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Curation Revolution
Curation is the next web revolution.
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Scooped by Martin (Marty) Smith
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Reputation Management Is Changing - Radian6

Reputation Management Is Changing - Radian6 | Curation Revolution | Scoop.it
Social Media Monitoring and Engagement...

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*** I keep coming back to radian6, a ORM (online reputation mangement) tool set that manages BIG DATA and has another side, a more marketing / brand deveopment side, that is cool and rarely exploited to full potential. As we News Jack everything and respond to a constant NOW there are some things we need to curate such as the organic nature of brands best accomplished in some alchemist way, some secret way with a tool meant for other things (like radian6 I'm thinking). Marty

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Rescooped by Martin (Marty) Smith from Social Media Monitoring Tools And Solutions
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Salesforce Unveils Social-Media Monitoring

Salesforce Unveils Social-Media Monitoring | Curation Revolution | Scoop.it

Salesforce.com unveiled tools to help companies monitor what people are saying about their brands on Facebook and Twitter, and organize marketing campaigns on such services, the software maker's latest bet that social media will remain relevant to businesses.

**** Having worked with Radian6 (current leader in online reputation management or ORM) over the last week I can tell you monitoring is NOT easy. Be interesting to see if a non-reputation management company can throw enough IT power at a BIG data problem. Marty


Via Antonino Militello
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