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Curation Revolution
Curation is the next web revolution.
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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules - Curagami | Curation Revolution | Scoop.it

Building Online Community
The Uber Goal of all online commerce and B2B sites is creating online community. Few KNOW that is the UBER GOAL, but it is, trust us. Because when everything is social community rules.


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Successful Social Media Managers Need These 4 Traits

Successful Social Media Managers Need These 4 Traits | Curation Revolution | Scoop.it

Grace & Social Media Marketing (Scenttrail Notes)
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Today you need "social skills" such as:

1. In-person and online social grace (agree! very important).

2. Editorial/journalism skills (Need to know how to tell a great story).

3. Understanding of channel diversity (Who has KLOUT in your space?).

4. General pop culture awareness (YES, if it is HOT you need to be ON IT riffing reasons why your content is related and relevant).

Great post on the "new" skills needed to make #smm work. Great share by @Cendrine Marrouat - SocialMediaSlant.comvia her Paper.li.

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10 Ways to Get The Most Out of LinkedIn

10 Ways to Get The Most Out of LinkedIn | Curation Revolution | Scoop.it
Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
Martin (Marty) Smith's insight:

My friend and ace realtor @Bill Gassett recommendations I take :). Marty

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Bill Gassett's comment, March 24, 10:02 AM
Thanks very much for sharing @Martin (Marty) Smith! I hope things are going well for you.
Bill Gassett's comment, April 2, 3:40 PM
Thanks for sharing @Frank J. Klein!
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Top 10 BI Trends 2015 - @Curagami Riffing @Tableau

Top 10 BI Trends 2015 - @Curagami Riffing @Tableau | Curation Revolution | Scoop.it

 Riffing Tableau
I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.

Top 10 BI Trends 2015
1. Death of Gate Keepers.
2. Social Arbitrage Creates Competitive Advantage. !!!
3. Analysis Not JUST For Analysts Anymore.
4. Rise of the Sustainable Online Community (our #1).
5. Everything Integrates (BELIEVE).
6. Cloud Things is REAL.
7. Near Real Time DOMINATES.
8. Data & Journalism Finish MERGING.
9. Mobile Matures. !!!
10. Smart Analytics Begin.

http://www.curagami.com/featured/top-10-bi-trends-2015/
Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).

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Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline

Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline | Curation Revolution | Scoop.it

Social Shopping
This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).

If you would like to help PLEASE DO SO (lol). Many ways you can help including:

* Writing content to be included.
* Suggesting resources.
* Suggesting great interviews.
* Reading and editing (need lots of help there :).

I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help) 

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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution | Scoop.it
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Google Plus Real Estate Following - Build One In 7 Easy Steps via @massrealty [great tips for anyone]

Google Plus Real Estate Following - Build One In 7 Easy Steps via @massrealty [great tips for anyone] | Curation Revolution | Scoop.it

If you are serious about growing your Google Plus following -- and actually gaining some clients from the platform -- you should be doing these seven things:

* Share Great Content.
* Interact with Others.
* Forget your listings.
* See out those with authority & influence.
* Expand your content offerings.

* Join Real Estate communities.
* Build a business page.

Marty Note
My friend Bill's post about how to create a G+ Real Estate following apply to anyone needing to build a following for anything. How we sell stuff is different now and getting more so everyday. Bill is a leader in real estate, content marketing and social media. He took to Scoop.it like a duck to water.

Martin (Marty) Smith's insight:

Great share from my friend Bill Gasset a

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Bill Gassett's comment, September 23, 2014 4:21 PM
Thanks very much for sharing Marty!
Bill Gassett's comment, September 24, 2014 7:42 AM
Thanks for sharing my Google Plus advice Mark!
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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


Martin (Marty) Smith's insight:

add your insight...


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Brian Yanish - MarketingHits.com's curator insight, July 23, 2014 8:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

Karen Dietz's comment, July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Social Media Tipping Point Is Behind Us...Maybe @Lays Tweet For Swag

Social Media Tipping Point Is Behind Us...Maybe @Lays Tweet For Swag | Curation Revolution | Scoop.it
Social Media Tipping Point Is Behind Us: Lays Puts Tweet For Swag on  Bags of Chips & Needs Curagami Because ....
Yesterday I noticed a bright red banner… - Martin W. Smith - Google+
Martin (Marty) Smith's insight:

We know Social Media is a CONVERSATION. One of my most popular @HaikuDecks is It's The Conversation Stupid (http://shar.es/MmhkM). At first I took Lays "Tweet For Swag" campaign as a sign we are beyond the social media tipping point.

Now, almost an hour after 4 @Lays tweets with no response I think maybe not so much. As I noted in this G+ post maybe the day BIG BRANDS wake up and listen more than they talk is the 7th sign and the end of the world is moments away. Let's hope NOT.

I noted our Triangle Startup Factory funded startup Curagami (http://www.curagami.com) could help and YES that's a tad self serving, but Big Brands think they are creating community today. Actually they wouldn't recognize a true online community if it walked up and introduced itself.

"We sell chips," woiuld surely be their retort. We KNOW THAT and would like to interact with you Mr. Frito or Mr. Lays...you truly and honestly IN or are you just trying to stuff more chips down our throat? BBQ if you are stuffing :). 

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Conversations Are The New Money & Here's The New Money Math - via @Curagami

Conversations Are The New Money & Here's The New Money Math - via @Curagami | Curation Revolution | Scoop.it
Every online transaction started with a conversation and that why conversations are the new money and the rocket fuel creating the New Ecommerce Revolution.
Martin (Marty) Smith's insight:

This post shares a favorite metrics approach - model by isolating and assigning. I like to create models by marketing channel that assigns 100% of costs and sales in order to defeat the attribution monster.

The attribution monster exists because the web is so dynamic knowing who did what and why is difficult. Many things go into moving customers from visitors to buyers so accurate attribution is a myth.

Instead of trying to make web numbers make 2 + 2 = 4 sense I suggest isolating and assigning and then comparing. When you isolate and assign and then compare you see the FABRIC of the tapestry we lucky few Internet marketers weave.

Instead of attempting to assign attribution, something akin to putting a scarf on a raging bull, I like to make attribution moot by modeling around it (explained more deeply in the linked post).

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Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+

Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+ | Curation Revolution | Scoop.it

This GPlus Post discusses how to avoid the lemmings traps so many Internet marketers follow the leader into. The post also shares @MarkTraphagen's brilliant idea - use the not yet competitively frenzied G+ environment as the HUB of all your Internet Marketing. 

Sure I know we've been preaching TAPESTRY and I've been preaching that too. We are somewhere NEW and DIFFERENT now. The TIME it takes you to catch your competitors on Facebook and Twitter CAN'T GENERATE ROI.

You may win the battle, catch up on Facebook and lose the war. Don't do that. Look for BLUE OCEANS, places like G+ and video marketing (and those two ideas are related thanks to hangouts) where setting up a "virtual positive cycle" means in a short amount of time you will get MORE with LESS.

Don't duel in the sun just because everyone is doing it.  

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How I Became The Most Followed Nobody In Finland via @JaanaNystrom

How I Became The Most Followed Nobody In Finland via @JaanaNystrom | Curation Revolution | Scoop.it

@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.

Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:

* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.

Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?

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Suvi Salo's comment, April 14, 2014 2:28 PM
Thank you for recommendation.
malek's curator insight, April 14, 2014 4:35 PM

 I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion.