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Buffet Newsjacks NCAA Tourney with Perfect NCAA Bracket Worth $1B Offer | TIME + Scenttrail PR Note

Buffet Newsjacks NCAA Tourney with Perfect NCAA Bracket Worth $1B Offer | TIME + Scenttrail PR Note | Curation Revolution | Scoop.it

Buffet is willing to put up the money, so it's got to be winnable. Right?

Marty Note
Saw Warren give an interview this morning on a sports talk show. What a brilliant move. Why? Because he can use one of his insurance companies to underwrite the offer (so his cash won't take the hit) and Berkshire gets millions in free PR.

Millions in free PR for MAKING AN OFFER. Granted you and I would have a tough time even paying his insurance bill, but the PR principles remain the same:

* Surf waves don't try to create them.
* Make a PURPLE (unique) offer.
* Support by being available to discuss (saw Buffet on Mike and Mike ESPN sports talk show and sure that is the first time he has done that show lol).
* When you amplify a BIG thing (Super Bowl, NCAA, Oscars, etc) you either RULE or get swallowed whole.
* Timing is all & Buffet is perfect by announcing during ACC (and other) regional tourneys he and Berkshire get max play.
* Aspirations work better than reality (when legend and reality are different PRINT the legend).  

* BIG is good, BIGGER is better, BIGGEST is best.

Think about what events your business may be able to NEWSJACK as Berkshire and Buffet just did with the NCAA tournament.  

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Why We Are All Content Curators Now - ScentTrail Marketing

Why We Are All Content Curators Now - ScentTrail Marketing | Curation Revolution | Scoop.it

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.


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How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing

How Dr. Dre Newsjacked Super Bowl XLVIII - ScentTrail Marketing | Curation Revolution | Scoop.it

 Newsjacking the Super Bowl with Dr. Dre
How Dr. Dre, Richard Sherman & Beats By Dre Headphones NEWSJACKED the super bowl with brilliant Internet marketing furthering the company's dominance.

Beats by Dre put on an impressive NEWSJACK last week. Richard Sherman made the "slow news week" before Super Bowl Hype starts this week anything but slow. Beats by Dre, the dominant high-end headphone company founded by the rapper and entrepreneur showed just how to surf a massive traffic wave with an impressive multi-channel attack:

* BeatsbyDre.com has Richard Sherman on its cover.
* Richard Sherman's picture is magically linked to every model of noise canceling headphone the company sells (neat trick that).
* Richard Sherman is on the company's GPlus page.
* The company’s Richard Sherman ad almost has 2M views on YouTube.

Great lessons from a brilliant Internet marketing team on how to make an event YOURS for a fraction of the cost advertisers will sped for a single 30 second ad.

 

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Why A 'Social Media Command Center' Is In Your Future [Infographic]

Why A 'Social Media Command Center' Is In Your Future [Infographic] | Curation Revolution | Scoop.it

Will we all have Social Media Command Centers soon? A: Yes

Martin (Marty) Smith's insight:

Social Media Command Center Is In Your Future

First "social media command center" I saw was at Edelman (http://www.slideshare.net/EdelmanDigital/edelmans-social-intelligence-command-center-sicc ). The first person I heard mentions real time social arbitrage was David Meerman Scott. 

David’s books including NewsJacking and New Rules of Marketing and PR are must reads since our slouch toward real time is picking up speed and momentum. Real Time will be where the social money is really made and you need a "command center" to parse real time ORM feeds (Online Reputation Management) into proactive connections and sales. 

This is a great infographic about what your Social Media Command Center may look like in our not too distant Internet marketing future.  

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