Marty) Smith's insight:

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish -'s curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 

My thoughts on how old content media producers need to evolve.

Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.


The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 


The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.

They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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Scoopit and the Lean Content Movement - Atlantic BT

Scoopit and the Lean Content Movement - Atlantic BT | Curation Revolution |
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Martin (Marty) Smith's insight:

Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 

Ken Morrison's comment, April 27, 2013 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
Martin (Marty) Smith's comment, May 1, 2013 9:04 AM