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Curation Revolution
Curation is the next web revolution.
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Owned, Paid or Earned Media - The Right Strategy For the Right Tool

Owned, Paid or Earned Media - The Right Strategy For the Right Tool | Curation Revolution | Scoop.it
Today it’s hard to find even a small business that doesn’t have its own website. An online presence has become an essential marketing tool, helping
Martin (Marty) Smith's insight:

Gret post about when to do what and how to have OPP (Other People's Platforms) work FOR you not just for THEM.

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Mike Ellsworth's curator insight, April 15, 2013 10:38 PM
Martin (Marty) Smith's insight:

Great post about when to do what and how to have OPP (Other People's Platforms) work FOR you not just for THEM.

 

ME: I just love the acronym OPP! 

Mike Ellsworth's comment, April 16, 2013 5:38 PM
Thanks for the reScoop, Heiko!
Scooped by Martin (Marty) Smith
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Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter

Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter | Curation Revolution | Scoop.it

The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.

Martin (Marty) Smith's insight:

The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.

Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.

Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.

There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).

I bet you lunch; your team will be using OPP in a similar way inside of two years.

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Ken Morrison's curator insight, February 19, 2013 8:35 PM

Everyone is wondering if Apple will be releasing a watch.  They should  be checking out Pebble.  This pebble will be making ripples in the tech pond.  Great strategy!