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The Rise of Q&A Marketing - Curagami

The Rise of Q&A Marketing - Curagami | Curation Revolution | Scoop.it

Rise of Q&A Marketing

One of the biggest trends we've seen in 2017 is the Rise of Q&A Marketing. It's not hard to see why either. Amazon's Echo and Google Home point to the coming Internet of Things (IOT).

 

Once that tsunami hits Google's currency - searches fueled by questions and answers - becomes universal, ubiquitous, and demanding. New information architecture and really understanding what "responsive design" and "mobile first" really means is the least of what we'll need to understand as our content marketing and websites become crowdsourced platforms.

http://www.curagami.com/rise-of-q-a-maketing/ 

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The SEO Magic Of Questions and Answers - Atlantic BT

The SEO Magic Of Questions and Answers - Atlantic BT | Curation Revolution | Scoop.it
Question and Answer (Q&A) content is the secret RPG of content marketing. Here's HOW to create the most powerful SEO content by simply answering questions.
Martin (Marty) Smith's insight:

This post is getting a lot of pickup (Retweets and shares). I thought it would, but one never knows. I thought it would because some already know how powerful Q&A content is to Google and SEO and everyone else needs to know (lol).

Martin (Marty) Smith's curator insight, February 12, 2013 10:21 PM

I tested some year old research today. When I joined Atlantic BT a little over a year ago I was asked to do research on 5 different business verticals. Amazingly I found a common pattern. 

Amazingly because these verticals varied from government research to BI software. The common theme? Q&A content was over subscribed (lots of searches) and under published (few pages). Why?

I've been an Internet marketer for 13 years learning to drop WHY from my vocabulary. Speculation would say that we often overlook the simplest things assuming everyone knows something. Assuming is a good way to NOT make money online (lol). 

My challenge today was to look into a new vertical, food trucks, and see if the pattern held. It did, and this piece provides a step-by-step process to understand how to mine keywords for content marketing gold. If you can only start with ONE type of content, Q&A would be my suggestion (I also share my favorite Q&A tool AnswerHub.com from right here in Cary). 

Jeff Domansky's comment, February 13, 2013 2:01 AM
Thanks for your insight Marty. Much appreciated.
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Free Internet Marketing Saturdays Is Back - ScentTrail Marketing

Free Internet Marketing Saturdays Is Back - ScentTrail Marketing | Curation Revolution | Scoop.it
Free Internet Consulting Saturdays asks SMBs & people who want to learn Internet marketing to join a FREE Q&A lunch each Saturday at Saladelia Cafe.
Martin (Marty) Smith's insight:

Today @SaladeliaCafe on University in Durham, NC

11 - 2

Bring your web consulting and web design questions.

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